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This video is presented by USEP's BSCS student Alvin Mark U. Cabeliño under Mr. ND Arquillano as a partial fulfilment for Elective 4 -Mobile Services.

This video is presented by USEP's BSCS student Alvin Mark U. Cabeliño under Mr. ND Arquillano as a partial fulfilment for Elective 4 -Mobile Services.

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  • 2. Contents What is Electronic Commerce? What is Mobile Commerce? What are Mobile Technologies? • Laptops and PDAs • Mobile telephony devices • Mobile networking devices • Identification technologies Summary Sources
  • 3. What is Electronic Commerce?
  • 4. Electronic Commercee-commerce, eCommerceBuying and selling of products orservices over electronic systems(eg. Internet)Virtual items- access to premiumcontent on a websitePhysical items- objects requiringtransportation
  • 5. Electronic CommerceSales aspect of e-businessConsists of the exchange of dataFacilitates financing and paymentaspects of the businesstransactionsConsumer level- World Wide WebInstitutional level- exchangefinancial data
  • 6. Electronic CommerceE-tailers – online retailerse-tail – online retailB2B – business-to-businessB2C – business-to-consumer
  • 7. Electronic Commerce usesInternet marketing Advertising of flightsOnline transaction Book the ticket onlineprocessing without going out of homeSupply chain Availability of tickets onmanagement certain date and hourElectronic data Interchange data withinterchange companyElectronic funds Pay for the ticket onlinetransfer (eg. By credit card)Inventory management Company updates thesystems data, increases pricesAutomated data Company collects data ofcollection systems customers and flights
  • 8. Business ApplicationsEmailInstant messagingNewsgroupsOnline shopping and order trackingOnline bankingOnline office suitesDomestic and international paymentsystemsShopping cart softwareTele-conferencing
  • 9. What is Mobile Commerce?
  • 10. Mobile CommerceM-Commerce, mCommerce, U-Commerce”Mobile Commerce is anytransaction, involving the transfer ofownership or rights to use goods andservices, which is initiated and/orcompleted by using mobile access tocomputer-controlled networks with thehelp of an electronic device.”Page 33, Tiwari, R. and Buse, S. (2007): The Mobile Commerce Prospects: A StrategicAnalysis of Opportunities in the Banking Sector, Hamburg: Hamburg University Press
  • 11. Mobile CommerceBranch of e-commerceUsers interact with serviceproviders through a mobile andwireless networkUsers use mobile devices forinformation retrieval andprocessing transactions
  • 12. Classification of M-Commerce Services and ApplicationsBased on functionality: Directory- oriented • Provides information to mobile users (only read request to directory) • Eg. location, content, user dependent, being localized and personalized, specific for every mobile user
  • 13. Classification of M-Commerce Services and ApplicationsBased on functionality: Transaction- oriented • Conducts transactions between the service provider and mobile users (read and write request to directory)
  • 14. Mobile CommerceProducts and services: Mobile ticketing • Booking, cancelling- tickets sent to mobile phones, to laptops • Bus tickets, flight tickets, train tickets Mobile vouchers, coupons and loyalty cards • Virtual tokens sent to mobile phones • Location based services
  • 15. Mobile CommerceProducts and services: Location- based services • Location used for MCommerce transactions • Eg. of services: local maps, local offers, local weather Information services • Services delivered to mobile phone users • Eg. of services: news services, stock data, sports results, traffic data and information
  • 16. Mobile CommerceProducts and services: Mobile banking • Using mobile phones or mobile equipment to access account information and make transactions Mobile purchase • Online shopping, browsing, ordering Mobile marketing and advertising • Sending advertising messages