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From Concept to Cashflow Andy McLoughlin
I am co-founder and VP strategy at Huddle.net Award-winning cloud collaboration and project management Huddle was launched in April 2007 HQ in London, US office in San Francisco Venture funded, cash-flow profitable A little bit about us...
Securely manage  all  your projects from one place Share files with online editing, auditing, versions, permissions and workflow  Collaborate and  organise  with discussions, whiteboards and tasks Live meetings with integrated telephone and web conferencing Work the way you want! Multi language, RSS, iCal, social networks, desktop, iPhone, mobile, open API
Who wants to build a $10M+ company?
Who wants to build the next  $100M+  company?
[object Object],The beginning of the adventure
On trend
Taking the plunge Taking the plunge
Founding Team ,[object Object],Your founding team
In the Gospel according to…
Where to live (London vs San Fran) ,[object Object],Do I stay or do I go? (i.e. know your market!)
Launch: how soon is too soon?
Launch early vs. launch late ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Generating buzz ,[object Object],[object Object],[object Object],Generating buzz (or, “How do I get featured on TechCrunch.com?!”)
Finding your first customers
Raising Finance Financing your start up
Send me an angel Send me an angel
Venture capital Venture (vulture?) capital
AKA “Kissing Frogs”  
The VC Process
Things you’ll  need  to know! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More money, more problems
What’s in store post-funding? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hiring
Things we've learnt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Bet on openness, build trust” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Development: Moving from fragile to agile Development: from fragile to agile
Process, process, process
Product Management FTW! Product management (a.k.a. ‘how to lose friends and alienate people’)
Pricing your product
Pricing – the hard lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dealing with recruiters Building a sales team that sells
Making partnerships work Making partnerships work
Partnerships – what we learnt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ A place I'd want to work” Creating “a place I would want to work”
Creating that place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exit Exit?
Thank you! Email: andy@huddle.net Twitter: @bandrew Promo code: 1MONTHFREE

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Going from Concept to Cashflow - Login 2010

Editor's Notes

  1. So you’ve have that great idea that will change the world but how do you take those first few steps from bedroom project to multi-million dollar company?  Huddle’s Andy McLoughlin talks about the lessons they learnt in launching and managing their product, hiring a great team, raising venture capital, negotiating partnerships and – most importantly – making real money from their web app.