1. Planning & Preparing
for a Website
Ann Treacy
atreacy@treacyinfo.com
www.byteoftheweek.com
www.treacyinfo.com
2. Define Goals
• Finish this sentence: I
know my site was
successful because…
• Get specific, get
measurable
www.treacyinfo.com
3. Sample Goals
• Reach more people
• Sell more to the customers you have
• Move transactions online
• Spend less on ads or brochures
• Introduce a new product or service
• Get people to walk through my door
• Demonstrate expertise
www.treacyinfo.com
4. Make the goals measurable and
focus the web site towards
reaching those goals
www.treacyinfo.com
5. Compile Info for Site
• Make a list of the info you want online
• Make a list of the info your customers
might want
– Think about questions you get
• Check out competitors
www.treacyinfo.com
6. Architect the Site
• Organize the
information
• Create a site map
www.treacyinfo.com
7. Map Out Pages
Home
Party
Menu Calendar Contact
Planning
Lunch January
Dinner February
www.treacyinfo.com
8. List Pages
• Home • It’s easy to add pages
• Menu later with a
– Lunch WordPress site
– Dinner • It’s easy to organize
• Calendar items with Menus
– Jan • It’s nice to have a
– Feb… plan…
• Contact
www.treacyinfo.com
9. Organization Tips
• Long lists are OK when people know the
vocabulary
• Short lists are better when terms are new
• Make choices clear
• You may present “utility links” differently
from links that get to core content
• There is room to call out info outside of
sitemap
www.treacyinfo.com
11. Tips
• The Sitemap is your roadmap
• Use keywords for SEO
• Use bullet points
• Write for your key audience
• Use images for your key audience
• Make sure the homepage says what you
do
www.treacyinfo.com
12. Doing It
• Gather all existing collateral
• Borrow text/ideas from competitors
• Let the content dictate length of “page”
www.treacyinfo.com
13. Questions
Thank you!
Ann Treacy
atreacy@treacyinfo.com
www.treacyinfo.com
