3. WHAT IS PRODUCT
• Any thing offered by the company to satisfy
customer needs,
• It can be Tangible or Intangible
INTANGIBLE PRODUCTS
• Services
• Ideas
• Experience
4. TOPIC: Comparison between TCS & DHL
SELECTED COMPANIES
LOGISTICS IN PAKISTAN
TCS VS. DHL
5. TCS:
• TCS Stands for TRANZUM COURIER
SERVICE
• Founded in 1983 in Pakistan
• Headquarter is in Karachi
6. DHL:
o Founded in San Francisco
o By 3 budding entrepreneurs:
• Adrian Dalsey
D= Dalsey
• Larry Hillblom
• Robert Lynn H= Hillblom
L= Lynn
8. COMPARISON B/W TCS & DHL
TCS
o INTERNATIONAL EXPRESS SERVICES
o DOMESTIC EXPRESS SERVICES
DHL
o INTERNATIONAL EXPRESS SERVICES
9. MARKET SHARE OF TCS, DHL AND
OTHERS IN PAKISTAN
MARKET SHARE
16%
TCS 45%
• TCS 45%
45% DHL 39%
• DHL 39%
OTHERS 16%
• Others 16%
39%
10. HOW TCS IS THE MARKET LEADER IN
PAKISTAN?
Quality
TCS Employees
Dynamic Environment
TCS Special Offers
o Students Express
o TCS Cargo Centre
o TCS Connect Magazine
o Management of Ethics
11. SOCIAL RESPONSIBILITY
• Free Services to welfare societies and
NGO’s
• Education Development sector
• Governmental organizations
• Flood Relief Activity
13. TCS AWARDS
• Brands of the Year Award IN 2007 & 2008
• Brands Icon Award IN 2008
• TCS has attained ISO 9001:2000 certification
• Super Brands Pakistan Award in 2007 – 2008
• And many more
15. RECOMMENDATIONS
o New Policies or Alteration in
Polices
o Reduction in prices
o Investment to increase Market
Share
o Participation in meeting Social
Responsibility