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Self-Publishing Tips
from The Library Foundation’s Writer-In-Residence
Self-Publishing (or Indie Publishing)
Intro
 30 to 40% of all there is to know about indie
publishing
 extraordinary amo...
Back to the Future
When did indie publishing begin to “blossom?”
• Approximately 2008-2009: writers really began to risk p...
Realities
Your decisions as an indie publisher/writer are commensurate with
your own personal goals
 Publishing in 2016:...
Indie vs. Trad Publishing Benefits
Total control with Indie. Majority of indie writers state “total control” as most
impo...
Indie vs. Trad Pub “Drawbacks”
• As an indie you combine 3 trad pub “divisions”: writer, editor, marketing. You are
brande...
Publishing (with a focus on Amazon KDP)
• Amazon offers a clear and easily navigable pub procedure via KDP
• Amazon & YouT...
Explore
Scrivener (www.scrivener.com)
Fiverr (www.fiverr.com) for formatting. Cover Design. Promotion.
Email List compa...
Trends in 2016 – 2017 (and beyond)
Amazon will continue to expand publishing platforms, options, and
marketability. As we...
Trends (continued)
Proliferation of (free) “support collectives,” such as Facebook Groups, to
help one another navigate i...
Helpful Books
• Write. Publish. Repeat. (by Truant, Platt, and Wright)
• Story: Style, Structure, Substance, and Principle...
Helpful Podcasts
• Self Publishing Podcast (w/Sean Platt and Johnny B. Truant)
• Self Publishing Roundtable Podcast (w/Rob...
Final Thoughts
• Use Scrivener
• Beta reader(s)
• Fiverr (to begin with)
• Search videos for best Book Launch practices
• ...
Rising Stars in 2016
Annie Bellet
T.S. Paul
Michael Anderle
Stephen Campbell (esp. his podcast “The Author Biz”)
Bella And...
Learn more about
The Library Foundation’s Writer-In-Residence
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Expert Tips on Self-Publishing

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Presentation created by the Library Foundation's Writer-In-Residence with information and tips on how to self-publish your work!

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Expert Tips on Self-Publishing

  1. 1. Self-Publishing Tips from The Library Foundation’s Writer-In-Residence
  2. 2. Self-Publishing (or Indie Publishing) Intro  30 to 40% of all there is to know about indie publishing  extraordinary amount of info has materialized even since 2014-2015  info involves fiction & non-fiction
  3. 3. Back to the Future When did indie publishing begin to “blossom?” • Approximately 2008-2009: writers really began to risk potential trad publishing opportunities in favor of going indie • 2008-2009. This “risk” coincided with potential of publishing via Amazon (for romance writers, especially). Romance fic writers first dabbled with amazon • 2011. Amazon launched Montlake Romance and Thomas & Mercer. In 2011, the pro-indie movement really gelled • 2012 – 2015. Amazon continues to accrue imprints and empower indie fiction writers, especially. • Amazon KDP – the real Amazon self-publishing mechanism – has grown exponentially since 2012.
  4. 4. Realities Your decisions as an indie publisher/writer are commensurate with your own personal goals  Publishing in 2016: radical changes in the trad and indie industries You must be prepared to study trends on your own. Much “self- study” Much continual change does occur in indie publishing; the needs to gain traction always morph and you must always be aware of needs Every genre and sub-genre is highly competitive Good news: in spite of competitiveness, your work can stand out
  5. 5. Indie vs. Trad Publishing Benefits Total control with Indie. Majority of indie writers state “total control” as most important rationale for decision. Publication time frame is optimal. A radical change from trad pub. (You can publish a book every month, instead of waiting one to two years for a trad publisher to publish it.) Ability to forge a career as writer is more opportune than ever and reasonable. Your success depends on quality of book, production, & marketability Much gratification seeing your writing career grow or reach personal writing goals as a result of indie control.
  6. 6. Indie vs. Trad Pub “Drawbacks” • As an indie you combine 3 trad pub “divisions”: writer, editor, marketing. You are branded automatically as an “authorpreneur.” • Cannot (whatsoever) avoid marketing your own work…and survive as an indie – if you have a career goal in mind. • As a writer, you must work “twice as hard” marketing your material. Thus, you learn tactical moves as a “PR person” for your stuff. • No chance of an “advance” as an indie. You are on your own financially. • Fiction Series Productivity is a “must” if you want any reasonable income. • In other words, as indie with serious goals, you don’t just write; you morph into publishing enterprise.
  7. 7. Publishing (with a focus on Amazon KDP) • Amazon offers a clear and easily navigable pub procedure via KDP • Amazon & YouTube vids provide excellent how-to needs • Important: thoroughly and decisively edit your book manuscript. Make sure it is properly formatted. • Make sure your Book Cover is attractive and appealing. Tip: don’t have it look too “busy”. • Your book(s) needs reviews. It needs stars. Number of reviews matter – at least to some arguable extent. • Possibility for Pre-Orders exists (be careful here)…ongoing debate!
  8. 8. Explore Scrivener (www.scrivener.com) Fiverr (www.fiverr.com) for formatting. Cover Design. Promotion. Email List companies: MailChimp. AWeber. & more Creating simple Author website (see www.jeffreyhillard.com) Advancing your social media savvy is a plus (especially Facebook, Instagram, and SnapChat). YouTube: for learning & educational possibilities. How-to’s (for issues such as digital publishing; CreateSpace print publishing; email-list-building; marketing; podcast-viewing; book launching Sign up for Amazon Kindle Direct Publishing (monthly) newsletter
  9. 9. Trends in 2016 – 2017 (and beyond) Amazon will continue to expand publishing platforms, options, and marketability. As well, it will try to nullify significance of Kobo, Apple, Smashwords & others (“going wide” opportunities) Even more optimization of book Cover Design. Short works will increase, become more marketable, and provide more opportunity for readers & sales – but there are caveats… Use of ‘dictation’ mode especially via Dragon Dictation software International “reach” for digital books (English reading populations) will be enriched. (Translations still held “in check” and ‘iffy’.)
  10. 10. Trends (continued) Proliferation of (free) “support collectives,” such as Facebook Groups, to help one another navigate indie issues Power of book groups such as Good Reads and The Fussy Librarian will increase and be more effective for indie pub Rise & Importance of “Street Teams” Mobile phone reading – this will only dynamically increase Amazon possibly opening more viable doors for extreme sub-genre categorizations (ex.: Sci Fi & Fantasy-Urban Fantasy-comedy-Asian) Likely more podcasts. Probably excellent ones! Meaning: you will need to be more judicious in listening hours
  11. 11. Helpful Books • Write. Publish. Repeat. (by Truant, Platt, and Wright) • Story: Style, Structure, Substance, and Principles of Screenwriting (by Robert McKee) • Successful Self-Publishing (by Joanna Penn) • Scrivener for Dummies (by Gwen Hernandez)
  12. 12. Helpful Podcasts • Self Publishing Podcast (w/Sean Platt and Johnny B. Truant) • Self Publishing Roundtable Podcast (w/Robert Chazz-Chute et al) • Rocking Self Publishing Podcast (w/Simon Whistler) • The Creative Penn Podcast (w/Joanna Penn) • The Author Biz (w/Stephen Campbell) • Novel Marketing Podcast • Author Strong Podcast (w/Mat Morris) • The Successful Author Podcast (w/Julie Easton) nonfiction
  13. 13. Final Thoughts • Use Scrivener • Beta reader(s) • Fiverr (to begin with) • Search videos for best Book Launch practices • Bone up on various podcast episodes that you care to watch, but be very selective • Keep a regular writing schedule • Study the success stories, the artists or former day-job or career types who have made indie publishing work for them
  14. 14. Rising Stars in 2016 Annie Bellet T.S. Paul Michael Anderle Stephen Campbell (esp. his podcast “The Author Biz”) Bella Andre Adam Croft Mark Dawson
  15. 15. Learn more about The Library Foundation’s Writer-In-Residence

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