Typography

1. TYPOGRAPHY

2. INTRODUCTION
 Art & technique of arranging type.
 Readable
 Appealing

3. HISTORY
 Greek word:
Typos - Form
Graphein - To write
• Origin: Punches & dies used to make seals
& currency in ancient times.
• In 20th century, Computer technology
revolutionised typography.

5. “Typography is now something
that everybody does.”

6. Principles of typography
 Legibility : Distinguishable individual
characters from all other characters in the
font.

7. • Readability : Navigating around the
information with ease.
•Optimal interletter, interword, interline
spacing.
•Appropriate line length & position in
page.

8. Display Typography
 Unconventional &
more artistic approach.
 Emphasis on
communicating
emotion rather than on
legibility.
 Colors convey the tone
& nature of subject.

10.  Book covers
 Typographic logos
 Packaging & labelling
 Poster designing
 Business communication &
Advertising
 Motion pictures & television

12. CONCLUSION
 To emphasis ideas
held within.
 Engages consumer
 Tells what they are
reading.
 Tells why it is
important to them.