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Navigating The Publishing Jungle

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One of the greatest way to present yourself and your message is through a published book...however, navigating the publishing jungle can be treacherous. Find out what you need to ask to make sure you're not being taken in by one of the many snakes in the industry!

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Navigating The Publishing Jungle

  1. 1. PUBLISHING JUNGLE THE
  2. 2. History of Christian Publishing Trends • Sold Out
  3. 3. History of Christian Publishing
  4. 4. History of Christian Publishing
  5. 5. History of Christian Publishing
  6. 6. History of Christian Publishing Trends • Sold Out • Agents Become the First Filter
  7. 7. History of Christian Publishing Trends • Sold Out • Agents Become the First Filter • The Importance of Platform
  8. 8. History of Christian Publishing Trends • Sold Out • Agents Become the First Filter • The Importance of Platform • Author Promotion / Publicity
  9. 9. History of Christian Publishing Trends • Sold Out • Agents Become the First Filter • The Importance of Platform • Author Promotion / Publicity • Traditional Publishers Launch Self-Publishing Divisions
  10. 10. History of Christian Publishing
  11. 11. History of Christian Publishing Author House Archway Publishing iUniverse WestBow Press Trafford Inspiring Voices Xlibris Cross Books Palibrio Booktango
  12. 12. Types of Publishing Traditional
  13. 13. Types of Publishing Traditional - Standard • Publisher risks their money on your manuscript • They make profits • You are paid a small royalty • They own rights • They make all editorial calls • They control cover design and all production decisions • They typically have better exposure / distribution (not always)
  14. 14. Types of Publishing Traditional – Shared Risk or Co-Publishing • Publisher risks their money • Requires you purchase 5,000 to 10,000 at their cost (about 90% off the retail price) • They still own rights • They still have editorial control • Small royalties paid on copies they sell • A little easier to get this type of deal because in essence the author is funding it • This is the model many publishers have with large ministries
  15. 15. Types of Publishing Hybrid
  16. 16. Types of Publishing Hybrid – Self-Publishing with Traditional Elements • Author funds publishing • Author makes profits • Has book in distribution channels like a traditional publisher would offer • Author retains all rights and has input into editorial and production • Publisher empowers author to make wise choices regarding cover design, editing, formatting and book promotion.
  17. 17. Types of Publishing DIY
  18. 18. Types of Publishing Do It Yourself • Author does all aspects of publishing themselves or outsources some pieces of the process. • Author keeps investment to a minimum • Author risks making costly mistakes and can end up looking self-published
  19. 19. Types of Publishing Vanity / Subsidy Publishing
  20. 20. Types of Publishing How the scam works “An unethical vanity (or subsidy press) requires the author to pay all the costs and does not (really) do any effective marketing, sales, or placement of any kind. Any and all marketing efforts are totally up to the author—however, the contract signed with the vanity publisher may give the impression that considerable marketing work will be performed. More likely, the smooth salesperson will, without making any real promises, lead the author to believe that the vanity publisher will make considerable effort to market the title.” http://www.aeonix.com/vanity.htm
  21. 21. Types of Publishing “The vanity/subsidy press will file copyright documents, provide ISBN, and secure LOC CIP as necessary. The author will pay all the costs (usually inflated) of editing, design and production, and printing. You are lead to believe that the publisher will “take care of everything” for you. The key concepts are that "you have nothing to worry about; “and “you don’t have to do anything (much) to sell the book.” http://www.aeonix.com/vanity.htm
  22. 22. Types of Publishing “Even if the unethical vanity (or subsidy) presses did send books to the reviewers and bookstores, it is unlikely that any sales would result. Reviewers and bookstores know who the vanity press scammers are and will have little, if anything, to do with them. The reviewers and bookstores realize that a vanity/subsidy press is only interested in authors whose checks don't bounce. Therefore, it is assumed that the publications from such publishers have little merit. So if a vanity/subsidy publisher actually does any marketing it seldom has any effect.” http://www.aeonix.com/vanity.htm
  23. 23. Types of Publishing Vanity / Subsidy Publishers
  24. 24. Types of Publishing POSER IMPOSTOR
  25. 25. Types of Publishing POSER/IMPOSTOR Sounds like a traditional publisher but requires: • Payment toward “marketing expenses” • The author to buy 2,500 copies at inflated prices Author is made to feel they are traditionally published when they aren’t and end up paying way too much for what they receive. If a publisher requires payment, they are a self/ subsidy publisher.
  26. 26. Types of Publishing Posers / Impostors
  27. 27. Other Indie Author Options • Create Space • Smashwords • Blurb • Lulu
  28. 28. Other Indie Author Options • Create Space • Smashwords • Blurb • Lulu Downside: • Secular companies • Will publish pretty much anything • Don’t require editing • No access to Christian bookstores
  29. 29. Due Diligence Questions The following questions should be asked and then compared and contrasted: • Author price per copy? • Who sets the retail price? • Royalties or Profits? • Availability of files after publication? • Terminology used – is it honest or misleading?
  30. 30. 9 Qualities of a Good Self-Publisher 1. Good reputation among writers 2. Fair publishing fees 3. Generous royalties without any fuzzy math 4. Low printing costs and high production value 5. Favorable contract terms
  31. 31. 9 Qualities of a Good Self-Publisher 6. Fair policy regarding the return of your book’s original production files 7. Fairly priced add-on services, such as marketing and copyright registration
  32. 32. 9 Qualities of a Good Self-Publisher 8. A standard offering of an ISBN, EAN bar code, and LCCN (Library of Congress Control Number) as part of any basic publishing package. 9. Availability through at least one wholesaler, and listings on major online retailers.
  33. 33. 9 Qualities of a Good Self-Publisher From The Fine Print of Self- Publishing by Mark Levine
  34. 34. Due Diligence
  35. 35. The Redemption Press Difference • A la carte services • Putting the author in charge • Avoiding one size fits none • Choose only services you need • Know the price for each item • Don’t pay for fluff
  36. 36. The Redemption Press Difference • A la carte services • We give professional advice
  37. 37. The Best of Both Worlds
  38. 38. The Best of Both Worlds BEFORE AFTER
  39. 39. The Best of Both Worlds SELF-PUBLISHED PROFESSIONAL FORMATTING
  40. 40. The Redemption Press Difference • A la carte services • We give professional advice • Printing cost with no mark up • Profits instead of royalties • Affordable marketing
  41. 41. The Redemption Press Difference Press Release Web Optimized Edition $1,299 Includes advertisement for publisher on bottom of press release Spend 3 hours with an expert to write the press release (estimated $350) Post on Christian News Service (for $75) Set up Google Alerts to track No advertisement for publisher Estimated Outlay: $425
  42. 42. The Redemption Press Difference Premium Book Video $5,399 Includes “review of trailer for TV or film consideration by ThruLine Entertainment” Prestige Book Trailer $1,395 Same specifications except the review for TV/Film
  43. 43. The Redemption Press Difference • A la carte services • We give professional advice • Printing cost with no mark up • Profits instead of royalties • Affordable marketing • Coaching & Equipping
  44. 44. The Redemption Press Difference Our Panel of Experts James L Rubart Shannon Ethridge Rachel Hauck Larry Leech Angela Bridenbach Jeannette Windle Deb D’Armond Michele Tennesen Lizzie Smiley
  45. 45. Our Panel of Experts Are Available to Coach You via Your Favorite Platform
  46. 46. Fund Raising Pre-Publication Flier
  47. 47. Fund Raising Pre-Publication Flier Offering Donation Opportunities
  48. 48. Fund Raising Pre-Publication Flier Offering Donation Opportunities Signed & Numbered Limited Edition
  49. 49. Fund Raising Pre-Publication Flier Offering Donation Opportunities Signed & Numbered Limited Edition Crowdfunding
  50. 50. The Publishing Process First Steps: • Send your manuscript in for review. • 15 minute interview with Publisher to determine best option for marketing coach. • Editing recommendation after review
  51. 51. The Publishing Process Next Steps: • Proposal Created • Initial proposal for Pre Press Phase. • Manuscript prep services • Printing costs
  52. 52. The Publishing Process Sign up for services Assigned to Project Manager Production Phase 1 • Cover design questionnaire • Assignment to Content Editor or Coach • Registration – ISBN & LCCN Assigned
  53. 53. The Publishing Process Production Phase 2 – After author approves cover and edit and/or completes coaching • Edited manuscript to typesetters • Match font & design from cover to text • Formatted text to author for approval • Word-for-word or format proofreading
  54. 54. The Publishing Process Production Phase 3 – After author approves formatted & proofed text • Formatted text converted to eBook • Back cover & spine completed • Printer ready files uploaded to printer • Hard copy proof sent to author for approval
  55. 55. The Publishing Process Promotion & Marketing Phase 1 – During production process • Develop strategy for exposure and reaching your audience • Get social media platforms in place • Ensure online presence established
  56. 56. The Publishing Process Promotion & Marketing Phase 2 – After book is in print • Actively promote online and in person • Develop yourself as a resource • Build readership by offering a benefit to your audience
  57. 57. Next Steps YOUR MESSAGE IS OUR MISSION… • Come by the booth to enter a drawing for ONE HOUR OF COACHING “HOW TO PRESENT YOUR MESSAGE/MINISTRY” • Talk to Michael, Valerie or Brenda • We will create a publishing strategy for you

One of the greatest way to present yourself and your message is through a published book...however, navigating the publishing jungle can be treacherous. Find out what you need to ask to make sure you're not being taken in by one of the many snakes in the industry!

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