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TWITTER SENTIMENT
ANALYSIS
By:
Ayush Khandelwal
Goutam Nair
Pravallika Rao
Course: Information Retrieval and Extraction
IIIT Hyderabad
Under the guidance of Prof. Vasudeva Varma
Problem Statement
 Input - Textual content of a tweet
 Output – Label signifying the sentiment of the tweet (Positive, Neutral or
Negative)
Motivation
 Tweets sometimes express opinions about different topics. These opinions are
important
 Consumers can use sentiment analysis to research products or services before
making a purchase. E.g. Kindle
 Marketers can use this to research public opinion of their company and products,
or to analyze customer satisfaction. E.g. Election Polls
 Organizations can also use this to gather critical feedback about problems in newly
released products. E.g. Brand Management (Nike, Adidas)
Challenges
 Noisy text
 Lack of context - 140 characters only
 Acronyms - lol, brb, gr8
 Emoticons - :) , :( , :|
 Negation
Approach
Tweet
Downloader
Parser
Pre-
processing
Feature
Extractor
Add
Additional
Features
SVM
Classifier &
Prediction
Approach
 Tweet Downloader
 Download the tweets using twitter API
(https://github.com/aritter/twitter_download).
 9684 training and 8987 testing tweets are downloaded.
 Parser
 The parser removes all unavailable tweets from the downloaded data
 After removing these we have 7612 tweets for training and 7868 tweets
for testing
Approach
 Pre-processing
 Replace Emoticons by their polarity.
 Remove URLs and Targets.
 Expand acronyms. eg 'brb' to 'be right back'
 Remove stop words.
 Tokenization
 Stemming
 Case-folding
 Remove punctuation marks
 Replace sequence of repeating characters eg. 'hellooooo' by 'helloo'
Approach
 Feature Extractor
 The pre-processed data file is fed to the feature extractor which creates the
feature vector.
 The basic(baseline) feature that was considered was of unigrams.
 A list of all unique unigrams across the training set was constructed and it formed
the basic vector for each tweet.
 Synsets are used for words that are not found in the list of unique unigrams.
Approach
 Add Additional Features
 Polarity scores of the tweets
 Negation
 Hashtags
 Special characters (?,!,*)
 Capitalized words
 SVM Classification and Prediction
 The features extracted are passed to the classifier
 The model built is used to predict the sentiment of the new tweets
Results
Features Accuracy Precision Recall F1 score
Unigram 54.855% 0.5264 0.5061 0.5126
Unigram+Additional
features
57.079% 0.5525 0.5308 0.5386
Bigrams 58.579% 0.5713 0.5173 0.5269
Bigrams+Additional
features
60.739% 0.5930 0.5525 0.5637
Links
 Github Repositary - https://github.com/ayush-khandelwal7/Twitter-
Sentiment-Analysis
 Github Page - http://goutamnair7.github.io/Twitter-Sentiment-Analysis

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Twitter Sentiment Analysis

  • 1. TWITTER SENTIMENT ANALYSIS By: Ayush Khandelwal Goutam Nair Pravallika Rao Course: Information Retrieval and Extraction IIIT Hyderabad Under the guidance of Prof. Vasudeva Varma
  • 2. Problem Statement  Input - Textual content of a tweet  Output – Label signifying the sentiment of the tweet (Positive, Neutral or Negative)
  • 3. Motivation  Tweets sometimes express opinions about different topics. These opinions are important  Consumers can use sentiment analysis to research products or services before making a purchase. E.g. Kindle  Marketers can use this to research public opinion of their company and products, or to analyze customer satisfaction. E.g. Election Polls  Organizations can also use this to gather critical feedback about problems in newly released products. E.g. Brand Management (Nike, Adidas)
  • 4. Challenges  Noisy text  Lack of context - 140 characters only  Acronyms - lol, brb, gr8  Emoticons - :) , :( , :|  Negation
  • 6. Approach  Tweet Downloader  Download the tweets using twitter API (https://github.com/aritter/twitter_download).  9684 training and 8987 testing tweets are downloaded.  Parser  The parser removes all unavailable tweets from the downloaded data  After removing these we have 7612 tweets for training and 7868 tweets for testing
  • 7. Approach  Pre-processing  Replace Emoticons by their polarity.  Remove URLs and Targets.  Expand acronyms. eg 'brb' to 'be right back'  Remove stop words.  Tokenization  Stemming  Case-folding  Remove punctuation marks  Replace sequence of repeating characters eg. 'hellooooo' by 'helloo'
  • 8. Approach  Feature Extractor  The pre-processed data file is fed to the feature extractor which creates the feature vector.  The basic(baseline) feature that was considered was of unigrams.  A list of all unique unigrams across the training set was constructed and it formed the basic vector for each tweet.  Synsets are used for words that are not found in the list of unique unigrams.
  • 9. Approach  Add Additional Features  Polarity scores of the tweets  Negation  Hashtags  Special characters (?,!,*)  Capitalized words  SVM Classification and Prediction  The features extracted are passed to the classifier  The model built is used to predict the sentiment of the new tweets
  • 10. Results Features Accuracy Precision Recall F1 score Unigram 54.855% 0.5264 0.5061 0.5126 Unigram+Additional features 57.079% 0.5525 0.5308 0.5386 Bigrams 58.579% 0.5713 0.5173 0.5269 Bigrams+Additional features 60.739% 0.5930 0.5525 0.5637
  • 11. Links  Github Repositary - https://github.com/ayush-khandelwal7/Twitter- Sentiment-Analysis  Github Page - http://goutamnair7.github.io/Twitter-Sentiment-Analysis