TARGET AUDIENCEOne of the most important things to consider   about adverts is the target audience –the section of the pub...
OUTLETS The different audiences will also encounter different media so the advert needs to be promoted through the appropr...
STARTER QUIZ        Target Audiences Mix ‘n’ Match    PRODUCT / COMPANY                   AUDIENCECif Lemon Bathroom Clean...
THE ANSWERS        Target Audiences Mix ‘n’ Match    PRODUCT / COMPANY                   AUDIENCECif Lemon Bathroom Cleane...
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03. target audience

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03. target audience

  1. 1. TARGET AUDIENCEOne of the most important things to consider about adverts is the target audience –the section of the public you are appealing to.For instance, think about the target audience for a face cream and a sports magazine.They are likely to be very different, and will be attracted by ideas and concepts.
  2. 2. OUTLETS The different audiences will also encounter different media so the advert needs to be promoted through the appropriate outlets. Think about the media you read and how the adverts are connected. For instance, women’s magazines tend to advertise beauty productsand cosmetics, whilst men’s magazines sell cars and sports equipment.
  3. 3. STARTER QUIZ Target Audiences Mix ‘n’ Match PRODUCT / COMPANY AUDIENCECif Lemon Bathroom Cleaner Business men / women (25-65)Kellogg’s Coco Pops Men (aged 20-65)HSBC Bank Housewives (women 20+)Smash Hits Magazine FamiliesKodak Digital Camera Children (aged 4-14)Oil of Olay Face Cream Kids and Teenagers (10-16)First Choice Holidays Women (aged 30+) WARNING! These are stereotypes!
  4. 4. THE ANSWERS Target Audiences Mix ‘n’ Match PRODUCT / COMPANY AUDIENCECif Lemon Bathroom Cleaner Business men / women (25-65)Kellogg’s Coco Pops Men (aged 20-65)HSBC Bank Housewives (women 20+)Smash Hits Magazine FamiliesKodak Digital Camera Children (aged 4-14)Oil of Olay Face Cream Kids and Teenagers (10-16)First Choice Holidays Women (aged 30+) WARNING! These are stereotypes!

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