SlideShare a Scribd company logo

Product Promotion Strategy

•Download as PPT, PDF•
•
Arun Tyagi
Arun Tyagi

Product Promotion Strategy by Arun Tyagi, GM, Marketing, IndiaMART.com at IILM, 23 July 2010.

Art & PhotosBusinessNews & Politics
1 of 13
Product Promotion What. Why. How. ARUN TYAGI General Manager – Marketing IndiaMART.com IILM, Greater Noida, 23 July 2010
Why do we buy the television we watch, the cars we drive, and even the toothpaste we use? Answer is PRODUCT PROMOTION
What is Marketing? ,[object Object],[object Object],Marketing Cycle
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Product Promotion?
Communication Benefits Pain Areas/ Needs Aspirations Map That is Product Target Audience
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Your Product?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Define Your Target Audience Customer Insights • Listen • Observe • Think • Walk……like your customer
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Define Your Communication
Key Elements of Product Promotion Advertising Direct Marketing Public Relations Display Merchandising Sales Promotion
Newspapers TV Channels Social Media Online PR Sites Direct Mailers Events Out-of-home Media Internet Radio Weigh Your Options of Promotion Vehicles… I’l go wherever my target audience goes....medium is secondary
Public Relations Product Promotion Process
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study: IndiaMART.com 2008 2009 2010
[object Object],ARUN TYAGI [email_address] Twitter: twitter.com/aruntyagi77 LinkedIn: linkedin.com/in/aruntyagi77

Recommended

Product promotion-strategy
Product promotion-strategyProduct promotion-strategy
Product promotion-strategyIsrar Khan Raja
 
Marketing communications
Marketing communicationsMarketing communications
Marketing communicationsSaxbee Consultants
 
Marketing communication strategy
Marketing communication strategyMarketing communication strategy
Marketing communication strategyYodhia Antariksa
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communicationTushar Narula
 
Advertising strategy and planning
Advertising strategy and planningAdvertising strategy and planning
Advertising strategy and planningPunjab University Lahore
 
Integrated Marketing Communication Strategy
Integrated Marketing Communication StrategyIntegrated Marketing Communication Strategy
Integrated Marketing Communication StrategyHisham Salah, MBA, PMD
 
Promotion Mix
Promotion MixPromotion Mix
Promotion MixKing Julian
 
Brand positioning
Brand positioning Brand positioning
Brand positioning Er Gupta
 

Recommended

Product promotion-strategy
Product promotion-strategyProduct promotion-strategy
Product promotion-strategyIsrar Khan Raja
 
Marketing communications
Marketing communicationsMarketing communications
Marketing communicationsSaxbee Consultants
 
Marketing communication strategy
Marketing communication strategyMarketing communication strategy
Marketing communication strategyYodhia Antariksa
 
integrated marketing communication
integrated marketing communicationintegrated marketing communication
integrated marketing communicationTushar Narula
 
Advertising strategy and planning
Advertising strategy and planningAdvertising strategy and planning
Advertising strategy and planningPunjab University Lahore
 
Integrated Marketing Communication Strategy
Integrated Marketing Communication StrategyIntegrated Marketing Communication Strategy
Integrated Marketing Communication StrategyHisham Salah, MBA, PMD
 
Promotion Mix
Promotion MixPromotion Mix
Promotion MixKing Julian
 
Brand positioning
Brand positioning Brand positioning
Brand positioning Er Gupta
 
Promotional strategy
Promotional strategyPromotional strategy
Promotional strategyShivam Gupta
 
Sales Promotion in Marketing
Sales Promotion in MarketingSales Promotion in Marketing
Sales Promotion in MarketingAnubha Rastogi
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationPerkha Khan
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategyPrashant Mehta
 
Difference between Marketing & Selling
Difference between Marketing & SellingDifference between Marketing & Selling
Difference between Marketing & SellingIUBAT- International University of Business Agriculture and Technology.
 
Major Differences Between Advertising & Marketing
Major Differences Between Advertising & Marketing Major Differences Between Advertising & Marketing
Major Differences Between Advertising & Marketing MUDASSAR AFZAL
 
Distribution strategy ppt
Distribution strategy pptDistribution strategy ppt
Distribution strategy pptShirley Poliquit
 
Advertising, sales promotion
Advertising, sales promotionAdvertising, sales promotion
Advertising, sales promotionmailforyuva
 
Advertising appeals
Advertising appealsAdvertising appeals
Advertising appealsNijaz N
 
Retail Marketing Advertising
Retail Marketing AdvertisingRetail Marketing Advertising
Retail Marketing AdvertisingGopal Gowda
 
Concept of Advertising
Concept of AdvertisingConcept of Advertising
Concept of AdvertisingSunil Chichra
 
Advertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formatsAdvertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formatsNijaz N
 
Product positioning ppt
Product positioning pptProduct positioning ppt
Product positioning pptAsraful Islam Rayhan
 
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising StrategyHow to Develop Creative Advertising Strategy
How to Develop Creative Advertising StrategyJul Ahn
 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectivenessAshu Chopra
 
Distribution strategy
Distribution strategyDistribution strategy
Distribution strategymidhun chandran
 
Salesmanship
SalesmanshipSalesmanship
Salesmanshipshoma chatterjee
 
Media buying
Media buyingMedia buying
Media buyingNayana EU
 
Marketing - Pricing
Marketing - PricingMarketing - Pricing
Marketing - Pricingtutor2u
 
Sales promotion ppt
Sales promotion pptSales promotion ppt
Sales promotion pptSourav Karmakar
 
CHAPTER9.ppt
CHAPTER9.pptCHAPTER9.ppt
CHAPTER9.pptrakeshahire12
 
Company profille
Company profilleCompany profille
Company profillenandagopal1970
 

More Related Content

What's hot

Promotional strategy
Promotional strategyPromotional strategy
Promotional strategyShivam Gupta
 
Sales Promotion in Marketing
Sales Promotion in MarketingSales Promotion in Marketing
Sales Promotion in MarketingAnubha Rastogi
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationPerkha Khan
 
Major Differences Between Advertising & Marketing
Major Differences Between Advertising & Marketing Major Differences Between Advertising & Marketing
Major Differences Between Advertising & Marketing MUDASSAR AFZAL
 
Advertising, sales promotion
Advertising, sales promotionAdvertising, sales promotion
Advertising, sales promotionmailforyuva
 
Advertising appeals
Advertising appealsAdvertising appeals
Advertising appealsNijaz N
 
Retail Marketing Advertising
Retail Marketing AdvertisingRetail Marketing Advertising
Retail Marketing AdvertisingGopal Gowda
 
Concept of Advertising
Concept of AdvertisingConcept of Advertising
Concept of AdvertisingSunil Chichra
 
Advertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formatsAdvertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formatsNijaz N
 
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising StrategyHow to Develop Creative Advertising Strategy
How to Develop Creative Advertising StrategyJul Ahn
 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectivenessAshu Chopra
 
Media buying
Media buyingMedia buying
Media buyingNayana EU
 
Marketing - Pricing
Marketing - PricingMarketing - Pricing
Marketing - Pricingtutor2u
 

What's hot (20)

Promotional strategy
Promotional strategyPromotional strategy
Promotional strategy
 
Sales Promotion in Marketing
Sales Promotion in MarketingSales Promotion in Marketing
Sales Promotion in Marketing
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
Marketing strategy
Marketing strategyMarketing strategy
Marketing strategy
 
Difference between Marketing & Selling
Difference between Marketing & SellingDifference between Marketing & Selling
Difference between Marketing & Selling
 
Major Differences Between Advertising & Marketing
Major Differences Between Advertising & Marketing Major Differences Between Advertising & Marketing
Major Differences Between Advertising & Marketing
 
Distribution strategy ppt
Distribution strategy pptDistribution strategy ppt
Distribution strategy ppt
 
Advertising, sales promotion
Advertising, sales promotionAdvertising, sales promotion
Advertising, sales promotion
 
Advertising appeals
Advertising appealsAdvertising appeals
Advertising appeals
 
Retail Marketing Advertising
Retail Marketing AdvertisingRetail Marketing Advertising
Retail Marketing Advertising
 
Concept of Advertising
Concept of AdvertisingConcept of Advertising
Concept of Advertising
 
Advertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formatsAdvertisement Creative strategy & creative tactics & formats
Advertisement Creative strategy & creative tactics & formats
 
Product positioning ppt
Product positioning pptProduct positioning ppt
Product positioning ppt
 
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising StrategyHow to Develop Creative Advertising Strategy
How to Develop Creative Advertising Strategy
 
Advertising effectiveness
Advertising effectivenessAdvertising effectiveness
Advertising effectiveness
 
Distribution strategy
Distribution strategyDistribution strategy
Distribution strategy
 
Salesmanship
SalesmanshipSalesmanship
Salesmanship
 
Media buying
Media buyingMedia buying
Media buying
 
Marketing - Pricing
Marketing - PricingMarketing - Pricing
Marketing - Pricing
 
Sales promotion ppt
Sales promotion pptSales promotion ppt
Sales promotion ppt
 

Similar to Product Promotion Strategy

Marketing Outsourcing a Unique Concept
Marketing Outsourcing a Unique Concept Marketing Outsourcing a Unique Concept
Marketing Outsourcing a Unique Concept Sorav Jain
 
Go to Market 101
Go to Market 101Go to Market 101
Go to Market 101vinodharith
 
Go to Market 101.ppt
Go to Market 101.pptGo to Market 101.ppt
Go to Market 101.pptArief Asmara
 
Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...Elizabeth Marsten
 
Ccsdbyhday1santodms
Ccsdbyhday1santodmsCcsdbyhday1santodms
Ccsdbyhday1santodmsAnne Starr
 
ADVERTISING management
ADVERTISING management ADVERTISING management
ADVERTISING management Vansh157601
 
The Social Enterprise of 2014
The Social Enterprise of 2014The Social Enterprise of 2014
The Social Enterprise of 2014Digital Vidya
 
Ccsddmbysantoshday1,2,3
Ccsddmbysantoshday1,2,3Ccsddmbysantoshday1,2,3
Ccsddmbysantoshday1,2,3Anne Starr
 
Digital Marketing Courses in Pune | Training Institute | Affordable FeesBest ...
Digital Marketing Courses in Pune | Training Institute | Affordable FeesBest ...Digital Marketing Courses in Pune | Training Institute | Affordable FeesBest ...
Digital Marketing Courses in Pune | Training Institute | Affordable FeesBest ...victoriousdigital
 
Advance And Practical Digital MArketing
Advance And Practical Digital MArketingAdvance And Practical Digital MArketing
Advance And Practical Digital MArketingKirtiChandratre
 
Digital Marketing Courses With all Modules
Digital Marketing Courses With all ModulesDigital Marketing Courses With all Modules
Digital Marketing Courses With all Modulesvictoriousdigital
 
Digital marketing introduction
Digital marketing introductionDigital marketing introduction
Digital marketing introductionJesús Moreno
 
Digital marketing foundations 1.0
Digital marketing foundations 1.0Digital marketing foundations 1.0
Digital marketing foundations 1.0Husbi Ahmed
 
understanding Marketing
understanding Marketingunderstanding Marketing
understanding Marketingsachin204a
 

Similar to Product Promotion Strategy (20)

CHAPTER9.ppt
CHAPTER9.pptCHAPTER9.ppt
CHAPTER9.ppt
 
Company profille
Company profilleCompany profille
Company profille
 
Digital Marketing Basics
Digital Marketing BasicsDigital Marketing Basics
Digital Marketing Basics
 
Marketing Outsourcing a Unique Concept
Marketing Outsourcing a Unique Concept Marketing Outsourcing a Unique Concept
Marketing Outsourcing a Unique Concept
 
Go to Market 101
Go to Market 101Go to Market 101
Go to Market 101
 
Session 3 Yean Cheong
Session 3 Yean CheongSession 3 Yean Cheong
Session 3 Yean Cheong
 
Go to Market 101.ppt
Go to Market 101.pptGo to Market 101.ppt
Go to Market 101.ppt
 
all about marketing
all about marketingall about marketing
all about marketing
 
Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...
 
Ccsdbyhday1santodms
Ccsdbyhday1santodmsCcsdbyhday1santodms
Ccsdbyhday1santodms
 
ADVERTISING management
ADVERTISING management ADVERTISING management
ADVERTISING management
 
The Social Enterprise of 2014
The Social Enterprise of 2014The Social Enterprise of 2014
The Social Enterprise of 2014
 
Ccsddmbysantoshday1,2,3
Ccsddmbysantoshday1,2,3Ccsddmbysantoshday1,2,3
Ccsddmbysantoshday1,2,3
 
Digital Marketing Courses in Pune | Training Institute | Affordable FeesBest ...
Digital Marketing Courses in Pune | Training Institute | Affordable FeesBest ...Digital Marketing Courses in Pune | Training Institute | Affordable FeesBest ...
Digital Marketing Courses in Pune | Training Institute | Affordable FeesBest ...
 
Advance And Practical Digital MArketing
Advance And Practical Digital MArketingAdvance And Practical Digital MArketing
Advance And Practical Digital MArketing
 
Digital Marketing Courses With all Modules
Digital Marketing Courses With all ModulesDigital Marketing Courses With all Modules
Digital Marketing Courses With all Modules
 
Digital marketing introduction
Digital marketing introductionDigital marketing introduction
Digital marketing introduction
 
Digital marketing foundations 1.0
Digital marketing foundations 1.0Digital marketing foundations 1.0
Digital marketing foundations 1.0
 
Chapter02.ppt
Chapter02.pptChapter02.ppt
Chapter02.ppt
 
understanding Marketing
understanding Marketingunderstanding Marketing
understanding Marketing
 

More from Arun Tyagi

IndiaMART Marketing Campaigns
IndiaMART Marketing CampaignsIndiaMART Marketing Campaigns
IndiaMART Marketing CampaignsArun Tyagi
 
SMB Digital Marketing Strategy
SMB Digital Marketing StrategySMB Digital Marketing Strategy
SMB Digital Marketing StrategyArun Tyagi
 
2007 IndiaMART Product Sales Brochure
2007 IndiaMART Product Sales Brochure2007 IndiaMART Product Sales Brochure
2007 IndiaMART Product Sales BrochureArun Tyagi
 
IndiaMART Premium Products
IndiaMART Premium ProductsIndiaMART Premium Products
IndiaMART Premium ProductsArun Tyagi
 
UK SME eCommerce Adoption Survey
UK SME eCommerce Adoption SurveyUK SME eCommerce Adoption Survey
UK SME eCommerce Adoption SurveyArun Tyagi
 
IndiaMART Marketing Flip Chart
IndiaMART Marketing Flip ChartIndiaMART Marketing Flip Chart
IndiaMART Marketing Flip ChartArun Tyagi
 
2011 IndiaMART Product Sales Brochure
2011 IndiaMART Product Sales Brochure2011 IndiaMART Product Sales Brochure
2011 IndiaMART Product Sales BrochureArun Tyagi
 
2010 IndiaMART Product Sales Brochure
2010 IndiaMART Product Sales Brochure2010 IndiaMART Product Sales Brochure
2010 IndiaMART Product Sales BrochureArun Tyagi
 
India SME ICT Adoption IAMAI Survey
India SME ICT Adoption IAMAI SurveyIndia SME ICT Adoption IAMAI Survey
India SME ICT Adoption IAMAI SurveyArun Tyagi
 
MARKETING IN RECESSION
MARKETING IN RECESSIONMARKETING IN RECESSION
MARKETING IN RECESSIONArun Tyagi
 
Shining India Incredible India
Shining India Incredible IndiaShining India Incredible India
Shining India Incredible IndiaArun Tyagi
 
Leeds University Business School
Leeds University Business SchoolLeeds University Business School
Leeds University Business SchoolArun Tyagi
 

More from Arun Tyagi (12)

IndiaMART Marketing Campaigns
IndiaMART Marketing CampaignsIndiaMART Marketing Campaigns
IndiaMART Marketing Campaigns
 
SMB Digital Marketing Strategy
SMB Digital Marketing StrategySMB Digital Marketing Strategy
SMB Digital Marketing Strategy
 
2007 IndiaMART Product Sales Brochure
2007 IndiaMART Product Sales Brochure2007 IndiaMART Product Sales Brochure
2007 IndiaMART Product Sales Brochure
 
IndiaMART Premium Products
IndiaMART Premium ProductsIndiaMART Premium Products
IndiaMART Premium Products
 
UK SME eCommerce Adoption Survey
UK SME eCommerce Adoption SurveyUK SME eCommerce Adoption Survey
UK SME eCommerce Adoption Survey
 
IndiaMART Marketing Flip Chart
IndiaMART Marketing Flip ChartIndiaMART Marketing Flip Chart
IndiaMART Marketing Flip Chart
 
2011 IndiaMART Product Sales Brochure
2011 IndiaMART Product Sales Brochure2011 IndiaMART Product Sales Brochure
2011 IndiaMART Product Sales Brochure
 
2010 IndiaMART Product Sales Brochure
2010 IndiaMART Product Sales Brochure2010 IndiaMART Product Sales Brochure
2010 IndiaMART Product Sales Brochure
 
India SME ICT Adoption IAMAI Survey
India SME ICT Adoption IAMAI SurveyIndia SME ICT Adoption IAMAI Survey
India SME ICT Adoption IAMAI Survey
 
MARKETING IN RECESSION
MARKETING IN RECESSIONMARKETING IN RECESSION
MARKETING IN RECESSION
 
Shining India Incredible India
Shining India Incredible IndiaShining India Incredible India
Shining India Incredible India
 
Leeds University Business School
Leeds University Business SchoolLeeds University Business School
Leeds University Business School
 

Recently uploaded

Young⚡Call Girls in Lajpat Nagar Delhi >༒9667401043 Escort Service
Young⚡Call Girls in Lajpat Nagar Delhi >༒9667401043 Escort ServiceYoung⚡Call Girls in Lajpat Nagar Delhi >༒9667401043 Escort Service
Young⚡Call Girls in Lajpat Nagar Delhi >༒9667401043 Escort Servicesonnydelhi1992
 
Lucknow 💋 Call Girls in Lucknow | Service-oriented sexy call girls 8923113531...
Lucknow 💋 Call Girls in Lucknow | Service-oriented sexy call girls 8923113531...Lucknow 💋 Call Girls in Lucknow | Service-oriented sexy call girls 8923113531...
Lucknow 💋 Call Girls in Lucknow | Service-oriented sexy call girls 8923113531...anilsa9823
 
Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...
Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...
Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...akbard9823
 
Hazratganj / Call Girl in Lucknow - Phone 🫗 8923113531 ☛ Escorts Service at 6...
Hazratganj / Call Girl in Lucknow - Phone 🫗 8923113531 ☛ Escorts Service at 6...Hazratganj / Call Girl in Lucknow - Phone 🫗 8923113531 ☛ Escorts Service at 6...
Hazratganj / Call Girl in Lucknow - Phone 🫗 8923113531 ☛ Escorts Service at 6...akbard9823
 
Lucknow 💋 Call Girl in Lucknow Phone No 8923113531 Elite Escort Service Avail...
Lucknow 💋 Call Girl in Lucknow Phone No 8923113531 Elite Escort Service Avail...Lucknow 💋 Call Girl in Lucknow Phone No 8923113531 Elite Escort Service Avail...
Lucknow 💋 Call Girl in Lucknow Phone No 8923113531 Elite Escort Service Avail...anilsa9823
 
Jeremy Casson - An Architectural and Historical Journey Around Europe
Jeremy Casson - An Architectural and Historical Journey Around EuropeJeremy Casson - An Architectural and Historical Journey Around Europe
Jeremy Casson - An Architectural and Historical Journey Around EuropeJeremy Casson
 
Bridge Fight Board by Daniel Johnson dtjohnsonart.com
Bridge Fight Board by Daniel Johnson dtjohnsonart.comBridge Fight Board by Daniel Johnson dtjohnsonart.com
Bridge Fight Board by Daniel Johnson dtjohnsonart.comthephillipta
 
Admirable # 00971529501107 # Call Girls at dubai by Dubai Call Girl
Admirable # 00971529501107 # Call Girls at dubai by Dubai Call GirlAdmirable # 00971529501107 # Call Girls at dubai by Dubai Call Girl
Admirable # 00971529501107 # Call Girls at dubai by Dubai Call Girlhome
 
AaliyahBell_themist_v01.pdf .
AaliyahBell_themist_v01.pdf .AaliyahBell_themist_v01.pdf .
AaliyahBell_themist_v01.pdf .AaliyahB2
 
Amelia's Dad's Father of the Bride Speech
Amelia's Dad's Father of the Bride SpeechAmelia's Dad's Father of the Bride Speech
Amelia's Dad's Father of the Bride Speechdavidbearn1
 
Editorial sephora annual report design project
Editorial sephora annual report design projectEditorial sephora annual report design project
Editorial sephora annual report design projecttbatkhuu1
 
Best Call girls in Lucknow - 9548086042 - with hotel room
Best Call girls in Lucknow - 9548086042 - with hotel roomBest Call girls in Lucknow - 9548086042 - with hotel room
Best Call girls in Lucknow - 9548086042 - with hotel roomdiscovermytutordmt
 
Alex and Chloe by Daniel Johnson Storyboard
Alex and Chloe by Daniel Johnson StoryboardAlex and Chloe by Daniel Johnson Storyboard
Alex and Chloe by Daniel Johnson Storyboardthephillipta
 
Young⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort Service
Young⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort ServiceYoung⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort Service
Young⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort Servicesonnydelhi1992
 
Lucknow 💋 Russian Call Girls Lucknow | Whatsapp No 8923113531 VIP Escorts Ser...
Lucknow 💋 Russian Call Girls Lucknow | Whatsapp No 8923113531 VIP Escorts Ser...Lucknow 💋 Russian Call Girls Lucknow | Whatsapp No 8923113531 VIP Escorts Ser...
Lucknow 💋 Russian Call Girls Lucknow | Whatsapp No 8923113531 VIP Escorts Ser...anilsa9823
 
Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...
Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...
Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...akbard9823
 
Lucknow 💋 Virgin Call Girls Lucknow | Book 8923113531 Extreme Naughty Call Gi...
Lucknow 💋 Virgin Call Girls Lucknow | Book 8923113531 Extreme Naughty Call Gi...Lucknow 💋 Virgin Call Girls Lucknow | Book 8923113531 Extreme Naughty Call Gi...
Lucknow 💋 Virgin Call Girls Lucknow | Book 8923113531 Extreme Naughty Call Gi...anilsa9823
 
Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...
Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...
Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...Jeremy Casson
 
FULL NIGHT — 9999894380 Call Girls In Saket | Delhi
FULL NIGHT — 9999894380 Call Girls In Saket | DelhiFULL NIGHT — 9999894380 Call Girls In Saket | Delhi
FULL NIGHT — 9999894380 Call Girls In Saket | DelhiSaketCallGirlsCallUs
 

Recently uploaded (20)

Young⚡Call Girls in Lajpat Nagar Delhi >༒9667401043 Escort Service
Young⚡Call Girls in Lajpat Nagar Delhi >༒9667401043 Escort ServiceYoung⚡Call Girls in Lajpat Nagar Delhi >༒9667401043 Escort Service
Young⚡Call Girls in Lajpat Nagar Delhi >༒9667401043 Escort Service
 
Lucknow 💋 Call Girls in Lucknow | Service-oriented sexy call girls 8923113531...
Lucknow 💋 Call Girls in Lucknow | Service-oriented sexy call girls 8923113531...Lucknow 💋 Call Girls in Lucknow | Service-oriented sexy call girls 8923113531...
Lucknow 💋 Call Girls in Lucknow | Service-oriented sexy call girls 8923113531...
 
Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...
Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...
Aminabad @ Book Call Girls in Lucknow - 450+ Call Girl Cash Payment 🍵 8923113...
 
Hazratganj / Call Girl in Lucknow - Phone 🫗 8923113531 ☛ Escorts Service at 6...
Hazratganj / Call Girl in Lucknow - Phone 🫗 8923113531 ☛ Escorts Service at 6...Hazratganj / Call Girl in Lucknow - Phone 🫗 8923113531 ☛ Escorts Service at 6...
Hazratganj / Call Girl in Lucknow - Phone 🫗 8923113531 ☛ Escorts Service at 6...
 
Lucknow 💋 Call Girl in Lucknow Phone No 8923113531 Elite Escort Service Avail...
Lucknow 💋 Call Girl in Lucknow Phone No 8923113531 Elite Escort Service Avail...Lucknow 💋 Call Girl in Lucknow Phone No 8923113531 Elite Escort Service Avail...
Lucknow 💋 Call Girl in Lucknow Phone No 8923113531 Elite Escort Service Avail...
 
Jeremy Casson - An Architectural and Historical Journey Around Europe
Jeremy Casson - An Architectural and Historical Journey Around EuropeJeremy Casson - An Architectural and Historical Journey Around Europe
Jeremy Casson - An Architectural and Historical Journey Around Europe
 
Bridge Fight Board by Daniel Johnson dtjohnsonart.com
Bridge Fight Board by Daniel Johnson dtjohnsonart.comBridge Fight Board by Daniel Johnson dtjohnsonart.com
Bridge Fight Board by Daniel Johnson dtjohnsonart.com
 
Admirable # 00971529501107 # Call Girls at dubai by Dubai Call Girl
Admirable # 00971529501107 # Call Girls at dubai by Dubai Call GirlAdmirable # 00971529501107 # Call Girls at dubai by Dubai Call Girl
Admirable # 00971529501107 # Call Girls at dubai by Dubai Call Girl
 
AaliyahBell_themist_v01.pdf .
AaliyahBell_themist_v01.pdf .AaliyahBell_themist_v01.pdf .
AaliyahBell_themist_v01.pdf .
 
Amelia's Dad's Father of the Bride Speech
Amelia's Dad's Father of the Bride SpeechAmelia's Dad's Father of the Bride Speech
Amelia's Dad's Father of the Bride Speech
 
Editorial sephora annual report design project
Editorial sephora annual report design projectEditorial sephora annual report design project
Editorial sephora annual report design project
 
Best Call girls in Lucknow - 9548086042 - with hotel room
Best Call girls in Lucknow - 9548086042 - with hotel roomBest Call girls in Lucknow - 9548086042 - with hotel room
Best Call girls in Lucknow - 9548086042 - with hotel room
 
(NEHA) Call Girls Mumbai Call Now 8250077686 Mumbai Escorts 24x7
(NEHA) Call Girls Mumbai Call Now 8250077686 Mumbai Escorts 24x7(NEHA) Call Girls Mumbai Call Now 8250077686 Mumbai Escorts 24x7
(NEHA) Call Girls Mumbai Call Now 8250077686 Mumbai Escorts 24x7
 
Alex and Chloe by Daniel Johnson Storyboard
Alex and Chloe by Daniel Johnson StoryboardAlex and Chloe by Daniel Johnson Storyboard
Alex and Chloe by Daniel Johnson Storyboard
 
Young⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort Service
Young⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort ServiceYoung⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort Service
Young⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort Service
 
Lucknow 💋 Russian Call Girls Lucknow | Whatsapp No 8923113531 VIP Escorts Ser...
Lucknow 💋 Russian Call Girls Lucknow | Whatsapp No 8923113531 VIP Escorts Ser...Lucknow 💋 Russian Call Girls Lucknow | Whatsapp No 8923113531 VIP Escorts Ser...
Lucknow 💋 Russian Call Girls Lucknow | Whatsapp No 8923113531 VIP Escorts Ser...
 
Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...
Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...
Indira Nagar Lucknow #Call Girls Lucknow ₹7.5k Pick Up & Drop With Cash Payme...
 
Lucknow 💋 Virgin Call Girls Lucknow | Book 8923113531 Extreme Naughty Call Gi...
Lucknow 💋 Virgin Call Girls Lucknow | Book 8923113531 Extreme Naughty Call Gi...Lucknow 💋 Virgin Call Girls Lucknow | Book 8923113531 Extreme Naughty Call Gi...
Lucknow 💋 Virgin Call Girls Lucknow | Book 8923113531 Extreme Naughty Call Gi...
 
Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...
Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...
Jeremy Casson - How Painstaking Restoration Has Revealed the Beauty of an Imp...
 
FULL NIGHT — 9999894380 Call Girls In Saket | Delhi
FULL NIGHT — 9999894380 Call Girls In Saket | DelhiFULL NIGHT — 9999894380 Call Girls In Saket | Delhi
FULL NIGHT — 9999894380 Call Girls In Saket | Delhi
 

Product Promotion Strategy

  • 1. Product Promotion What. Why. How. ARUN TYAGI General Manager – Marketing IndiaMART.com IILM, Greater Noida, 23 July 2010
  • 2. Why do we buy the television we watch, the cars we drive, and even the toothpaste we use? Answer is PRODUCT PROMOTION
  • 3.
  • 4.
  • 5. Communication Benefits Pain Areas/ Needs Aspirations Map That is Product Target Audience
  • 6.
  • 7.
  • 8.
  • 9. Key Elements of Product Promotion Advertising Direct Marketing Public Relations Display Merchandising Sales Promotion
  • 10. Newspapers TV Channels Social Media Online PR Sites Direct Mailers Events Out-of-home Media Internet Radio Weigh Your Options of Promotion Vehicles… I’l go wherever my target audience goes....medium is secondary
  • 11. Public Relations Product Promotion Process
  • 12.
  • 13.