One PRSAThe Path to Leadership Sections Leadership Orientation January 17, 2013
2013 Leadership Orientation Agenda Introductions MyPRSA Leadership Tools and website navigation PRSA Sections Handbook (policies) Important dates Q &A
Staff Contact List Have a question for PRSA Staff? Here are some key contacts. Name Department/ Title Phone EmailAntoinette Aggrey Coordinator, Marketing (212) 460-1458 email@example.com Candice Bellittera (212) 460-1453 firstname.lastname@example.org Manager, Chapter/District Don Bill Sr. Manager, Events (212) 460-1456 email@example.com Director, Partner & Sponsorship Ann Caggiano (212) 460-0351 firstname.lastname@example.org DevelopmentChristina Darnowski Director, Membership Services (212) 460-0360 email@example.com Bryan Engelmann Coordinator, Marketing (212) 460- 1437 firstname.lastname@example.org Ann Marie Jordan Manager, Sections Program (212) 460-1461 email@example.com John Kesaris Administrative Assistant, Sections (212) 460-1422 firstname.lastname@example.org Richard Spector Manager, Jobcenter (212) 460-1406 email@example.com Judy Voss Director, Professional Development (212) 460-1480 firstname.lastname@example.org Vada Wilson Manager, Sections Program (212) 460-1473 email@example.com Arthur Yann VP, Public Relations (212) 460-1452 firstname.lastname@example.org Nicole Zerillo Sr. Director, Marketing (212) 460-1417 Nicole.email@example.com http://www.prsa.org/AboutPRSA/ContactUs/
2013 Section Council Contact List Name Title Company Phone Email Ghidotti (501) 837-0206 firstname.lastname@example.orgNatalie Ghidotti, APR Public Relations Consultant CommunicationsChristine C. Jensen, Employee Communications (515) 535-6564 email@example.com APR Manager DuPont PioneerSteven C. Zenofsky, Assistant Vice President/ firstname.lastname@example.org (401) 415-1945 APR, Fellow PRSA Manager Public Relations FM Global
2013 Leadership Orientation What are the resources that are available to support you? What are the PRSA Sections Handbook (policies)? How can you be an effective PRSA leader?
Roles and ResponsibilitiesSection Chair• Executive Committee Meeting Leadership• Programming• Operating Planning and Budget• Attending Section Council meetings (Quarterly)• Representing the Section at the PRSA Leadership AssemblySection Members at Large• Roles and Positions• Governance http://bit.ly/W0O3c0
Roles and Responsibilities PRSA StaffPRSA staff and Section leaders are partners,committed to delivering value to Sectionmembers. Section leaders provide the thoughtleadership to fuel the programs and staffimplement them. Staff are charged with upholdingPRSA policies and procedures. http://bit.ly/W0O3c0
Research• Overview• Member Satisfaction Omnibus Survey• Results
Sections Communications• Overview• Web Communications & e-Blasts• E-Mail Distribution• Procedures for Volunteer E-mails• Newsletters http://bit.ly/VmOCfA http://bit.ly/13EDYUj
PRSA Media Guidelines• Press Releases• Media Inquiries• Media Opportunities for Section Leaders http://bit.ly/XeUyov
Planning In Person Events• Overview and types of events• All events must be scheduled within the minimum planning time Type Location Format Projected Duration Price Point* Minimum Attendance Planning Time* Section Conference workshops 125+, including Two to three $500-$1,000 One year Conferences centers, combined with attendees, days hotels, keynote speakers and Members’ speakers and sponsors companies networking opportunities Seminars Conference One workshop 10-40 One day $250-$500 Six months centers, or a series of attendees hotels, PRSA sessions Headquarter After Members’ Speaker for 10-40 Two to three $50-$100 Three work/Lunchtime companies one hour, attendees hours months seminars conference followed by rooms or networking local clubs Regional Local pub or Members 10-40 One-and-a- $20-40 Three Networking restaurant drink/eat and attendees half to two months mingle. hours.
Planning In Person Events• Steps to Planning an event 1. Select topic 2. Confirm location/venue 3. Create timeline/ strategic plan 4. Determine budget 5. Determine/confirm speakers 6. Open event registration 7. Promote event 8. Event onsite logistics http://bit.ly/U1LvcZ
Sections at International Conference• Overview• Leadership Assembly.• Executive Committee Meetings• Professional Development Workshops• Networking Event
Sponsorships• Overview• Responsibility• Sponsorship Guidelines• Sponsorships at PRSA International Conference http://bit.ly/X8SgGC
Marketing/ Promotions 2013 PRSA National Promotions Calendar* *calendar subject to changeMonth Promotion Promo CodeJanuary NEW YEARS RESOLUTION — Waive initiation or reinstatement fee JAN13 Waive $65 initiation or $35 reinstatement fee for new or reinstating members who join National as a Regular member ($255 annual dues). N/a for Associate or current members.February Free Chapter FEB13 New members receive a free 1-yr Chapter membership when they join National as a Regular member ($255 annual dues +$65 initiation fee). N/a for Associate or current members.March Free Section New members receive a free 1-yr Section membership when they join National as a Regular member ($255 annual MAR13 dues +$65 initiation fee). If joining Counselors Academy, dues are $100 ($95 discount). Chapter dues are additional. N/a for Associate or current members. $20 off a Section SEC13 Current members pay $40 dues for a new 1-yr Section membership ($20 discount). If joining Counselors Academy, dues are $100 ($95 discount). If joining New Professionals Section, dues are $15 ($5 discount). Discount cannot be used toward an existing Section membership. N/a for new members.April Silver Anvils and APR Month – prospect buildingMay New Professionals AM13 New PRSSA graduates or those with less than 2yrs PR experience receive a free 1-yr New Professionals Section membership when they join National as an Associate member ($60-$155 annual dues.) Chapter and other Section dues are additional. Chapter and other Section dues are additional. N/a for Regular and current members.
Marketing/ Promotions 2013 PRSA National Promotions Calendar* *calendar subject to changeJune – July Member Drive Campaign n/a Current members pledge to recruit at least 3 new members to join PRSA National. Members are entered in raffle drawing to win various prizes. The more members they recruit, the more chances they have of winning. N/A for new members.August Free Chapter AUG13 New members receive a free 1-yr Chapter membership when they join National as a Regular member ($255 annual dues +$65 initiation fee). N/a for Associate or current members.September Ethics Month — prospect buildingOctober International Conference — prospect buildingNovember New Professionals Week — 2nd week of November AM13 New PRSSA graduates or those with less than 2yrs PR experience receive a free 1-yr New Professionals Section membership when they join National as an Associate member ($60-$155 annual dues). Chapter and other Section dues are additional. N/a for Regular and current members.December Year-end Holiday messaging to all members
2013 PRSA Section Event DatesEVENT DATE LOCATIONConnect13’ Conference March 26-27, 2013 New York, NYCounselors to Higher Education (CHE) April – 17-19, 2013 Washington DCSummitHealth Academy Conference May 1-3, 2013 Indianapolis, INTravel & Tourism Conference May 21-24, 2013 Memphis, TNCounselors Academy Conference June 9-11, 2013 Austin, TXSilver Anvil Evening June 13, 2013 New York, NYPRSA Leadership Rally June 14, 15, 2013 New York, NYDigital Impact/Tech June 27 -28, 2013 New York, NYHyperConnectionsPRSA International Conference October 26-29, 2013 Philadelphia, PA http://www.prsa.org/Conferences
Save the Date: Leadership RallyJune 14-15, 2013 LeadershipNew York Marriott Knowledge Downtown Networking $550 stipend provided to each Chapter/District/Section
Final ThoughtsHow to be a successful leader –• Use these materials as a reference.• Engage your committee with their Section members (i.e. member to member, Section Council, and cross industry professional development opportunities.)• Use research (Omnibus Survey) to provide members with relevant products and services.