1. Web Presence
E-Marketing
Erik
Javier
Alexandra

2. Agenda
- The importance of af website
- Creating a website: Web Hosting
- Content for users
- Questions / Discussion

3. The importance of a website
Website has become the main asset of a company
that operates on-line
- Your business is open to the world 24h a day.
- Broad your base of customers, distributors,
suppliers...
- Build up an Internet identity for the organization.

4. - Less costs
- Improved customer service
- Provide information about products and
services offered.

5. WEB HOSTING
WHAT IS HOSTING?

6. WEB HOSTING
• FREE WEB HOSTING SERVICE
• DEDICATED HOSTING SERVICE
• RESELLER WEB HOSTING
• CLOUD HOSTING
• CLUSTERED HOSTING
• HOME SERVER
• ...

7. FREE WEB HOSTING
SERVICE
PROS CONS
• Free • Advertisements
• Do it your way • No Google appearance
• Not appealing look
• Limited options
• Long hard address
• Possibility of being deleted
IDEAL FOR BEGINNERS

8. FREE WEB HOSTING
SERVICE
EXAMPLES
www.adhost.net
https://sites.google.com/
www.freedomainsite.com

9. DEDICATED HOSTING
SERVICE
PROS CONS
• More experienced look • Own Webmaster
• Higher appearance in • More costs
Google • Experience in webs
• More space • Time
• More web options • Staff needs
GREAT FOR HIGH TRAFFIC
FLOW WEBS

10. DEDICATED HOSTING
SERVICE
EXAMPLES
www.singularweb.com
www.sync.es
www.cyberneticos.com

11. HOSTING WEB SERVICE
HOW MUCH DOES IT COST?
0,25 - 600 €/month
There are multiples web hosting pages. We can choose, the one
we prefer, based on:
• Web space
• Web speed transfer
• RAM
• Applications
• Technical supplies
• ...
www.hostarting.es

12. Content for users
- The importance of the content
- Customer loyalty
- The two types of content
- Text
- Multimedia

13. Content for users - Text
10 good tips for good web writing
1. Write relevant content
2. Put conclusions at the beginning
3. Write only one idea per paragraph
4. Use action words
5. Use lists instead of paragraphs
6. Limit list items to 7 words
7. Write short sentences
8. Include internal sub-headings
9. Make your links part of the copy
10. Proofread your work

14. Content for users -
Multimedia
- Animation
- Sounds
- Images
- Video
- Crop your images
- Use few colors
- Optimization program

15. Content for users
The navigation system
- Accessible
- Meaningful
- Understandable
- Prevalent
Usability for users

16. Examples
http://www.leoneck.ch/index_web.php
http://www.zuerichberg.ch/en/home.asp

17. Thanks :)
Questions ...
Discussion ...

18. Relevant links
http://webdesign.about.com/od/content/qt/what-is-web-content.htm
http://www.customerloyalty.org/
www.tecnotertulia.com
www.2createwebsite.com
www.webhostingrating.net
http://blog.comparewebhosts.com/