The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...
Ikea
1. Current market
Future market
No planned market
First IKEA store was built and
opened at Almhult
First IKEA store opened
outside Sweden, Oslo
Norway
GERMANY IKEA MUNICH ,
still IKEA’s largest market
IKEA introduced to Australia
Ingvar Kamprad retires , new
CEO President Anders
Moberg
IKEA’s website launched
E-shopping in Sweden &
Denmark
Known as worlds largest
furniture manufacturer
IKEA Tempe opened Biggest IKEA in southern hemisphere
17 year old
Ingvar Kamprad
founded in 1943
361 IKEA store
worldwide
VISION: To create a
better everyday life for
many people
IKEA published 208 million
catalogues in 2010, in 30
languages & 59 editions.
1951 started designing
own furniture
Started as mail-order
sales business
Co-workers by region:
North America 15,500
Asia & Australia 7,800
Europe 99,700
Co-workers by functions:
Retail 94,000
Swedwood Group 15,000
Purchasing , distribution , wholesales
and others 13 ,800
164
THOUSAN
D CO-
WORKERS
IKEA’S
RANGE
CONSIST OF
9500 HOME
FURNISHIN
G ARTICLE
EUR 30.1
BILLION
RETAIL
SALES
821
MILLION
STORE
VISITS
1.6
BILLION
WEBSITE
VISITS
10.5
MILLION
IKEA RETAIL
METRE
SQUARE
35%
32%
14%
10%
9%
Top Five Purchasing
Country :
china polland italy germany sweden
Sources :: http://www.ikea.com/ms/en_GB/about_ikea/facts_and_figures/
http://inter.ikea.com/en/about-us/milestones/
Ingvar
Founder’s first
name
Kamprad Founder’s
last name
Elmtaryd
Farm where the
founder grew up
Agunnaryd
Home village
45th world’s most valuable brand
#269 America’s best employers
Judges praise IKEA for one of the most
ambitious green business strategies
ever enacted by a major corporation