Crowd Sourcing           Changing The Conversation                                       10.20.11 - Fall 2011             ...
Crowd Source - Definition                   act of sourcing tasks                   traditionally performed by            ...
Crowd Sourcing                   Crowd Sourcing depends essentially on                   the fact that because it is an op...
Crowd SourcingTuesday, October 25, 2011
Crowd Sourcing - Example      Well known ad agencyTuesday, October 25, 2011
Crowd Sourcing - Example            Brammo Electric MotorcyclesTuesday, October 25, 2011
Crowd Sourcing - ExampleTuesday, October 25, 2011
Crowd Sourcing - Example                                    Over 700 Logo Entries                                    Gave ...
Designis.ms explains what stoked their ire:                 Let me explain to CP+B why spec work and design contests (or t...
Crowd Sourcing - Websites            Logos & Graphic Design                                      Crowd Source Community So...
Crowd Funding                   the collective cooperation, attention and trust                   by people who network an...
Crowd Funding - ExampleTuesday, October 25, 2011
Crowd Funding - ExampleTuesday, October 25, 2011
Crowd Funding - Example   Scott Wilson   Former Global Creative Director for   Nike Watches   http://www.mnml.com/        ...
Crowd Funding - ExampleTuesday, October 25, 2011
Crowd Funding - ExampleTuesday, October 25, 2011
CROWD-FUNDING           SMALLCANBEBIG.ORGTuesday, October 25, 2011
Difference Between                               Crowd Sourcing & Outsourcing                            That a task or pr...
Outsourcing ExampleTuesday, October 25, 2011
Difference Between                            Crowd Sourcing & Open Source                       Open source production is...
Open Source ExampleTuesday, October 25, 2011
Open Source ExampleTuesday, October 25, 2011
Collaboration                            working together to                            achieve a goalTuesday, October 25,...
Keys to CollaborationTuesday, October 25, 2011
Keys to Collaboration                        LeadershipTuesday, October 25, 2011
Keys to Collaboration                        Leadership                        Sacrifice for Greater GoodTuesday, October ...
Keys to Collaboration                        Leadership                        Sacrifice for Greater Good                 ...
Keys to Collaboration                        Leadership                        Sacrifice for Greater Good                 ...
Keys to Collaboration                        Leadership                        Sacrifice for Greater Good                 ...
Keys to Collaboration                        Leadership                        Sacrifice for Greater Good                 ...
Keys to Collaboration                        Leadership                        Sacrifice for Greater Good                 ...
Benefits of CollaborationTuesday, October 25, 2011
Benefits of Collaboration                        Obtain Greater ResourcesTuesday, October 25, 2011
Benefits of Collaboration                        Obtain Greater Resources                        RecognitionTuesday, Octob...
Benefits of Collaboration                        Obtain Greater Resources                        Recognition              ...
Benefits of Collaboration                        Obtain Greater Resources                        Recognition              ...
assignments                            Blog Series Due Next Week - 5 Parts                            Really spend time re...
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Fall11 Day 6-Crowdsourcing

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I introduced the ideas of crowdsourcing and crowdfunding to the students in an order to better understand the influence collaboration via the web can have on various initiatives.

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Fall11 Day 6-Crowdsourcing

  1. 1. Crowd Sourcing Changing The Conversation 10.20.11 - Fall 2011 Instructor: Andrew HoffmanTuesday, October 25, 2011
  2. 2. Crowd Source - Definition act of sourcing tasks traditionally performed by specific individuals to an undefined large group of people or community (crowd) through an open call http://en.wikipedia.org/wiki/CrowdsourcingTuesday, October 25, 2011
  3. 3. Crowd Sourcing Crowd Sourcing depends essentially on the fact that because it is an open call to an undefined group of people, it gathers those who are most fit to perform tasks, solve complex problems and contribute with the most relevant and fresh ideas. http://en.wikipedia.org/wiki/CrowdsourcingTuesday, October 25, 2011
  4. 4. Crowd SourcingTuesday, October 25, 2011
  5. 5. Crowd Sourcing - Example Well known ad agencyTuesday, October 25, 2011
  6. 6. Crowd Sourcing - Example Brammo Electric MotorcyclesTuesday, October 25, 2011
  7. 7. Crowd Sourcing - ExampleTuesday, October 25, 2011
  8. 8. Crowd Sourcing - Example Over 700 Logo Entries Gave 4 $1000 AwardsTuesday, October 25, 2011
  9. 9. Designis.ms explains what stoked their ire: Let me explain to CP+B why spec work and design contests (or the bullshit term "crowdsourcing") are detrimental, not just to the design industry, but for your own clients. And Ill keep it simple since youre most likely distracted by all of the money that Brammo is paying you to do practically nothing. When participating in such nonsense, designers work for free in hopes of getting paid or winning a prize. It completely devalues our work (maybe some designers are finally realizing this?). It does clients a disservice in compromising quality of work by completely skipping the research and development stage. Instead of using your interns or crowdsourcing students and amateur designers, you could have hired a professional designer who would be able to work closely with your client and mostly likely produce better work. But no, you were trying to get media coverage which distracted you from the brand development. Im sure that was the entire point, but what a terrible idea.Tuesday, October 25, 2011
  10. 10. Crowd Sourcing - Websites Logos & Graphic Design Crowd Source Community Solutions Professional Volunteering Video ProjectsTuesday, October 25, 2011
  11. 11. Crowd Funding the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations. http://en.wikipedia.org/wiki/CrowdfundingTuesday, October 25, 2011
  12. 12. Crowd Funding - ExampleTuesday, October 25, 2011
  13. 13. Crowd Funding - ExampleTuesday, October 25, 2011
  14. 14. Crowd Funding - Example Scott Wilson Former Global Creative Director for Nike Watches http://www.mnml.com/ Image From - http://mocoloco.com/archives/003268.phpTuesday, October 25, 2011
  15. 15. Crowd Funding - ExampleTuesday, October 25, 2011
  16. 16. Crowd Funding - ExampleTuesday, October 25, 2011
  17. 17. CROWD-FUNDING SMALLCANBEBIG.ORGTuesday, October 25, 2011
  18. 18. Difference Between Crowd Sourcing & Outsourcing That a task or problem is outsourced to an undefined public rather than a specific other body.Tuesday, October 25, 2011
  19. 19. Outsourcing ExampleTuesday, October 25, 2011
  20. 20. Difference Between Crowd Sourcing & Open Source Open source production is a cooperative activity initiated and voluntarily undertaken by members of the public. Crowd sourcing the activity is initiated by a client and the work may be undertaken on an individual, as well as a group, basis.Tuesday, October 25, 2011
  21. 21. Open Source ExampleTuesday, October 25, 2011
  22. 22. Open Source ExampleTuesday, October 25, 2011
  23. 23. Collaboration working together to achieve a goalTuesday, October 25, 2011
  24. 24. Keys to CollaborationTuesday, October 25, 2011
  25. 25. Keys to Collaboration LeadershipTuesday, October 25, 2011
  26. 26. Keys to Collaboration Leadership Sacrifice for Greater GoodTuesday, October 25, 2011
  27. 27. Keys to Collaboration Leadership Sacrifice for Greater Good Openness to LearnTuesday, October 25, 2011
  28. 28. Keys to Collaboration Leadership Sacrifice for Greater Good Openness to Learn GenerosityTuesday, October 25, 2011
  29. 29. Keys to Collaboration Leadership Sacrifice for Greater Good Openness to Learn Generosity Stated & Agreed Upon ExpectationsTuesday, October 25, 2011
  30. 30. Keys to Collaboration Leadership Sacrifice for Greater Good Openness to Learn Generosity Stated & Agreed Upon Expectations Great CommunicationTuesday, October 25, 2011
  31. 31. Keys to Collaboration Leadership Sacrifice for Greater Good Openness to Learn Generosity Stated & Agreed Upon Expectations Great Communication CommitmentTuesday, October 25, 2011
  32. 32. Benefits of CollaborationTuesday, October 25, 2011
  33. 33. Benefits of Collaboration Obtain Greater ResourcesTuesday, October 25, 2011
  34. 34. Benefits of Collaboration Obtain Greater Resources RecognitionTuesday, October 25, 2011
  35. 35. Benefits of Collaboration Obtain Greater Resources Recognition RewardsTuesday, October 25, 2011
  36. 36. Benefits of Collaboration Obtain Greater Resources Recognition Rewards Reduced CostsTuesday, October 25, 2011
  37. 37. assignments Blog Series Due Next Week - 5 Parts Really spend time reviewing your blog structure and layout if you haven’t already. Online Participation - Keep it up. Come to Class Next Week with Ideas on Your Paper due Dec 1stTuesday, October 25, 2011

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