1. APP PROMOTION SUMMIT 2014

2. App Promotion Summit (London 2014) 2
MARKETING BALANCE
PRODUCT MARKETING

3. App Promotion Summit (London 2014) 3
MARKETING BALANCE
PRODUCT MARKETING

4. App Promotion Summit (London 2014) 4
MARKETING BALANCE
PRODUCT MARKETING
Monetisation Right Acquisition Right

5. App Promotion Summit (London 2014) 5
MONETISATION
ACQUISITION
Test Refine
Test Refine

6. App Promotion Summit (London 2014) 6
MONETISATION ACQUISITION SUCCESS
SUCCESS FORMULA

7. App Promotion Summit (London 2014) 7
FUNDING
INDIE VC BACKED PUBLISHER

8. App Promotion Summit (London 2014) 8
TIMING
Launch 30 Days 60 Days $
Funding Gap
PAYMENT FROM
APPSTORE

9. App Promotion Summit (London 2014) 9
TIMING
Launch 30 Days 60 Days
!
PAYMENT EVERY 7 DAYS$

10. App Promotion Summit (London 2014) 10
TIMING
Launch 30 Days 60 Days
!
OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY

11. App Promotion Summit (London 2014) 11
CREDIT IS BROKEN
SELF SERVICE CREDIT TERMS

12. App Promotion Summit (London 2014) 12
CASE STUDY: DIGIPILL

13. App Promotion Summit (London 2014) 13
TAKEAWAYS
Test & Develop before you begin to ramp up
Keep equity funding in the bank

14. THANK YOU