Challenged at how to convert more organic search web traffic? Check out these hot tactics that dually aid BOTH search ranking and conversion optimization with a little help from the ultimate problem solver, MacGyver!
"A search query is simply a question for a root need or problem. To optimize for both search and conversion, PROVE you're the best solution." - Angie Schottmuller
Presented at Conductor's C3 SEO Conference (Sep 19, 2013)