This document contains the resume of Aroop Ghosh. It outlines his professional experience including roles as Internal Consultant for Cipla Limited, Vice President of Marketing for C MARC India P Ltd, and Vice President of Sales and Marketing for ALKEM LABORATORIES LTD. It also lists his functional strengths such as experience in pharmaceutical management, performance excellence, training, and managing sales. Personal details are provided at the end including his age, education, and family.

1. Aroop Ghosh
Flat – 4A, Merlin Temple Tower. 115/1, Hazra Road
Kolkata – 700026
E – Mail: aroop@proxlence.com
Web site: www.proxlence.com
Hand Phone: +91 9830012071
Land Phone: +91 33 24555533
TeleFax: +91 33 24549280
OBJECTIVE
HEADING PHARMACEUTICAL ORGANIZATION WITH TOTAL RESPONSIBILITY FOR
GROWTH IN BOTH TOP LINE, BOTTOM LINE & BUILDING HUMAN CAPITAL IN THE
ORGANIZATION.
BRIEF HISTORY OF TIME
Full Time Internal Consultant in Strategic Marketing & Training – Cipla Limited –
6 Years - July 2003 – January 2009
Job Description:

2.  Formulating new strategies for new & existing products – both ethical
prescription products and OTC
 Leading, training, guiding large brand management team of over 60
qualified and competent team
 Training National / Zonal Sales Managers & Training Managers
 Launching new products – both ethical prescription products and OTX brands
 Market research activities – full team of 8 executive and managers
 Conceptualize and shaping market development activities
 Identify market opportunities – at parallel players market and also in the conceptual
niche market - both ethical prescription products and OTC
 Monitoring the implementation of various strategies through widely spread WAN
team of executives - both ethical prescription products and OTC
 Sales analysis & forecasting - both ethical prescription products and OTC
 Giving Marketing inputs during training programme - both ethical prescription
products and OTC
 Handling Sales Promotion Meetings (SPM) - both ethical prescription products
and OTC
 Training of all engaged in sales & marketing - both ethical prescription products
and OTC
 Institutionalized laptop computer for all in field sales with total training for
soft copy based marketing prokotion
 On an average 8-10 Progress review meeting over video conferencing
every month
RESULTS SECURED THROUGH CONTINUOUS ASCENT IN PROGRESS:
 MS grew from 3.89% to 5.3%
 Rank moved from 3rd to 1st – continuing for nearly 6 years now
 Many brands in the top league – newly launched brands too
 Brand Names – successfully christening & strategizing done for over 50 brands
 Trained a team of 30 NSM, 150 RM, 400 DM & 100 Brand Managers
ROLES PLAYED AND RESPONSIBILITY DISCHARGED:
 Heading Comprehensive Brand Management Discipline
 Corporate Communication
 Brand Building & Communication Strategy
 Training – Brand Managers, Sales Managers & Training Managers
 Communication – Basics, NLP & Allied Sciences
 Building Business to MEGA level from Zero
 Analyzing internal sales of more than 18 business divisions – securing strategic
direction

3. Vice President – Marketing - C MARC India P Ltd. 1 Year - Unique Rx Market
Research – August 2002 – July 2003
 Service categorization/ segmentation
 Leading a team of qualifies analyst, field executives
 Building Business through Pharma companies
 Doubling business in 9 months from INR 15 Cr to 32 Cr.
 Expanding research consultancy horizon
 Training Brand managers / top Pharma executives
Vice President – Sales & Marketing – ALKEM LABORATORIES LTD, MUMBAI -
June 2001 – August 2002
 Daunting Task in 180 days – CONCEPTUALIZATION TO SUCCESSFULLY LAUNCHING
OF 8 NEW BRANDS WITH OVER 100 PEOPLE TRAINED IN JUST 180 DAYS
 Made 2 brand leaders in less than a year’s time competing with both national and
multi-national giants
Other pages from the history:
 GM – Sales & Marketing – INTAS Pharmaceuticals Limited – Ahmedabad – T.O. Rs.
16 Cr. to 38 Cr. in 2 yrs
 Resident Director – CIS Countries, EEC, - NATCO Pharma, Hyderabad
 Exposure to markets like Vietnam, Srilanka, Bangladesh
 Head – Sales & Marketing – NATCO Pharma Limited – Domestic Market, Hyderabad
& Overseas Markets of CIS countries
 GM – Marketing – C MARC India (Pvt) Ltd
 Head – Sales, Marketing & Training – Klar Sehen (P) Limited, Kolkata
 GPM & National Training Manager – SOL Phrama Ltd – Hyderabad
 Regional Manager - East - SOL Phrama Ltd – Hyderabad
 PSR, AM & RSM – Unique Pharma – JBCPL
 Grass root front liner – 4 years

4. FUNCTIONAL STRENGTHS:
 Pharmaceutical Management Professional – Marketing, Marketing Finance,
Production, Sales, Training, General Admin, HRD
 Performance Excellence Generator
 Trainer by passion bound by responsibility
 Manager by practice with focus on results
FEW RELEVANT HIGHTLIGHTS:
 Trained over 5000 people in sales, marketing & training
 Over 1000 first line managers
 Over 3000 field sales executives
 Over 300 2nd / 3rd line Managers & 70 National Sales Mangers
 Over 150 Brand Managers
 Over 50 Training Managers
Recent Achievements:
 Designed and delivered over 25 modules of customized training modules
 Gave seminars to medical fraternity on building/ improving doctor patient
relationship, improving their practice
 Communication workshop for practicing medical fraternity & paramedical forces
Personal Details:
Age & Date of Birth: 52 Yrs – 12th April 1958
Education: Graduate in Commerce
Family: wife & one son – Wife is a Medical Doctor engaged in teaching in medical college;
son is studying M. Sc. In marine science
Other activities: Writing, Poetry, Editing Webzine, Painting & Long Distance Automobiles
For more details: Please browse www.proxlence.com
Thanks!