6. The arrow from A to Z, symbolizes what Amazon is known
for: selling everything from “a to z” . It also serves as a
smile, making the company feel friendly and
approachable.
7. Notice how the space around the
plane forms the letters C and D.
8. Empty space in the middle creates a
number “1″ for “Formula 1″
9. If you look closer you’ll notice the right-pointing
arrow in between the ‘E’ and the ‘x’, representing
precision and speed at which FedEx works.
10. There’s a hidden peacock looking to the
right representing the company’s motto to
look forward, and not back.
11. On either side of the tree, the faces of a gorilla and lion
appear in white. In many of these examples of hidden
symbolism, the ‘secondary’ imagery is often found by
looking at the ‘negative space’ of the logo
12. Another ‘negative space’ gem is the Bronx Zoo
logo, where New York’s iconic skyline of tall buildings
can be found between the legs of the giraffes.
13. The Tour de France logo actually contains the
image of a cyclist which can be seen in the
letter ‘R’, with the orange circle symbolizing
the front tire.
14. The two “T’s” of this logo make up people,
as they dip a tortilla chip into the bowl of
salsa in the ‘I’. Fun stuff!
15.
16. Recipe for a good logo
Shape
Must correlate with the name or relevant to your business
Must tie in with your business and something that sticks out so
people will remember
Color
Must be catchy but not awkward for the logo
