One of the greatest way to present yourself and your message is through a published book...however, navigating the publishing jungle can be treacherous. Find out what you need to ask to make sure you're not being taken in by one of the many snakes in the industry!

1. PUBLISHING
JUNGLE
THE

2. History of Christian Publishing
Trends
• Sold Out

3. History of Christian Publishing

4. History of Christian Publishing

5. History of Christian Publishing

6. History of Christian Publishing
Trends
• Sold Out
• Agents Become the First Filter

7. History of Christian Publishing
Trends
• Sold Out
• Agents Become the First Filter
• The Importance of Platform

8. History of Christian Publishing
Trends
• Sold Out
• Agents Become the First Filter
• The Importance of Platform
• Author Promotion / Publicity

9. History of Christian Publishing
Trends
• Sold Out
• Agents Become the First Filter
• The Importance of Platform
• Author Promotion / Publicity
• Traditional Publishers Launch
Self-Publishing Divisions

10. History of Christian Publishing

11. History of Christian Publishing
Author House Archway Publishing
iUniverse WestBow Press
Trafford Inspiring Voices
Xlibris Cross Books
Palibrio Booktango

12. Types of Publishing
Traditional

13. Types of Publishing
Traditional - Standard
• Publisher risks their money on your manuscript
• They make profits
• You are paid a small royalty
• They own rights
• They make all editorial calls
• They control cover design and all production
decisions
• They typically have better exposure /
distribution (not always)

14. Types of Publishing
Traditional – Shared Risk or Co-Publishing
• Publisher risks their money
• Requires you purchase 5,000 to 10,000 at their
cost (about 90% off the retail price)
• They still own rights
• They still have editorial control
• Small royalties paid on copies they sell
• A little easier to get this type of deal because in
essence the author is funding it
• This is the model many publishers have with
large ministries

15. Types of Publishing
Hybrid

16. Types of Publishing
Hybrid – Self-Publishing with Traditional Elements
• Author funds publishing
• Author makes profits
• Has book in distribution channels like a
traditional publisher would offer
• Author retains all rights and has input into
editorial and production
• Publisher empowers author to make wise
choices regarding cover design, editing,
formatting and book promotion.

17. Types of Publishing
DIY

18. Types of Publishing
Do It Yourself
• Author does all aspects of publishing
themselves or outsources some pieces
of the process.
• Author keeps investment to a
minimum
• Author risks making costly mistakes
and can end up looking self-published

19. Types of Publishing
Vanity /
Subsidy
Publishing

20. Types of Publishing
How the scam works
“An unethical vanity (or subsidy press) requires the author
to pay all the costs and does not (really) do any effective
marketing, sales, or placement of any kind. Any and all
marketing efforts are totally up to the author—however,
the contract signed with the vanity publisher may give the
impression that considerable marketing work will be
performed. More likely, the smooth salesperson will,
without making any real promises, lead the author to
believe that the vanity publisher will make considerable
effort to market the title.”
http://www.aeonix.com/vanity.htm

21. Types of Publishing
“The vanity/subsidy press will file copyright documents,
provide ISBN, and secure LOC CIP as necessary. The author
will pay all the costs (usually inflated) of editing, design and
production, and printing. You are lead to believe that the
publisher will “take care of everything” for you. The key
concepts are that "you have nothing to worry about; “and
“you don’t have to do anything (much) to sell the book.”
http://www.aeonix.com/vanity.htm

22. Types of Publishing
“Even if the unethical vanity (or subsidy) presses did send
books to the reviewers and bookstores, it is unlikely that any
sales would result. Reviewers and bookstores know who the
vanity press scammers are and will have little, if anything, to
do with them. The reviewers and bookstores realize that a
vanity/subsidy press is only interested in authors whose
checks don't bounce. Therefore, it is assumed that the
publications from such publishers have little merit. So if a
vanity/subsidy publisher actually does any marketing it
seldom has any effect.”
http://www.aeonix.com/vanity.htm

23. Types of Publishing
Vanity / Subsidy Publishers

24. Types of Publishing
POSER
IMPOSTOR

25. Types of Publishing
POSER/IMPOSTOR
Sounds like a traditional publisher but requires:
• Payment toward “marketing expenses”
• The author to buy 2,500 copies at inflated prices
Author is made to feel they are traditionally published when
they aren’t and end up paying way too much for what they
receive. If a publisher requires payment, they are a self/
subsidy publisher.

26. Types of Publishing
Posers / Impostors

27. Other Indie Author Options
• Create Space
• Smashwords
• Blurb
• Lulu

28. Other Indie Author Options
• Create Space
• Smashwords
• Blurb
• Lulu
Downside:
• Secular companies
• Will publish pretty much anything
• Don’t require editing
• No access to Christian bookstores

29. Due Diligence Questions
The following questions should be asked
and then compared and contrasted:
• Author price per copy?
• Who sets the retail price?
• Royalties or Profits?
• Availability of files after publication?
• Terminology used – is it honest or
misleading?

30. 9 Qualities of a Good Self-Publisher
1. Good reputation among
writers
2. Fair publishing fees
3. Generous royalties without
any fuzzy math
4. Low printing costs and high
production value
5. Favorable contract terms

31. 9 Qualities of a Good Self-Publisher
6. Fair policy regarding the
return of your book’s original
production files
7. Fairly priced add-on services,
such as marketing and
copyright registration

32. 9 Qualities of a Good Self-Publisher
8. A standard offering of an
ISBN, EAN bar code, and
LCCN (Library of Congress
Control Number) as part of
any basic publishing package.
9. Availability through at least
one wholesaler, and listings
on major online retailers.

33. 9 Qualities of a Good Self-Publisher
From The Fine
Print of Self-
Publishing
by Mark Levine

34. Due Diligence

35. The Redemption Press Difference
• A la carte services
• Putting the author in charge
• Avoiding one size fits none
• Choose only services you need
• Know the price for each item
• Don’t pay for fluff

36. The Redemption Press Difference
• A la carte services
• We give professional
advice

37. The Best of Both Worlds

38. The Best of Both Worlds
BEFORE AFTER

39. The Best of Both Worlds
SELF-PUBLISHED PROFESSIONAL FORMATTING

40. The Redemption Press Difference
• A la carte services
• We give professional advice
• Printing cost with no mark up
• Profits instead of royalties
• Affordable marketing

41. The Redemption Press Difference
Press Release
Web Optimized Edition
$1,299
Includes
advertisement for
publisher on bottom
of press release
Spend 3 hours with an expert to
write the press release
(estimated $350)
Post on Christian News Service
(for $75)
Set up Google Alerts to track
No advertisement for publisher
Estimated Outlay: $425

42. The Redemption Press Difference
Premium Book Video
$5,399
Includes “review of trailer
for TV or film consideration
by ThruLine
Entertainment”
Prestige Book Trailer
$1,395
Same specifications except the
review for TV/Film

43. The Redemption Press Difference
• A la carte services
• We give professional advice
• Printing cost with no mark up
• Profits instead of royalties
• Affordable marketing
• Coaching & Equipping

44. The Redemption Press Difference
Our Panel of Experts
James L Rubart Shannon Ethridge Rachel Hauck Larry Leech
Angela Bridenbach Jeannette Windle Deb D’Armond Michele Tennesen Lizzie Smiley

45. Our Panel of Experts Are Available to Coach You via Your Favorite Platform

46. Fund Raising
Pre-Publication Flier

47. Fund Raising
Pre-Publication Flier
Offering Donation Opportunities

48. Fund Raising
Pre-Publication Flier
Offering Donation Opportunities
Signed & Numbered Limited Edition

49. Fund Raising
Pre-Publication Flier
Offering Donation Opportunities
Signed & Numbered Limited Edition
Crowdfunding

50. The Publishing Process
First Steps:
• Send your manuscript in for review.
• 15 minute interview with Publisher
to determine best option for
marketing coach.
• Editing recommendation after review

51. The Publishing Process
Next Steps:
• Proposal Created
• Initial proposal for Pre Press Phase.
• Manuscript prep services
• Printing costs

52. The Publishing Process
Sign up for services
Assigned to Project Manager
Production Phase 1
• Cover design questionnaire
• Assignment to Content Editor or Coach
• Registration – ISBN & LCCN Assigned

53. The Publishing Process
Production Phase 2 – After author
approves cover and edit and/or completes
coaching
• Edited manuscript to typesetters
• Match font & design from cover to text
• Formatted text to author for approval
• Word-for-word or format proofreading

54. The Publishing Process
Production Phase 3 – After author
approves formatted & proofed text
• Formatted text converted to eBook
• Back cover & spine completed
• Printer ready files uploaded to printer
• Hard copy proof sent to author for
approval

55. The Publishing Process
Promotion & Marketing Phase 1 – During
production process
• Develop strategy for exposure and
reaching your audience
• Get social media platforms in place
• Ensure online presence established

56. The Publishing Process
Promotion & Marketing Phase 2 – After
book is in print
• Actively promote online and in person
• Develop yourself as a resource
• Build readership by offering a benefit to
your audience

57. Next Steps
YOUR MESSAGE IS OUR MISSION…
• Come by the booth to enter a drawing for
ONE HOUR OF COACHING
“HOW TO PRESENT YOUR MESSAGE/MINISTRY”
• Talk to Michael, Valerie or Brenda
• We will create a publishing strategy for you