ASCENTOR is a professional services organisation providing advisory, forensic, assurance and recruitment solutions to medium and large companies across all major industries in Romania. The firm has built its foundation on the experience of its partners, all from international advisory networks. Our services include advisory, consulting, transactions, recruitment, forensics, litigation support and audit.

1. Our corporate profile
Building trust. Enhancing performance.
www.ascentor.ro

2. Contents
Introduction
1
Strategy & Operations
2
Finance
3
Transaction Services
4
Assurance & Risk
5
Recruitment & HR Consulting
6
How We Work
7
Team
8
Contact
9
ASCENTOR – Corporate Profile
Building trust. Enhancing performance.

3. Introduction
19 years of experience in providing practical solutions to our clients
ASCENTOR is a professional services organisation
providing advisory, forensic, assurance and recruitment
solutions to medium and large companies across all
major industries.
The firm has built its foundation on the experience of its
partners, all from international advisory networks, and
continues the 19 years assurance and risk consulting
history of ANB Consulting. ASCENTOR contributes to
the success of its clients by delivering substantial
performance improvements, building trust and solving
complex business issues..
Services
Team
Industries
We have demonstrated
Our team members include
We serve clients from a wide
capabilities of delivering complex
experienced professionals with prior
range of industries:
projects in our core areas of
experience in:
expertise:
• Management consulting
• International advisory networks
• Telecommunications & Media
• Transactions
• Leadership experience in Central
and Eastern Europe
• Manufacturing
• Assurance & Risk
• Forensics
• Recruitment
• Entrepreneurship
• Membership of board of directors
• Leadership of professional
organizations and local chapters of
international professional
associations
• Financial services
• Technology
• FMCG
• Oil & Gas
• Energy & Utilities
• Real Estate
• Public sector and NGO
ASCENTOR – Corporate Profile
1

4. Strategy & Operations
Sustainable performance improvement
Our consultants bring practical solutions, making use of best in class technical and industry expertise, to
assist businesses in strategy development, revenue enhancement and resource optimization. In essence
our philosophy is about providing solutions that generate tangible long lived benefits.
Strategy Development
We support small and medium companies to define their strategy.
Our services include strategy implementation support, from
planning to benefits realization.
• Industry analysis, competitor assessment, customer analysis,
revenue and profitability forecasting
• Business plan review and validation
• Development of target operating model aligned with strategic
objectives
Revenue enhancement
Resource optimisation
The revenue line is on the top of the executives’
Being involved in large scale transformation programs,
agenda
growth
we have a proven track record of successfully delivering
opportunities in a challenging economic environment.
sustainable business reorganisation projects. We take a
Our solutions are designed to strike the balance
holistic approach to such engagements using work
between revenue and profitability:
practices that address the entire organisation:
• Sales function effectiveness improvement
• Business process reengineering
• Reduction of order to cash cycle duration
• Working capital optimisation
• Improve forecasting and demand management
• Strategic cost management
• Strategic segmentation of client portfolio
• Procurement function effectiveness
• Segment profitability and sales performance analysis
• Organisation redesign and resizing
as
businesses
try
to
identify
(e.g. by customer, product, geography, etc.)
• Product pricing strategy and processes
ASCENTOR – Corporate Profile
• Outsourcing and shared service centre set-up support
• Headcount optimisation
2

5. Finance
Getting the most value from your finance function
The finance function is becoming a proactive
business partner as it has to increase
efficiency and time spent on value added
activities. We help organisations to get the
most out of their finance function by reducing
the
resources
processes
and
allocated
to
improving
transactional
the
financial
management and control capabilities.
Finance Function
Corporate Performance
Interim management
Improvement
Management
Companies
Our solutions help organizations to
Performance management systems
vacancies for key financial positions
maximize the value added by the
are key for an effective financial and
or may need additional support
finance function:
operational management:
during transformation projects.
• Finance simplification and
• Budgeting and forecasting
• Project based support
• Management reporting
• Temporary roles such as: Finance
standardisation
• Accelerated period end reporting
(e.g. monthly closing in three days)
• Finance department restructuring
• Performance management and
may
face
temporary
Manager, Financial Controller,
rewards model (KPIs and bonus
Reporting, Chief Accountant, Head
schemes)
of Internal Audit.
• IFRS implementation
• Standard costing implementation
• Financial reporting support (IFRS,
• Activity based costing
US GAAP, management reporting)
• Consolidated financial statements
ASCENTOR – Corporate Profile
• Complete cost calculation and
profitability analysis
3

6. Transactions
Protecting shareholder value before, during and after the deal
Acquisitions have the potential of bringing significant rewards but also present major risks and
challenges. As independent advisors we can help minimize and manage the risk component through:
Financial due diligence
Commercial due diligence
Operations due diligence
a
We help investors look into value
We evaluate the potential synergies
the
creation, industry attractiveness, and
which can be generated through the
target’s quality of earnings and
competitive positioning of the target:
acquisition by looking into areas such
Successful
thorough
deals
start
with
understanding
of
working capital requirements. Our
as:
work includes:
• Review of income statements and
• Entry card elaboration
• Sales and marketing
balance sheets, accounting policies,
• Market and customer analysis
• Procurement
management estimates and
• Business plan analysis
• Production
compliance with reporting
• Consultation with industry
• Logistics and Supply chain
frameworks
specialists
• After Sales and Services
• Cash flows analysis
• Support functions (finance, HR, etc.)
IT due diligence
The
IT
Post merger integration (PMI)
infrastructure
and
We will work with you from the
any
inception of a deal all the way to post-
often
transaction integration in order to
overlooked during a deal. We look
exploit opportunities and synergies,
into the following areas:
turning your integration program into
organization
business,
are
but
critical
these
are
to
a success story:
• Review of IT projects
• Pre-merger planning
• IT organization and service delivery
• Operating model and PMI plan
• IT strategy and direction
• IT OPEX and CAPEX
• Business applications
elaboration
• Program management and
assurance
• Infrastructure (hardware, networks
and communication)
ASCENTOR – Corporate Profile
4

7. Assurance & Risk
Building trust and managing risk. Are you in control?
ANB Consulting, our audit firm, is one of the first ten audit
firms registered with the Chamber of Financial Auditors of
Romania (CAFR). We are also an ACCA member and ISO
9001 certified for financial audit and internal audit.
No. 2545738
No. 10/2001
Financial Audit
Internal Audit
Address the most complex financial audit
The practical and business oriented internal audit
engagements in various industries:
approach positions us as trusted advisors to the board
and shareholders:
• Audit of statutory financial statements (OMFP
3055/2011)
• Audit of IFRS, US GAAP and group reporting financial
statements
• Agreed-upon-procedures
• Project audits
• Full internal audit outsourcing
• Internal audit co-sourcing (e.g. head of internal audit)
• Development of the internal audit department
• Operational audits (e.g. procurement reviews, working
capital, treasury, HR, sales & marketing)
• Special ad-hoc audits and investigations
• Compilation of financial statements
Governance, Risk & Compliance
Fraud & Litigation Support
Improve governance, manage business risks and take
Investigations of fraud and misconduct and assistance
advantage of opportunities:
in dispute resolution through economic expertise and
expert witness work:
• Corporate governance development
• Investigations
• Board oversight and control
• Computer forensics
• Professional advice to the board of directors
• Fraud risk management
• Integrated risk management
• Dispute assistance
• Compliance management systems
• Integrity due diligence
• Internal controls improvement
ASCENTOR – Corporate Profile
5

8. Recruitment & HR Consulting
Helping you identify, recruit and retain the best talent
ASCENTOR continues the experience of the HR consulting firm Human Resources International Services,
which was established in 2005. We cover a wide range of competencies in human resources
management, executive search and recruitment.
Executive Search & Recruitment
HR Consulting
Our executive search approach is designed to
People are at the centre of any business improvement
increase the effectiveness and speed of the
initiative. Our HR Consulting solutions support the
recruitment process:
implementation of complex transformation projects:
• Executive search
• HR strategic planning
• Specialist recruitment
• Roles and responsibilities alignment
• Pre-employment screening
• Development of KPIs and performance based
• Technical assessment of candidates' competencies
compensation and reward schemes
• Talent mapping and pooling
• Contingency and succession planning
• Mass recruitment
• Restructuring support
• Personnel leasing
• Outplacement
Change Management
Our team includes professionals with experience in large
scale business transformation projects. We provide
support in the following areas:
• Project management for large scale transformation
projects
• Development of project management tools,
performance indicators and reporting
• Set-up of the project management office
• Assessment of corporate culture and readiness for
change
• Development of change communication plan
• Project benefits realization assurance
ASCENTOR – Corporate Profile
6

9. How We Work
Our core values
Our business philosophy is to provide practical advice to our clients with integrity, courage and passion. Below are
the seven pillars of our commitment to clients:
1. Integrity
We are business advisors and auditors. Integrity is at the foundation of
our long term commitment to serve our clients. We deliver services
according with the professional and technical standards. We offer only
those services that we can deliver.
2. Technical competency
Excellent combination of technical skills and first hand business
experience from various backgrounds including international
consulting networks, academic, senior management and leadership of
professional organisations.
3. Focus, efficiency and
speed
Our business approach is based on a top-down cost benefit model
that allows us to focus more time on the critical project matters and
avoid unnecessary effort. As a local consulting firm, we have the
flexibility to accomodate to a rapid changing environment.
4. Knowledge sharing
The knowledge transfer to our clients is one of the key success factors
of our projects. We work with our client resources as one team. We
ensure a smooth transition to the business at the end of our
involvement in the project.
5. Practical advice and
recommendations
Our business advice is practical and aligned to the ways of doing
business in the local market, considering the feasibility of the
proposed solutions in the real life environment.
6. Open and honest
communication
Our advice is discussed with the relevant stakeholders in a timely
manner, in order to obtain their agreement and buy-in. We will always
be ready to challenge the client management with solid arguments on
what we believe is good for business.
7. Passion and comittment
We are pasionate about our work and we believe in contributing to
the maturity of the local market. We do not see each engagement as
a one-off project. Our goal is to develop long term relationships with
our clients, providing the necessary advice to support their growth.
ASCENTOR – Corporate Profile
7

10. Our Leadership Team
Experienced professionals with strong business experience
Prof. Dr. Eden Ali, AF, EC
Prof. Dr. Eden Ali has been a professor with the Academy of Economic Studies of Bucharest for over 40 years and is
specialized in finance, audit and information systems. During the last 20 years he led a large number of audit and
consulting projects for Romanian and foreign companies in various industries. Among his roles are included: VicePresident of the Romanian Chamber of Financial Auditors for two consecutive mandates (2001-2011), member of
the Board of Directors of Azomures, Rulmenti Barlad and member of the Supervisory Board of the Council of
Europe Development Bank (2009-2012). He authored several books and academic papers relating to audit and
information systems. Eden Ali is the Founding Partner of ANB Consulting and Partner of ASCENTOR.
Dan Iancu, ACCA, AF, EC
Dan Iancu is a Partner with ASCENTOR and has over 18 years experience in management consulting. He led a wide
range of projects for large companies in Romania and Central and Eastern Europe. Prior to joining ASCENTOR, Dan
was a management consulting Partner with an international management consulting organization. He was
responsible for a large number of projects, such as financial and commercial due diligence projects, development of
feasibility studies, implementation of cost models and development of budgetary models. Dan`s areas of expertise
are: strategy consulting, organization design and restructuring, ERP implementations, internal controls, business
process improvement, financial reporting and controlling, risk management, financial modeling and large scale
transformation projects. His professional qualifications include ACCA, CAFR and Expert Accountant.
Kemal Özmen, ACCA, CFE, CISA, CIA, AF
Kemal Özmen joined ASCENTOR in 2014 from PwC as Partner after 16 years of experience in several Big4 audit,
consultancy and professional services firms, rising to the rank of Director. Kemal’s track record includes leading and
managing advisory practices in Romania, Turkey and the Balkans including fraud and forensics, processes and
controls, governance and risk management, IT and communications, and performance improvement. Kemal has
been a dedicated forensic professional for the last five years, and is the founding Vice President and current
President of the Romanian Chapter of the Association of Certified Fraud Examiners (ACFE). Kemal’s professional
qualifications include ACCA, CFE, CISA, CIA, and CAFR.
Nadir Ali, ACCA, CIA, CISA, AF, EC
Nadir Ali joined ANB Consulting in November 2011, after more than 10 years with PwC Romania, and now is a
Partner with ASCENTOR. Nadir has 15 years of professional experience in financial audit, internal audit and was also
responsible for a wide range of management consulting projects including business process reengineering, finance
function optimization, cost reduction, financial due diligence, commercial due diligence and corporate performance
management. Nadir is also experienced in governance, risk and compliance, enterprise risk management, fraud risk
management and anti-fraud procedures, design of ethical sales and marketing procedures, operational audits and
procurement reviews. His professional qualifications include ACCA, CIA, CISA, CAFR and Expert Accountant.
Radu Văcărelu
ASCENTOR – Corporate Profile
Radu Văcărelu is a Partner with ASCENTOR and has 15 years of professional experience in human resources and
management consulting for companies from industries such as telecommunications, oil &gas, engineering,
constructions and ship building. He was involved in important projects for major companies in Romania and
Austria, which included restructuring, recruitment and selection, labor relations, organizational development,
performance and process improvement. Radu's experience includes also advisory and project management for
leading companies in Romania regarding employment relations, management of relationship with trade unions
and collective bargaining, development of social plans for restructuring, termination and exit management,
management appraisals and organizational change management.
8

11. Contact
Prof. Dr. Eden Ali
Audit, Transaction Services, Expert Accounting,
Litigation Support, Training Services
eden.ali@ascentor.ro
Dan Iancu
Strategy & Operations, Finance, Transaction
Services
dan.iancu@ascentor.ro
Kemal Özmen
Forensics & Litigation Support, Risk
Management, Operations, IT Advisory and Audit
kemal.ozmen@ascentor.ro
Radu Văcărelu
Executive Search and Recruitment, HR Consulting
radu.vacarelu@ascentor.ro
Nadir Ali
Audit, Internal Audit, Risk, Strategy & Operations,
Finance
nadir.ali@ascentor.ro
ASCENTOR Business Services SRL
Phone / fax:
e-mail:
Web:
+40 21 319 5354
office@ascentor.ro
www.ascentor.ro
Office address
12A Docentilor Street, Sector 1
RO-011403, Bucharest, Romania
Trade Registry: J40/1847/2014
CUI: 32799705
Copyright 2014 ASCENTOR Business Services SRL. The information contained in this presentation is provided for
general guidance and is intended to offer the reader general information of interest about the firm ASCENTOR
Business Services SRL and its services. The information provided is not intended to replace or serve as substitute for
any audit, advisory, tax or other professional advice, consultation or service. You should consult with an ASCENTOR
Business Services SRL representative to obtain such services.
Building trust.
Enhancing value.

12. Building trust
Enhancing performance
www.ascentor.ro