May 25, 2011 In 2010 Panasonic made the decision to replace their legacy enterprise search tool and switched the search for all their European websites to a Apache Solr based solution. Now their customers benefit from an incredibly fast and feature rich solution that is much more than just a search and has become a valuable sales-driving tool for Panasonic. Features like relevancy manipulation, autosuggest, contextual filtering for properties like color or product category were implemented under not the most ideal circumstances mainly that there was no access to structured data. The search was rolled out in close to 30 countries so far also putting Solr multi-lingual handling to a test.

1. SEARCHfor 30 countries - powered by Apache Solr
Daniel Pötzinger
CIO AOE media GmbH
Thursday, May 26, 2011

2. CIO
AOE media
agilist
image
retrival
TYPO3
Community
Open Source
www.imagerr.com
Thursday, May 26, 2011

3. 80
PEOPLE
6
COUNTRIES
12
YEARS
2700%
GROWTH
Open
Source
COMMUNITY
CLIENTS
Thursday, May 26, 2011

4. Panasonic Europe
30 individual localisations
Thursday, May 26, 2011

5. Panasonic Europe
30 individual localisations
Thursday, May 26, 2011

6. complex Web IT
Thursday, May 26, 2011

7. complex Web IT
CMS
Thursday, May 26, 2011

8. complex Web IT
CMS
Product Data
Thursday, May 26, 2011

9. complex Web IT
CMS
Product Data
Microsites
Thursday, May 26, 2011

10. complex Web IT
CMS
Product Data
Microsites
Thursday, May 26, 2011

11. ...the problem:
Thursday, May 26, 2011

12. ...the problem:
20 sec. for a search
Thursday, May 26, 2011

13. ...the solution:
Thursday, May 26, 2011

14. ...the solution:
search as a service
Thursday, May 26, 2011

15. DEMO
Thursday, May 26, 2011

16. the search as a service
Infrastructure
Thursday, May 26, 2011

17. the search as a service
Infrastructure
1. intelligent crawling
Thursday, May 26, 2011

18. the search as a service
Infrastructure
2. simple Integration
1. intelligent crawling
Thursday, May 26, 2011

19. the search as a service
Infrastructure
2. simple Integration
1. intelligent crawling
3. flexible search result output
Thursday, May 26, 2011

20. the search as a service
Infrastructure
2. simple Integration
1. intelligent crawling
3. flexible search result output
Thursday, May 26, 2011

21. Thursday, May 26, 2011

22. Index
scalable Solr cores
search / facetting...
Thursday, May 26, 2011

23. Index
scalable Solr cores
search / facetting...
Crawling &
Import
- intelligent Crawling
- Feedimporter
Thursday, May 26, 2011

24. Index
scalable Solr cores
search / facetting...
Administration
- Promotions
- Facets
- Manipulation
Crawling &
Import
- intelligent Crawling
- Feedimporter
Thursday, May 26, 2011

25. Index
scalable Solr cores
search / facetting...
Administration
- Promotions
- Facets
- Manipulation
Crawling &
Import
- intelligent Crawling
- Feedimporter
Search Output
& CMS
- flexible Templating
- Promotion, Suggest
- Search, Livesearch ...
Thursday, May 26, 2011

26. Crawling & Import
Thursday, May 26, 2011

27. Crawling & Import
Crawler
Documents
Thursday, May 26, 2011

28. Crawling & Import
Crawler Indexer /
Extracter
Documents Relations
Thursday, May 26, 2011

29. Crawling & Import
Thursday, May 26, 2011

30. Crawling & Import
Thursday, May 26, 2011

31. Crawling & Import
Thursday, May 26, 2011

32. Crawling & Import
1. page and product detection
Thursday, May 26, 2011

33. Crawling & Import
1. page and product detection
Thursday, May 26, 2011

34. Crawling & Import
1. page and product detection 2. page aggregation
Thursday, May 26, 2011

35. Crawling & Import
3. data extraction
1. page and product detection 2. page aggregation
Thursday, May 26, 2011

36. Crawling & Import
3. data extraction
4. color extraction
1. page and product detection 2. page aggregation
Thursday, May 26, 2011

37. Search Administration
Login to Panasonic Search UK
Thursday, May 26, 2011

38. Administration Features
Thursday, May 26, 2011

39. Administration Features
Stopword /
Synonym
Thursday, May 26, 2011

40. Administration Features
Facet-
configuration
Stopword /
Synonym
Thursday, May 26, 2011

41. Administration Features
Promotions
Facet-
configuration
Stopword /
Synonym
Thursday, May 26, 2011

42. Administration Features
Promotions
Facet-
configuration
Stopword /
Synonym
Ranking
Manipulation
Thursday, May 26, 2011

43. Administration Features
Promotions
Facet-
configuration
Stopword /
Synonym
Ranking
Manipulation
Statistics
Thursday, May 26, 2011

44. Administration Features
Promotions
Facet-
configuration
Stopword /
Synonym
Ranking
Manipulation
Statistics
Input
Control
Thursday, May 26, 2011

45. Administration Features
Promotions
Facet-
configuration
Stopword /
Synonym
Ranking
Manipulation
Statistics
Input
Control
CMS
Thursday, May 26, 2011

46. Stopwords
Thursday, May 26, 2011

47. Synonyms
Thursday, May 26, 2011

48. Facet / Filter configuration
Thursday, May 26, 2011

49. Facet / Filter configuration
Thursday, May 26, 2011

50. Facet / Filter configuration
Thursday, May 26, 2011

51. Facet / Filter configuration
Thursday, May 26, 2011

52. Promotions
Thursday, May 26, 2011

53. Promotions
Thursday, May 26, 2011

54. Promotions
You are looking for the press and news section?
Press
Thursday, May 26, 2011

55. Promotions
You are looking for the press and news section?
Press
Panasonic introduces the new
consumer 3D camcorder
HDC-SDT750 - Dynamic 3D Images
Can Now Be Recorded by Anyone
Thursday, May 26, 2011

56. Promotions
You are looking for the press and news section?
Press
Panasonic introduces the new
consumer 3D camcorder
HDC-SDT750 - Dynamic 3D Images
Can Now Be Recorded by Anyone
Thursday, May 26, 2011

57. boosting
Thursday, May 26, 2011

58. boosting
page type /
product type
Thursday, May 26, 2011

59. boosting
page type /
product type
link-rank
Thursday, May 26, 2011

60. boosting
page type /
product type
link-rank
document
boost
Thursday, May 26, 2011

61. ranking manipulation
Thursday, May 26, 2011

62. ranking manipulation
Thursday, May 26, 2011

63. ranking manipulation
boost the landingpage
Thursday, May 26, 2011

64. ranking manipulation
boost the landingpage
Thursday, May 26, 2011

65. CMS features
Thursday, May 26, 2011

66. CMS features
Thursday, May 26, 2011

67. CMS features
Thursday, May 26, 2011

68. Whats next?
Thursday, May 26, 2011

69. instant livesearch
Thursday, May 26, 2011

70. instant livesearch
Thursday, May 26, 2011

71. instant livesearch
Thursday, May 26, 2011

72. instant livesearch
Thursday, May 26, 2011

73. personalisation
Thursday, May 26, 2011

74. personalisation
click boost
Thursday, May 26, 2011

75. personalisation
click boost
interest
boost
Thursday, May 26, 2011

76. personalisation
click boost
interest
boost
search
history
Thursday, May 26, 2011

77. personalisation
click boost
interest
boost
search
history
browse
history
Thursday, May 26, 2011

78. THE RESULTS...
Thursday, May 26, 2011

79. 0.25 sec per search
Thursday, May 26, 2011

80. massive increase in
conversion rate
Thursday, May 26, 2011

81. 40% server resource
reduction
Thursday, May 26, 2011

82. 60% reduction on
drop outs
Thursday, May 26, 2011

83. want to know more?
aoemedia
typo3media
searchperience
US Headquarter: AOE media Inc.
251 Rhode Island
St. 94103 San Francisco
Tel.: +1 415 230-0690
Fax: +1 415 230-0699
E-Mail: sales@aoemedia.com
Web: http://www.aoemediacom
Ask now or later...
Thursday, May 26, 2011

84. http://www.flickr.com/photos/bearpark/2373643780/
http://www.flickr.com/photos/stuckincustoms/4848088053/
http://www.flickr.com/photos/geyring/5290188093/sizes/l/
http://www.flickr.com/photos/notmpres/401782545/
http://www.flickr.com/photos/manicomi/2391828247/sizes/l/
http://www.flickr.com/photos/oakleyoriginals/3065393607/sizes/l/in/photostream/
Used Images:
Thursday, May 26, 2011