SlideShare a Scribd company logo
1 of 21
Download to read offline
Application Performance
                            Management

   -Key Strategies for Making Performance Data Actionable-


        Bojan Simic
        President and Principal Analyst, TRAC Research

© 2010 TRAC Research
Background:
        About TRAC Research             Research participants
                                         400+ respondents
        TRAC Research is B2B research
        company specializing in IT       Demographics
        performance management              31% - small
                                            39% - medium

        Community                           30% - large
        The audience for this survey
        included TRAC’s community and
        readerships of TRAC’s
        publication partners




© 2010 TRAC Research
Agenda:
       Application Performance Management – Key Trends

       Top challenges of managing application performance

       Key capabilities required

       Operational and business benefits

       Recommendations




© 2010 TRAC Research
Key trends:
         Increased complexity of application delivery infrastructures

         Increased overhead of managing application performance

         Issues with application performance impact key business goals

         Need for visibility across IT functional domains

          Emergence of new types of IT environments (cloud,

             virtualization, NoSQL, etc.)



© 2010 TRAC Research
Top challenges
                                                    Performance data is not actionable
                                                                                                  63%


      Inability to identify and resolve performance issues before end-users are impacted
                                                                                              55%


                            Inability to measure business impact of performance issues
                                                                                            44%


                                              Lack of visibility into end-user experience
                                                                                            41%




© 2010 TRAC Research
By the numbers…


        61% of organizations that improved their ability to collect
         application performance data reported no improvements in KPIs

        Organizations are losing nearly twice as much revenues due to
         issues with performance slowdowns, as compared to issues
         with availability




© 2010 TRAC Research
Key capabilities needed
        Ability to identify infrastructure elements that are causing
            delays in response times
        Monitoring application response times for each transaction

        Measuring the business impact of application performance

        Dynamic baselines for optimal application performance

        Real-time alerts when performance falls under baselines




© 2010 TRAC Research
Operational & business benefits

        Mitigate lost revenue opportunities

        Reduce number of calls to the help-desk

        Avoid disruption of business processes

        Reduce mean time to repair application performance issues

        Make better decisions about changes to the enterprise
            infrastructure

        Avoid deterioration in customer satisfaction and brand image


© 2010 TRAC Research
Recommendations:
       Identify performance issues before business users are impacted

       Deploy advanced analytics to improve usability of application

           performance data

       Reduce overhead of managing application performance

       Measure the business impact of application performance

       Take service-centric approach when evaluating IT performance


© 2010 TRAC Research
Application Aware Infrastructure
      Actionable Performance Information
“Data has to be actionable;
   otherwise it’s just trivia.”
                     Tim O’Reilly
Current Techniques
                                                   Polling
Polling
  • Miss incidents between intervals                         Polling
                                         Byte
  • Only get the data requested          Code
                                       Injection
  • Monitor only parts
    of the application

Byte Code Injection
  • Language run-time perspective
  • Infer about rest of the system

Incomplete Information
Miss Nothing

Patent Pending Technology
 • Runs in user mode
 • Within each process
 • Does not change the behavior of a running application
   in any way
Correlated With...


Application Specific Information
    • 1800 Nagios plugins with millions of users
    • Thousands of Windows Performance Counters
    • No need to write custom probes


Complete Information
Delivering Action



Alerts:
• e-Mail
• SMS


   You Will Be Made
  Aware of the Root
  Cause of the Issue.
Delivering Action




   Without Our Monitoring
Solution It Would Have Taken
  a Long TimeTo Figure Out
 the Reason Performance Degraded.
Delivering Action

Problem
 Trouble moving from physical to virtual

Action
 Showed the process that consumed memory

Results
 Very successful move to virtual     ✔
Delivering Action

Problem
         Poor performance, inhibiting growth

Action
         Configuration changes

Results
         Saved thousands of dollars    ✔
Try it for FREE today!
                                            www.AppFirst.com

                                                David@AppFirst.com
                                                      800.782.2181


Cloud Monitoring with Complete Visibility
Questions?


© 2010 TRAC Research
Thank You!                Bojan Simic
                               President & Principal Analyst
                               TRAC Research, Inc.

       Find us at:             508.734.5295
                               bojan.simic@trac-research.com
       TRAC Research
       www.trac-research.com
                               David Roth
       AppFirst                CEO
       www.appfirst.com        AppFirst

                               1.800.782.2181 X110
                               david@appfirst.com

© 2010 TRAC Research

More Related Content

What's hot

Webinar - Is your Web Application Performance Doomed?
Webinar - Is your Web Application Performance Doomed?Webinar - Is your Web Application Performance Doomed?
Webinar - Is your Web Application Performance Doomed?
Compuware APM
 
Automation in Public Sector IT Systems
Automation in Public Sector IT SystemsAutomation in Public Sector IT Systems
Automation in Public Sector IT Systems
SolarWinds
 
Solar winds appstack public sector
Solar winds appstack public sectorSolar winds appstack public sector
Solar winds appstack public sector
SolarWinds
 
Cast Application Intelligence Platform
Cast Application Intelligence PlatformCast Application Intelligence Platform
Cast Application Intelligence Platform
John Fotiadis ✔️
 

What's hot (20)

The business case for software analysis & measurement
The business case for software analysis & measurementThe business case for software analysis & measurement
The business case for software analysis & measurement
 
Australian IT Pros Survey: Network Complexity
Australian IT Pros Survey: Network ComplexityAustralian IT Pros Survey: Network Complexity
Australian IT Pros Survey: Network Complexity
 
New IT Survey: Australia
New IT Survey: AustraliaNew IT Survey: Australia
New IT Survey: Australia
 
SolarWinds Federal Cybersecurity Survey 2015
SolarWinds Federal Cybersecurity Survey 2015SolarWinds Federal Cybersecurity Survey 2015
SolarWinds Federal Cybersecurity Survey 2015
 
Mobile Testing Tools 101
Mobile Testing Tools 101Mobile Testing Tools 101
Mobile Testing Tools 101
 
Introduction to CAST HIGHLIGHT - Rapid Application Portfolio Analysis
Introduction to CAST HIGHLIGHT - Rapid Application Portfolio AnalysisIntroduction to CAST HIGHLIGHT - Rapid Application Portfolio Analysis
Introduction to CAST HIGHLIGHT - Rapid Application Portfolio Analysis
 
Future of Software Analysis & Measurement_CAST
Future of Software Analysis & Measurement_CASTFuture of Software Analysis & Measurement_CAST
Future of Software Analysis & Measurement_CAST
 
Strategically managing application usage across your software estate flexer...
Strategically managing application usage across your software estate   flexer...Strategically managing application usage across your software estate   flexer...
Strategically managing application usage across your software estate flexer...
 
Survey: Maximizing the ROI of Network Management Solutions
Survey: Maximizing the ROI of Network Management SolutionsSurvey: Maximizing the ROI of Network Management Solutions
Survey: Maximizing the ROI of Network Management Solutions
 
Webinar - Is your Web Application Performance Doomed?
Webinar - Is your Web Application Performance Doomed?Webinar - Is your Web Application Performance Doomed?
Webinar - Is your Web Application Performance Doomed?
 
Automation in Public Sector IT Systems
Automation in Public Sector IT SystemsAutomation in Public Sector IT Systems
Automation in Public Sector IT Systems
 
Designing a Mobile Device Lab - XBOSoft Webinar
Designing a Mobile Device Lab - XBOSoft WebinarDesigning a Mobile Device Lab - XBOSoft Webinar
Designing a Mobile Device Lab - XBOSoft Webinar
 
'What the top 10 Most Disruptive Technology Trends Mean for QA and Testing' b...
'What the top 10 Most Disruptive Technology Trends Mean for QA and Testing' b...'What the top 10 Most Disruptive Technology Trends Mean for QA and Testing' b...
'What the top 10 Most Disruptive Technology Trends Mean for QA and Testing' b...
 
SolarWinds Application Performance End User Survey (UK)
SolarWinds Application Performance End User Survey (UK)SolarWinds Application Performance End User Survey (UK)
SolarWinds Application Performance End User Survey (UK)
 
Solar winds appstack public sector
Solar winds appstack public sectorSolar winds appstack public sector
Solar winds appstack public sector
 
Cast Application Intelligence Platform
Cast Application Intelligence PlatformCast Application Intelligence Platform
Cast Application Intelligence Platform
 
IT Trends Report 2015: Business at the Speed of IT, Public Sector Results
IT Trends Report 2015: Business at the Speed of IT, Public Sector ResultsIT Trends Report 2015: Business at the Speed of IT, Public Sector Results
IT Trends Report 2015: Business at the Speed of IT, Public Sector Results
 
SolarWinds Application Performance End User Survey (Denmark)
SolarWinds Application Performance End User Survey (Denmark)SolarWinds Application Performance End User Survey (Denmark)
SolarWinds Application Performance End User Survey (Denmark)
 
Encontrando la Aguja en el Rendimiento de Aplicaciones
Encontrando la Aguja en el Rendimiento de AplicacionesEncontrando la Aguja en el Rendimiento de Aplicaciones
Encontrando la Aguja en el Rendimiento de Aplicaciones
 
Rapid Portfolio Analysis powered by CAST Highlight
Rapid Portfolio Analysis powered by CAST HighlightRapid Portfolio Analysis powered by CAST Highlight
Rapid Portfolio Analysis powered by CAST Highlight
 

Similar to AppFirst/TRAC Research Webinar

Why Server Virtualization Demands an End-user’s Perspective
Why Server Virtualization Demands an End-user’s PerspectiveWhy Server Virtualization Demands an End-user’s Perspective
Why Server Virtualization Demands an End-user’s Perspective
Compuware APM
 
IDC & Gomez Webinar --Best Practices: Protect Your Online Revenue Through Web...
IDC & Gomez Webinar --Best Practices: Protect Your Online Revenue Through Web...IDC & Gomez Webinar --Best Practices: Protect Your Online Revenue Through Web...
IDC & Gomez Webinar --Best Practices: Protect Your Online Revenue Through Web...
Compuware APM
 
Motorola Report: State of Mobility in Healthcare
Motorola Report: State of Mobility in HealthcareMotorola Report: State of Mobility in Healthcare
Motorola Report: State of Mobility in Healthcare
3GDR
 

Similar to AppFirst/TRAC Research Webinar (20)

Stress Testing for the Digital Economy: Are YOU Ready to Deliver High Perform...
Stress Testing for the Digital Economy: Are YOU Ready to Deliver High Perform...Stress Testing for the Digital Economy: Are YOU Ready to Deliver High Perform...
Stress Testing for the Digital Economy: Are YOU Ready to Deliver High Perform...
 
ManageEngine - Forrester Webinar: Maximize your application performance to en...
ManageEngine - Forrester Webinar: Maximize your application performance to en...ManageEngine - Forrester Webinar: Maximize your application performance to en...
ManageEngine - Forrester Webinar: Maximize your application performance to en...
 
More Test&Target – Less Time and Money
More Test&Target – Less Time and MoneyMore Test&Target – Less Time and Money
More Test&Target – Less Time and Money
 
Why Server Virtualization Demands an End-user’s Perspective
Why Server Virtualization Demands an End-user’s PerspectiveWhy Server Virtualization Demands an End-user’s Perspective
Why Server Virtualization Demands an End-user’s Perspective
 
IDC & Gomez Webinar --Best Practices: Protect Your Online Revenue Through Web...
IDC & Gomez Webinar --Best Practices: Protect Your Online Revenue Through Web...IDC & Gomez Webinar --Best Practices: Protect Your Online Revenue Through Web...
IDC & Gomez Webinar --Best Practices: Protect Your Online Revenue Through Web...
 
Optimizing DevOps Initiatives: The View from Both Sides of the DevOps Divide
Optimizing DevOps Initiatives: The View from Both Sides of the DevOps DivideOptimizing DevOps Initiatives: The View from Both Sides of the DevOps Divide
Optimizing DevOps Initiatives: The View from Both Sides of the DevOps Divide
 
Motorola Report: State of Mobility in Healthcare
Motorola Report: State of Mobility in HealthcareMotorola Report: State of Mobility in Healthcare
Motorola Report: State of Mobility in Healthcare
 
Improving Incident Response: Building a More Efficient IT Infrastructure
Improving Incident Response: Building a More Efficient IT InfrastructureImproving Incident Response: Building a More Efficient IT Infrastructure
Improving Incident Response: Building a More Efficient IT Infrastructure
 
Why Core IT Automation Matters to Your Customers
Why Core IT Automation Matters to Your Customers Why Core IT Automation Matters to Your Customers
Why Core IT Automation Matters to Your Customers
 
The Borderless Enterprise: Adapting Network Management to Mobility, Cloud, & ...
The Borderless Enterprise: Adapting Network Management to Mobility, Cloud, & ...The Borderless Enterprise: Adapting Network Management to Mobility, Cloud, & ...
The Borderless Enterprise: Adapting Network Management to Mobility, Cloud, & ...
 
AI in the Enterprise
AI in the EnterpriseAI in the Enterprise
AI in the Enterprise
 
Application-Driven Network Performance Strategies, Pulse Report by Gatepoint ...
Application-Driven Network Performance Strategies, Pulse Report by Gatepoint ...Application-Driven Network Performance Strategies, Pulse Report by Gatepoint ...
Application-Driven Network Performance Strategies, Pulse Report by Gatepoint ...
 
Why Modern Systems Require a New Approach to Observability
Why Modern Systems Require a New Approach to ObservabilityWhy Modern Systems Require a New Approach to Observability
Why Modern Systems Require a New Approach to Observability
 
Packaged vs. Custom Application Testing
Packaged vs. Custom Application TestingPackaged vs. Custom Application Testing
Packaged vs. Custom Application Testing
 
Digital Transformation and the Speed of Business
Digital Transformation and the Speed of Business Digital Transformation and the Speed of Business
Digital Transformation and the Speed of Business
 
Cloud Migration Checklist: A Better Way to Set Priorities, Assess Your Progre...
Cloud Migration Checklist: A Better Way to Set Priorities, Assess Your Progre...Cloud Migration Checklist: A Better Way to Set Priorities, Assess Your Progre...
Cloud Migration Checklist: A Better Way to Set Priorities, Assess Your Progre...
 
Telecom software testing for CSPs
Telecom software testing for CSPsTelecom software testing for CSPs
Telecom software testing for CSPs
 
Enterprise Network Automation for 2020 and Beyond
Enterprise Network Automation for 2020 and BeyondEnterprise Network Automation for 2020 and Beyond
Enterprise Network Automation for 2020 and Beyond
 
EMA Presentation: Driving Business Value with Continuous Operational Intellig...
EMA Presentation: Driving Business Value with Continuous Operational Intellig...EMA Presentation: Driving Business Value with Continuous Operational Intellig...
EMA Presentation: Driving Business Value with Continuous Operational Intellig...
 
Bug deBug Chennai 2012 Talk - Future of testing impact of mobile devices by S...
Bug deBug Chennai 2012 Talk - Future of testing impact of mobile devices by S...Bug deBug Chennai 2012 Talk - Future of testing impact of mobile devices by S...
Bug deBug Chennai 2012 Talk - Future of testing impact of mobile devices by S...
 

Recently uploaded

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Recently uploaded (20)

Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 

AppFirst/TRAC Research Webinar

  • 1. Application Performance Management -Key Strategies for Making Performance Data Actionable- Bojan Simic President and Principal Analyst, TRAC Research © 2010 TRAC Research
  • 2. Background: About TRAC Research Research participants  400+ respondents TRAC Research is B2B research company specializing in IT  Demographics performance management  31% - small  39% - medium Community  30% - large The audience for this survey included TRAC’s community and readerships of TRAC’s publication partners © 2010 TRAC Research
  • 3. Agenda:  Application Performance Management – Key Trends  Top challenges of managing application performance  Key capabilities required  Operational and business benefits  Recommendations © 2010 TRAC Research
  • 4. Key trends: Increased complexity of application delivery infrastructures Increased overhead of managing application performance Issues with application performance impact key business goals Need for visibility across IT functional domains  Emergence of new types of IT environments (cloud, virtualization, NoSQL, etc.) © 2010 TRAC Research
  • 5. Top challenges Performance data is not actionable 63% Inability to identify and resolve performance issues before end-users are impacted 55% Inability to measure business impact of performance issues 44% Lack of visibility into end-user experience 41% © 2010 TRAC Research
  • 6. By the numbers…  61% of organizations that improved their ability to collect application performance data reported no improvements in KPIs  Organizations are losing nearly twice as much revenues due to issues with performance slowdowns, as compared to issues with availability © 2010 TRAC Research
  • 7. Key capabilities needed  Ability to identify infrastructure elements that are causing delays in response times  Monitoring application response times for each transaction  Measuring the business impact of application performance  Dynamic baselines for optimal application performance  Real-time alerts when performance falls under baselines © 2010 TRAC Research
  • 8. Operational & business benefits  Mitigate lost revenue opportunities  Reduce number of calls to the help-desk  Avoid disruption of business processes  Reduce mean time to repair application performance issues  Make better decisions about changes to the enterprise infrastructure  Avoid deterioration in customer satisfaction and brand image © 2010 TRAC Research
  • 9. Recommendations:  Identify performance issues before business users are impacted  Deploy advanced analytics to improve usability of application performance data  Reduce overhead of managing application performance  Measure the business impact of application performance  Take service-centric approach when evaluating IT performance © 2010 TRAC Research
  • 10. Application Aware Infrastructure Actionable Performance Information
  • 11. “Data has to be actionable; otherwise it’s just trivia.” Tim O’Reilly
  • 12. Current Techniques Polling Polling • Miss incidents between intervals Polling Byte • Only get the data requested Code Injection • Monitor only parts of the application Byte Code Injection • Language run-time perspective • Infer about rest of the system Incomplete Information
  • 13. Miss Nothing Patent Pending Technology • Runs in user mode • Within each process • Does not change the behavior of a running application in any way
  • 14. Correlated With... Application Specific Information • 1800 Nagios plugins with millions of users • Thousands of Windows Performance Counters • No need to write custom probes Complete Information
  • 15. Delivering Action Alerts: • e-Mail • SMS You Will Be Made Aware of the Root Cause of the Issue.
  • 16. Delivering Action Without Our Monitoring Solution It Would Have Taken a Long TimeTo Figure Out the Reason Performance Degraded.
  • 17. Delivering Action Problem Trouble moving from physical to virtual Action Showed the process that consumed memory Results Very successful move to virtual ✔
  • 18. Delivering Action Problem Poor performance, inhibiting growth Action Configuration changes Results Saved thousands of dollars ✔
  • 19. Try it for FREE today! www.AppFirst.com David@AppFirst.com 800.782.2181 Cloud Monitoring with Complete Visibility
  • 21. Thank You! Bojan Simic President & Principal Analyst TRAC Research, Inc. Find us at: 508.734.5295 bojan.simic@trac-research.com TRAC Research www.trac-research.com David Roth AppFirst CEO www.appfirst.com AppFirst 1.800.782.2181 X110 david@appfirst.com © 2010 TRAC Research