Social Media Marketing

Image Title Here Title: The 5C’s of Social Media Marketing Date: 25th November 2008

Introduction The 5C’s

When marketing on Social Media, it is
important to consider the 5C’s
These are –
Consumers – Target Market
Concepts – Your ideas & creative hook
Content – What you show them & where
Connections – Connect with your audience
Conversation – Start & maintain a dialogue
Introduction

Identify your target consumer & create concepts for engaging interactive digital content. Then nurture consumer-brand connections & manage ongoing conversations & relationships.

Research the target market(s) to
identify where to find them online &
offline
Look at connectors, opinion leaders &
online communities
Unearth insights based on your
knowledge of their behaviour &
attitudes
1. Consumers

Come up with concepts that engage
consumers online & offline
What will excite this audience & make
Them interested ?
Evaluate your ideas with friends,
colleagues & customers before deciding
on the best strategy
2 . Concepts

You concepts can lead to engaging content
ideas for characters, web video, games
& events
Try to create original, engaging &
entertaining social creative which is -
Portable (run s online on blogs & social
networks)
Shareable ( consumers can use it and pass on)
3. Content

Connect with –
- Current web site visitors & prospects
- Registered consumers on a database
- Key Online Opinion Leaders (Bloggers)
- Social Networkers incl. Bebo & Facebook
- Relevant communities
- Mobile Internet users
- Event Goers
4 . Connections

Use an email database to extend
dialogue
E mploy a Community Manager to
manage this new digital dialogue
Update content via B logs , Email &
cocial networks
5 . Conversations

A closer look at what we do… Case Studies

The Brief Acquire registrations for the Toyota database using the Toyota sponsorship of Munster Rugby. The campaign timing was the occasion of the match v New Zealand. Our Response Developed a competition Member Get Member mechanic and a HTML email was sent out to a total of 25,000 recipients We created new spaces for the Toyota Munster Rugby sponsorship @ www .toyotarugby.tv plus Bebo, Facebook & YouTube An experiential campaign was designed to drive awareness of the competition and create video content at the games in Thomond Park Toyota Munster Rugby

www.lynxcontactzone.ie

The Brief Create a digital strategy for Toyota’s future advertising and leverage existing sponsorship properties Our Response Created a space on www.toyota.ie for GAA Football initially featuring a series of 8 ‘mock’ webisodes called MeetMike (see www.meetmike.ie) Shown over 18 weeks with traffic driven by online video ads Maintained dialogue with over 10,000 consumers through online blog Toyota ‘Meet Mike’

Introduction Please contact Conor Lynch for more Information: E: conor .lynch @eightytwenty.ie M: +353 8 6 811 8833 Web - www.eightytwenty.ie Blog - www.advertisingforthedigitalage.com

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Social Media Marketing

by artscouncilofireland on Nov 27, 2008

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Social Media Marketing — Presentation Transcript