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Prototyping Apps for Real People, by Apple

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How to clearly define the problem you want your app to address
How to create a user persona to assist in making design decisions
How to create iterative prototypes that end in a concrete design
How to conduct user interviews to gather feedback on your prototype

Published in: Mobile
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Prototyping Apps for Real People, by Apple

  1. 1. Prototyping Apps for Real People By Apple Franco Cedillo
  2. 2. Need to know... How to clearly define the problem you want your app to address How to create a user persona to assist in making design decisions How to create iterative prototypes that end in a concrete design How to conduct user interviews to gather feedback on your prototype
  3. 3. Blocks 1. Simple is Best 2. Define the Problem 3. Create a Persona 4. Create a Feature Set 5. Make, Show, Learn 6. Create Workflows and Visuals 7. Formalize a Prototype 8. Conduct User Interviews
  4. 4. 1. Simple is Best MVP Remember you are at iteration 0 When users open your app, they do so with a specific goal in mind
  5. 5. 2. Define the Problem Primary purpose
  6. 6. 3. Create a Persona Target user Individual Personality Positive stereotyping
  7. 7. 4. Create a Feature set Brainstorming Think in the Persona Which features suit your MVP? The remaining features
  8. 8. 5. Make, Show, Learn
  9. 9. 6. Create Workflows and Visuals
  10. 10. Snapping pictures of your hand-drawn screens Where will it be used? 7. Formalize a Prototype
  11. 11. 8. Conduct User Interviews Allow their interactions to be natural and independent. Observe their responses and their interactions, then ask simple questions to help you understand what's working, what isn't, and what else might be important to consider adding to the app.
  12. 12. 9. Iterate
  13. 13. 9. Iterate
  14. 14. 10. Create High-Quality Prototypes WWDC2014 Fake it till you make it
  15. 15. Lab - Prototype your own idea Objective Step 1: Define the Problem Step 2: Create a Persona Step 3: Create a Feature Set Step 4: Create Visuals and Talk to Users
  16. 16. Step 1: Define the Problem 50+ ideas of problems you want to solve Top 3 or 5 ideas Interesting? Feasible? Present ideas to people Choose 1
  17. 17. Step 2: Create a Persona 3-4 profiles Hobbies Other apps they like Where they’ll use the app? How they currently solve the problem? What apps they use for it? What they want to see in your app? Take notes, record them
  18. 18. Step 3: Create a Feature Set List of all the features Narrow down to 3 essential features
  19. 19. Step 4: Create Visuals and Talk to Users Marker -> stack of 3 by 5 index cards. Sketch Screens Create each scene in at least three different ways Experiment with styles and view hierarchies Consider consistent navigation scenes > 4, -> too complicated Combine. Think in simple and intuitive
  20. 20. Step 4: Create Visuals and Talk to Users Create new sets of prototypes Get a firm idea of navigation, workflows and general appearance. Go to more realistics prototypes

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