Apple Ipod Shuffle 1 GB ESP
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Apple Ipod Shuffle 1 GB ESP



ESP presents an eavesdrop dipstick on the Apple ipod shuffle 1 GB

ESP presents an eavesdrop dipstick on the Apple ipod shuffle 1 GB



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  • ESP.ED001#1: Welcome to this slidecast by ESP. This particular dipstick is about the Apple ipod shuffle1GB and its competitors.

Apple Ipod Shuffle 1 GB ESP Presentation Transcript

  • 1. EAVESDROP DIPSTICK #001 APPLE IPOD SHUFFLE 1GB 1GB ESP eavesdrop.silhouette.perspective ESP.ED001 + -
  • 2. Eavesdropping on conversations about the Apple ipod shuffle 1GB To understand customer expectation mismatches in the music player space Challenge
    • Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including
      • Building Domain knowledge dependent lexicons
      • Analysis with Proprietary tools for classification of pain points
    • Analysis included competitive analysis
      • (feature wise comparison of products against competitors’)
    • Competitive analysis revealed that software to upload onto the player was a major problem area
    • Earphone fit was a pain point for the Apple ipod shuffle 1GB as compared to other Music Players
    Take Aways SAMPLE EAVESDROP REPORT Ear buds Uncomfortable Poor/ Do not like Needs Improvement Do not fit in Ears Prefer other Ear phones (Sennheisser, Bang & Olufsen) Apple > iPod > Shuffle 1GB > Ear Phones ESP.ED001 ESP.ED002
  • 3. Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED001 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE
  • 4. Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with customers. United States +1 201 633 8728 Rest of the Globe +65 6443 1926 India +91 22 6704 2444 Kaleidoscope SOCIAL MEDIA ESP ESP.ED001 TM ESP