Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

More Test&Target – Less Time and Money

1,449 views

Published on

Test & Target is a phenomenal marketing tool but it is notoriously difficult to deploy and use effectively. Marketing organizations are excited by its potential but then spend countless hours and consulting dollars trying to get it to work.

In this educational one-hour session, former Adobe product optimization gurus will share how Ensighten can help you get the most from your Test & Target investment.

• Simplify and reduce deployment costs – Ensighten has the technology, techniques, and deep domain expertise to make deployment a breeze
• Reduce testing costs - Run more tests at less cost with greater testing control that allows you to turn tests on and off more quickly
• Enhance functionality – Ensighten has developed and field-tested a number of templates and other techniques that make even complex tasks simple

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

More Test&Target – Less Time and Money

  1. 1. Enterprise Tag Management More Test&Target – Less Time and Money July 11, 2012
  2. 2. Overview Introductions Ensighten Overview T&T: Better with Ensighten 10 TIPS: Site Optimization with Tag Management Q&A *Feel free to ask questions in the Q&A box
  3. 3. About Ensighten Provider of the industrys leading Tag Management System Founded 2009 – 40+ F1000 customers – 13k domains, $16B in e-commerce – Headquarters in Cupertino, California (Silicon Valley) – Offices in London, UK
  4. 4. Ensighten Resources Website – www.ensighten.com Upcoming events Stratigent Workshop Series July 24, Washington DC eMetrics Marketing Optimization Summit October 1 – October 2, Washington DC ACCELERATE Boston October 24, Boston
  5. 5. Pre Event Survey Results Question 1: What is your primary job Question 2: What tools do you use to function? integrate with Test&Target? Primary Function Tools Integrated with T&T Affiliate Programs Management 10% Mulitple Other 16% Display Site Advertising Marketing Catalyst 8% 40% Technical/IT Other Internal EmailBusiness Analyst 13% Proprietary Service Products Providers 0% 20% 40% 60% 80% 100% 7% 6%
  6. 6. Pre Event Survey ResultsQuestion 3: Are you running as many tests Question 4: How long does it typically takeas you like? IT to make changes to your site? Tests Running Length of IT change 3+ Months Less than 10% a week100% 2-3 Months 27% 80% 7% 60% 40% 1-4 Months 20% 56% 0% No Yes
  7. 7. Speakers Joaquin Viramontes Senior Training Manager joaquinviramontes Derek Gilbert Product Innovation Manager & Optimization Strategist derekagilbert Chris Zakharoff E-commerce Optimization, Symantec Corporation chriszakharoff
  8. 8. Ensighten OverviewEnterprise Tag Management Solutions for Web, Mobile Apps, Flash Deploy, test, optimize and manage any 3rd-party digital marketing Javascript tag – Accelerate page load – Manage consumer data collection – Manage privacy compliance Founded 2009 – 40+ F1000 customers – 13k domains, $16B in e-commerce – Cupertino, CA • London UK
  9. 9. Ensighten Overview 1 Single line of code deployment <script src=“//privacy.ensighten.com/YourID/bootstrap.js”></script> 2 Cloud based TMS, Privacy and Mobile products for site tag audit, monitor and control 3 Global Tag Server Network for fast tag serving and blocking by site by visitorGlobal multi-cloud network. Handled 46 Billion tag requests in Q1’12 representing a 300% growth year over year. Powers $16B in ecommerce revenue across 13,0000domains for customers like Staples, Microsoft, Sony, United Airlines, American Express, Symantec .
  10. 10. Ensighten Products  Ensighten Manage – Tag management for enterprise-class websites  Ensighten Mobile – Simplify mobile app tagging  Ensighten Privacy – Monitor and enforce global privacy standards and regulations  Ensighten Flash – Complete control of flash app tagging
  11. 11. T&T: Better with Ensighten Derek Gilbert – Product Innovation Manager & Optimization Strategist
  12. 12. T&T: Better with EnsightenReduces Costs of Consulting, Training, Expertise, Tests Simplify deployment and optimization of T&T – Rely less on (and pay less for) external consulting services – Reduce need for highly trained internal technical staff Run more tests at less cost with greater testing control – Dynamically deploy mbox code – drastically decrease server calls (and $) and increase numtest volume – Easily turn tests off when enough data is gathered
  13. 13. T&T: Better with EnsightenSimplifies and Enhances Test & Target Functionality Ensighten T&T template library makes even complex tasks and conditional deployments simple Deploy T&T dynamically without causing “flicker”
  14. 14. T&T: Better with EnsightenMakes Deployment Easier, Faster Deployed in many large enterprises with complex Test & Target implementations – Experience and tools to make it simple Designed for Adobe customers – Container tag approaches lacked flexibility and scalability, – Ensighten designed for needs of the enterprise
  15. 15. Ten Tips: Site Optimization with Tag Management Chris Zakharoff – E-commerce Optimization, Symantec Corporation
  16. 16. What we are solving for 100’s of tests running simultaneously Dozens of web sites Volume 50+ marketing stakeholders Dozens of vendors & tools Complexity
  17. 17. Tip #1: Execute at web speed PeopleProcess Tech
  18. 18. Tip #2: Right tool for the right job
  19. 19. Tip #3: Organize your data Mozilla/5.0 (Macintosh; Intel Mac OS X 10_6_7) AppleWebKit/535.11 (KHTML, like Gecko) Chrome/17.0.963.83 Safari/535.11
  20. 20. Tip #4: Get integrated (first party)
  21. 21. Tip #4: Get integrated (third party)  Demographics  Firmographics  Intent  Integrate quickly and find out what works
  22. 22. Tip #5: Optimize cost  Release processes are horribly inefficient for tags  Vendor switching costs are high  Control server calls
  23. 23. Tip #6: Optimize performanceIT is a necessary partner  Performance  Caching  Asynch  Security  Controls (SOX)
  24. 24. Tip #7: Scale internallySell your work and beprepared to to meetthe demand of newinternal customers
  25. 25. Tip #8: Protect privacy  Control what data is available to 3rd parties  Control which 3rd party tags are deployed  Tag Auditing
  26. 26. Tip #9: Have a migration strategy  Start simple  Net new is easier  Solve the data layer  Prioritize tags
  27. 27. Tip #10: Get technical  Javascript is the language of the web + Digital Marketing  Control your destiny  Integrate w/ business
  28. 28. Summary #1 Execute at web speed  #6 Optimize performance #2 Right tool for the right job  #7 Scale internally #3 Organize your data  #8 Protect privacy #4 Get integrated  #9 Have a migration strategy #5 Optimize cost  #10 Get technical
  29. 29. Questions and Answers Derek Gilbert Product Innovation Manager & Optimization Strategist derekagilbert Chris Zakharoff E-commerce Optimization, Symantec Corporation chriszakharoff
  30. 30. Ensighten Resources Website – www.ensighten.com Upcoming events Stratigent Workshop Series July 24, Washington DC eMetrics Marketing Optimization Summit October 1 – October 2, Washington DC ACCELERATE Boston October 24, Boston
  31. 31. Thank you Joaquin Viramontes Email: Jaoquin.Viramontes@ensighten.com joaquinviramontes Derek Gilbert Email: Derek.Gilbert@ensighten.com derekagilbert Chris Zakharoff Email: Chris_Zakharof@symantec.com chriszakharoff

×