Dingman Center for Entrepreneurship Smith School of Business University of Maryland PresenTense Jerusalem, Israel 6/16/2008

Dingman Center Tools: Venture Creation Process Ideation Iteration Assessment Implementation

Dingman Center Tools: ASSESSMENT Market Size Impact Areas Window of Opportunity Growth Rate Is the trend significant?

Market Size

Impact Areas

Window of Opportunity

Growth Rate

Dingman Center Tools : ASSESSMENT Who is the customer? Revenue Stream Customer Value/Satisfaction Catalyst Capital Requirements ROI Barriers to Entry Switching Costs Sweat Factor Is the business model fundamentally sound?

Who is the customer?

Revenue Stream

Customer Value/Satisfaction

Catalyst

Capital Requirements

ROI

Barriers to Entry

Switching Costs

Sweat Factor

Catalyst How do customers make a decision? How do you reach customers? What creates purchase decisions?

What Drives Value? What are your key assets? People Plants Process IP Are they being invested in? How often How much What are the returns?

What are your key assets?

People

Plants

Process

IP

Are they being invested in?

How often

How much

What are the returns?

Find a Business Model that works (Assessment)

Five Questions Problem Addressable Market Your Solution Management Team Worthwhile Dingman Center Tools : ASSESSMENT

Five Questions

Problem

Addressable Market

Your Solution

Management Team

Worthwhile

Identify Key Problem What Problem are you trying to solve? Where does the money flow? Who has the pain?

What Problem are you trying to solve?

Where does the money flow?

Who has the pain?

Market Challenges Creating new markets  liquidity challenges Protection of IP Finding good talent  Retaining Talent Understanding market regulations Moving fast enough

Creating new markets  liquidity challenges

Protection of IP

Finding good talent  Retaining Talent

Understanding market regulations

Moving fast enough

Create a prototype Look for market validation Learn how to make a $$$ Your Solution

Create a prototype

Look for market validation

Learn how to make a $$$

Strong Management Information that you know Information that you don’t know Information that you don’t know that you don’t know !

Information that you know

Information that you don’t know

Information that you don’t know that you don’t know !

Friends and Family Angels Strategic Investors Financial Investors Government Funds Is it Worth it? Early Stage Clear Value When Available

Friends and Family

Angels

Strategic Investors

Financial Investors

Government Funds

Improve the Model: (ITERATION)

Ask the right questions Learn from your mistakes Think BIG IDEAS! Dingman Center Tools : ITERATION

Ask the right questions

Learn from your mistakes

Think BIG IDEAS!

Guidelines for Success Invest in what works Find Sources of Capital Fail Fast

Invest in what works

Find Sources of Capital

Fail Fast

Questions? Asher Epstein [email_address] (301) 405-9510 www.rhsmith.umd.edu/dingman

Asher Epstein

[email_address]

(301) 405-9510

www.rhsmith.umd.edu/dingman