2. What
is
usability
testing?
!
Tes$ng
a
new
product
or
a
feature
with
users
and
seeing
how
they
use
it
3. Goals
of
usability
testing
!
1.
Observe
actual
users
interact
with
products
2.
Discover
errors
and
improve
workflow
3.
Judge
if
the
users
find
the
new
workflow
intui$ve
4.
Measure
$me
and
steps
required
to
complete
a
task
5.
Understand
the
emo$onal
connect
of
the
user:
What
does
she
remember?
6.
Understand
if
the
user
will
recommend
the
product
to
others
4. Normal
Process
!
Brainstorming
Features
Creating
mockups/
user>lows
Building
those
features
Usability
tests
with
focus
group
Launch
Feedback
and
improvements
Disadvantages:
Users
cannot
understand
how
the
product
will
look
and
feel
with
Mockups.
You
have
to
build
features
before
you
can
test
it
with
a
focus
group
5. Opportunity
!
Crea$ng
rich,
interac$ve
mockups
that
a.Simulate
the
new
product
features
visually
b.
Take
less
$me
to
create
6. Mockups
with
Keynote
!
Keynote
is
not
just
for
presenta$ons.
It
can
be
used
to
create
user
flows
10. Mindlit
An
image
that
gives
an
idea
how
the
site
might
look
Company
name
and
space
for
taglines.
Can
also
be
used
to
test
marketing
communications
Name
Email
A
login
box
created
with
shapes
Start learning
A
button
that
links
to
another
slide
11. How
to
!
1.
Each
slide
is
a
different
page
of
your
new
product/
feature.
2.
Use
images
off
the
internet
that
are
closest
to
your
vision
3.
Now
all
you
have
to
do
is
connect
the
slides
in
a
way
that
mimics
the
workflow
of
the
new
feature.
!
continued
on
next
slide…..
12. How
to
4.
For
this
create
‘naviga$on
bu[ons/
call
to
ac$ons’
using
shapes.
5.
Make
them
’clickable’
by
linking
the
shape
to
the
next
screen.
(Right
click-‐>
Add
Link-‐>
Slide
number)
6.
Use
this
mockup
in
full
screen
mode
and
do
the
user
tests
according
to
the
standard
protocol