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Act Now: 10 Tips
for Boosting your
Business
Presented by:
Ed Hoffman, VP of Global Sales and
Business Development, SLI Systems
Richard Sexton, President, Carolina Rustica

3. SLI Systems offers full service, customized, on-demand solutions
for Merchandising, Site-Search and Navigation and User
Generated SEO. SLI Systems’ hosted solutions empower
businesses to enhance customer satisfaction while increasing
sales, reducing costs and yielding valuable customer information.

4. Established in 2000, Carolina Rustica is a high-end multi-channel furniture
retailer based in Concord, NC. In October 2012 it became part of the US-
Mattress family.
SLI Systems has been a technology partner with Carolina Rustica for
over seven years, four platform migrations, and one ownership change.
Carolina Rustica is very happy to be on the Magento platform. It’s where we
should have been all along.

5. Site Search Influenced by Web Search

6. Many Consumers Search FIRST
• Consumers use Google or Yahoo or some web search
every day – they are used to searching
• They want what they came for, not to be ‘distracted’
• If they can’t find it, they can’t buy it.
• Do you search first?

7. Importance of Site Search
• Relevance is crucial
• The most important page on your site is the site search
page
• Users often rely on search as their main hunting
strategy
• 43% of visitors use the search box
• Visitors who use Site Search convert better than non-
searchers. Why?
• Search is a fundamental component of the Web user
experience and is getting more important every year

8. Search Results Reflect a Uniform User Experience

9. Present a great and consistent user experience

10. Optimized Search Results Page

11. Site search not just product search

12. Present Visitors with Merchandising and Marketing Banners

13. Use Every Opportunity to Promote

14. Learning Search Connect
• A Magento-specific application that pulls data direct
from the platform to SLI search results
• Allows for changes and additions to product
attributes and categories to be reflected in search
results almost real-time
• This linked integration allows for higher functionality
and customization of search results

15. Functionality with Learning Search Connect

16. Use the Connections in your Data
Next Steps: Cross Site / Cross
Platform Integration with US-
Mattress Sites using SLI

17. Thank you!
www.CarolinaRustica.com
www.sli-systems.com