Different Frontiers of Social Media War in Indonesia Elections 2024
When Personal & Professional Collide: Ethics in the Social Media Era
1. WHEN PERSONAL &
PROFESSIONAL COLLIDE:
ETHICS IN THE SOCIAL MEDIA ERA
John Bethune
B2BMemes.com
Wednesday, May 25, 2011
2. “You don’t have to be an emotionless
robot, but you need to act like one.”
Sports Illustrated Writer Fired for Clapping During Daytona 500,
Noah Davis, SportsNewser, March 1, 2011
Wednesday, May 25, 2011
3. Traditional
journalistic ethics is
predicated on firmly
separating the
personal and private
from the
professional and
public.
Wednesday, May 25, 2011
4. But in the social media era,
privacy is dying, if not dead.
Wednesday, May 25, 2011
5. This is not new.
“You have zero
privacy anyway.
Get over it.”
Flickr.com/webmink --Scott McNealy, 1999
Wednesday, May 25, 2011
6. Identity & Reputation
As a result of our “increasing publicness” of social media, identity
and reputation are coming closer and sometimes into conflict.
-- Jeff Jarvis, Buzzmachine,com, March 8, 2011
Wednesday, May 25, 2011
7. The personal you
and the professional you
are becoming one and the same.
Wednesday, May 25, 2011
9. Ethics in Transition
• If you have your own personal social media accounts, what are
your responsibilities and risks?
Wednesday, May 25, 2011
10. Ethics in Transition
• If you have your own personal social media accounts, what are
your responsibilities and risks?
• Do the companies we work for need social media policies?
Wednesday, May 25, 2011
11. Ethics in Transition
• If you have your own personal social media accounts, what are
your responsibilities and risks?
• Do the companies we work for need social media policies?
• Do editors need their own personal policies?
Wednesday, May 25, 2011
12. Ethics in Transition
• If you have your own personal social media accounts, what are
your responsibilities and risks?
• Do the companies we work for need social media policies?
• Do editors need their own personal policies?
• Is transparency more important than objectivity?
Wednesday, May 25, 2011
13. Ethics in Transition
• If you have your own personal social media accounts, what are
your responsibilities and risks?
• Do the companies we work for need social media policies?
• Do editors need their own personal policies?
• Is transparency more important than objectivity?
• Is real-time, process journalism inherently more personal?
Wednesday, May 25, 2011
14. Can Social Media Get You Fired?
“I had been wanting to start a blog for
some time, but I fretted about . . . all
those stories on the news about people
who got fired for writing things on their
blogs.”
--Steven Roll 2010
Wednesday, May 25, 2011
15. Dooced
–verb (internet, slang)
Dismissed from one's job as a result of one's
actions on the Internet.
Heather Armstrong, fired
in 2002 for comments
she made on her
personal website,
dooce.com
Wednesday, May 25, 2011
17. Could it happen to you?
CNN Producer Says He Was Fired for Blogging
Wednesday, May 25, 2011
18. Could it happen to you?
CNN Producer Says He Was Fired for Blogging
Post Editor Ends Tweets as New Guidelines Are Issued
Wednesday, May 25, 2011
19. Could it happen to you?
CNN Producer Says He Was Fired for Blogging
Post Editor Ends Tweets as New Guidelines Are Issued
CNN Fires Octavia Nasr over tweet praising late ayatollah
Wednesday, May 25, 2011
20. Could it happen to you?
CNN Producer Says He Was Fired for Blogging
Post Editor Ends Tweets as New Guidelines Are Issued
CNN Fires Octavia Nasr over tweet praising late ayatollah
AP Reporter Reprimanded For Facebook Post
Wednesday, May 25, 2011
21. Is the answer a
corporate social media policy?
Wednesday, May 25, 2011
22. Is the answer a
corporate social media policy?
Or will it just make things worse?
Wednesday, May 25, 2011
23. Reuters gets it right . . .
“The distinction between the private and the
professional has largely broken down online
and you should assume that
your professional and personal social media
activity will be treated as one
no matter how hard you try to keep them
separate.”
Wednesday, May 25, 2011
24. . . . and wrong
“The advent of social media does not change
your relationship with the company that
employs you”
Wednesday, May 25, 2011
25. The Reality:
The advent of social media doesn’t just
change your relationship with your
employer - it transforms that
relationship.
Wednesday, May 25, 2011
26. Associated Press
Q: Why does the AP care or think it
should have a say in what I put on my
social networking feed/page?
A: We all have a stake in upholding the AP’s
reputation for fairness and impartiality, which has
been one of our chief assets for more than 160
years.
Wednesday, May 25, 2011
27. News Media Guild
“Parts of the [AP] policy seem to be snuffing out
peoples’ First Amendment rights of expression by a
company that wraps itself in the First Amendment.”
--Tony Winton, Guild president
Wednesday, May 25, 2011
28. Michael Hyatt, CEO, Thomas Nelson:
5 Arguments Against Social Media Policies
Wednesday, May 25, 2011
29. Michael Hyatt, CEO, Thomas Nelson:
5 Arguments Against Social Media Policies
1. Your people can be trusted.
Wednesday, May 25, 2011
30. Michael Hyatt, CEO, Thomas Nelson:
5 Arguments Against Social Media Policies
1. Your people can be trusted.
2. Social media are just one more way to communicate.
Wednesday, May 25, 2011
31. Michael Hyatt, CEO, Thomas Nelson:
5 Arguments Against Social Media Policies
1. Your people can be trusted.
2. Social media are just one more way to communicate.
3. More rules only make your company more bureaucratic.
Wednesday, May 25, 2011
32. Michael Hyatt, CEO, Thomas Nelson:
5 Arguments Against Social Media Policies
1. Your people can be trusted.
2. Social media are just one more way to communicate.
3. More rules only make your company more bureaucratic.
4. Formal policies only discourage people from participating.
Wednesday, May 25, 2011
33. Michael Hyatt, CEO, Thomas Nelson:
5 Arguments Against Social Media Policies
1. Your people can be trusted.
2. Social media are just one more way to communicate.
3. More rules only make your company more bureaucratic.
4. Formal policies only discourage people from participating.
5. You probably already have policies that govern behavior.
Wednesday, May 25, 2011
34. Journal Register CEO John Paton’s
Three Simple Rules
for Using Social Media
Wednesday, May 25, 2011
35. Journal Register CEO John Paton’s
Three Simple Rules
for Using Social Media
1.
Wednesday, May 25, 2011
36. Journal Register CEO John Paton’s
Three Simple Rules
for Using Social Media
1.
2.
Wednesday, May 25, 2011
37. Journal Register CEO John Paton’s
Three Simple Rules
for Using Social Media
1.
2.
3.
Wednesday, May 25, 2011
38. Do you need a personal
social media policy?
Wednesday, May 25, 2011
39. Do you need a personal
social media policy?
• Will you avoid covering the same area as your employer?
Wednesday, May 25, 2011
40. Do you need a personal
social media policy?
• Will you avoid covering the same area as your employer?
• Will you tell your employer about your social media activity?
Wednesday, May 25, 2011
41. Do you need a personal
social media policy?
• Will you avoid covering the same area as your employer?
• Will you tell your employer about your social media activity?
• Will you discuss your work on your personal accounts?
Wednesday, May 25, 2011
42. Do you need a personal
social media policy?
• Will you avoid covering the same area as your employer?
• Will you tell your employer about your social media activity?
• Will you discuss your work on your personal accounts?
• Will you engage in your social media while at work?
Wednesday, May 25, 2011
43. Transparency
When privacy is dead, transparency becomes more
important than objectivity
Wednesday, May 25, 2011
46. Social Media:
A Different Ethical Standard?
“This disclosure and the interactive nature of
blogging [make the conflict of interest
acceptable]. . . . While some may raise
objections, Dow Jones feels the transparency will
give readers a chance to judge my work on its
merits.”
Wednesday, May 25, 2011
48. Two Views of Transparency
. . . Pro
Henry Blodgett, Business Insider:
“Our policy is to take these opportunities case-by-
case.
If we think travel or an event partially paid for by a
company will help us produce content that our readers
love, we’ll be happy to consider it.
If we think it will lead to us producing crap or fluff or
be a waste of time, we won’t do it.”
Wednesday, May 25, 2011
49. Two Views of Transparency
. . . and Con
Felix Salmon, Reuters:
“Failure to disclose freebies like this is very bad;
disclosing them, however, isn’t much better. So the best
solution is to simply refuse to take them.”
Wednesday, May 25, 2011
50. THE ETHICS OF REAL-TIME
JOURNALISM
Wednesday, May 25, 2011
51. Haskell Wexler, Medium Cool (1969)
In traditional journalism, reporters stand
apart from their personal selves and are
uninvolved in what they report on.
Wednesday, May 25, 2011
52. In real-time journalism,
the observer often
becomes a participant
Paid Content 2011 conference.
Photo and tweet by Rex Hammock (@r)
Wednesday, May 25, 2011
53. Is Liveblogging Journalism?
The Guardian’s live blog
combined wire service
reports, tweets, YouTube
and livestream video, and
other sources.
Not everyone liked it.
Wednesday, May 25, 2011
54. Liveblogging Criticism
“There is no structure and therefore no
sense, and the effect is of being in the
middle of a room full of loud, shouty and
excitable people all yelling at once with
all the phones ringing, the fire alarm
going off and a drunken old boy slurring
in your ear about ‘what it all means.’ ”
--John Symes
Wednesday, May 25, 2011
55. Liveblogging Praise
“The liveblog isn't meant to be read
when it's finished. It's meant to be read
while it's happening. . . . It is a product of
the process-driven mindset . . . It is, as
the very name suggests, a live thing.”
--Adam Tinworth
Wednesday, May 25, 2011
56. Process Journalism:
Paying Attention to the Man
Behind the Curtain
Wednesday, May 25, 2011
57. Jeff Jarvis on Process Journalism
“Online, the story, the reporting, the knowledge
are never done and never perfect.
“That doesn’t mean that we revel in
imperfection . . . [or] that we have no standards.
“It just means that we do journalism differently.”
Wednesday, May 25, 2011
58. Process-Journalism Standards
• Collaboration
• Transparency
• Letting readers into the process
• Saying what we don’t know
Wednesday, May 25, 2011
59. Personal or Professional?
The best solution is to be yourself.
If that makes you uneasy, talk with your shrink.
Better yet, blog about it.
-- Jeff Jarvis, BuzzMachine.com, March 8. 2011
Wednesday, May 25, 2011
60. Thank You!
John Bethune
John.Bethune@B2BMemes.com
Wednesday, May 25, 2011