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January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
January 2013 section leader orientation
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January 2013 section leader orientation

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    • 1. One PRSAThe Path to Leadership Sections Leadership Orientation January 17, 2013
    • 2. 2013 Leadership Orientation Agenda Introductions MyPRSA Leadership Tools and website navigation PRSA Sections Handbook (policies) Important dates Q &A
    • 3. Staff Contact List Have a question for PRSA Staff? Here are some key contacts. Name Department/ Title Phone EmailAntoinette Aggrey Coordinator, Marketing (212) 460-1458 antoinette.aggrey@prsa.org Candice Bellittera (212) 460-1453 candice.bellittera@prsa.org Manager, Chapter/District Don Bill Sr. Manager, Events (212) 460-1456 don.bill@prsa.org Director, Partner & Sponsorship Ann Caggiano (212) 460-0351 ann.caggiano@prsa.org DevelopmentChristina Darnowski Director, Membership Services (212) 460-0360 christina.darnowski@prsa.org Bryan Engelmann Coordinator, Marketing (212) 460- 1437 bryan.engelmann@prsa.org Ann Marie Jordan Manager, Sections Program (212) 460-1461 annmarie.jordan@prsa.org John Kesaris Administrative Assistant, Sections (212) 460-1422 john.kesaris@prsa.org Richard Spector Manager, Jobcenter (212) 460-1406 richard.spector@prsa.org Judy Voss Director, Professional Development (212) 460-1480 judy.voss@prsa.org Vada Wilson Manager, Sections Program (212) 460-1473 vada.wilson@prsa.org Arthur Yann VP, Public Relations (212) 460-1452 arthur.yann@prsa.org Nicole Zerillo Sr. Director, Marketing (212) 460-1417 Nicole.zerillo@prsa.org http://www.prsa.org/AboutPRSA/ContactUs/
    • 4. 2013 Section Council Contact List Name Title Company Phone Email Ghidotti (501) 837-0206 natalie@ghidotticommunications.comNatalie Ghidotti, APR Public Relations Consultant CommunicationsChristine C. Jensen, Employee Communications (515) 535-6564 chris.jensen@pioneer.com APR Manager DuPont PioneerSteven C. Zenofsky, Assistant Vice President/ steven.zenofsky@fmglobal.com (401) 415-1945 APR, Fellow PRSA Manager Public Relations FM Global
    • 5. 2013 Leadership Orientation What are the resources that are available to support you? What are the PRSA Sections Handbook (policies)? How can you be an effective PRSA leader?
    • 6. MyPRSA Leadership Toolshttps://www.prsa.org/MyPRSASecurity/MyPRSALogin/
    • 7. MyPRSA Leadership Tools
    • 8. MyPRSA Leadership ToolsMember Account PRSA Learning Member Information Tools Benefits
    • 9. MyPRSA Leadership Tools Member VolunteerNetworking Leadership Tools Resources
    • 10. Membership Directory https://www.prsa.org/directory/
    • 11. Leadership Tools - Volunteer Resources
    • 12. Section Leadership Tools Webpage http://www.prsa.org/MyPRSA/LeadershipTools/Sections
    • 13. Sample Section Leadership Tools http://www.prsa.org/MyPRSA/LeadershipTools/Sections
    • 14. Section Leadership Tools Webpage Section Council https://www.prsa.org/MyPRSA/LeadershipTools/Sections/Section Council Section Handbook (policies) Section Leadership Tools Pages (Individual webpage for each Section) Tips and Best Practices Samples
    • 15. Section Council Website  PRSA Handbook (policies)  2014 Planning/Budget Documents  2013 Leadership Rally  2013 Calls and Meetings  2013 Sections Monthly Dashboardshttps://www.prsa.org/MyPRSA/LeadershipTools/Sections/SectionCouncil
    • 16. Roles and ResponsibilitiesSection Chair• Executive Committee Meeting Leadership• Programming• Operating Planning and Budget• Attending Section Council meetings (Quarterly)• Representing the Section at the PRSA Leadership AssemblySection Members at Large• Roles and Positions• Governance http://bit.ly/W0O3c0
    • 17. Roles and Responsibilities PRSA StaffPRSA staff and Section leaders are partners,committed to delivering value to Sectionmembers. Section leaders provide the thoughtleadership to fuel the programs and staffimplement them. Staff are charged with upholdingPRSA policies and procedures. http://bit.ly/W0O3c0
    • 18. Sections Budget• Overview• Budgeting Process• Budget Policies• Contracts• Financial Reporting (Monthly Dashboards) http://bit.ly/Uc94i3• Sections Business Modelhttp://bit.ly/U1Kxxh
    • 19. Sample Section Budget
    • 20. Sample Section Budget w/ Conference
    • 21. Sample Dashboardhttps://www.prsa.org/MyPRSA/LeadershipTools/Sections/SectionCouncil
    • 22. Research• Overview• Member Satisfaction Omnibus Survey• Results
    • 23. Sections Communications• Overview• Web Communications & e-Blasts• E-Mail Distribution• Procedures for Volunteer E-mails• Newsletters http://bit.ly/VmOCfA http://bit.ly/13EDYUj
    • 24. PRSA Media Guidelines• Press Releases• Media Inquiries• Media Opportunities for Section Leaders http://bit.ly/XeUyov
    • 25. Planning In Person Events• Overview and types of events• All events must be scheduled within the minimum planning time Type Location Format Projected Duration Price Point* Minimum Attendance Planning Time* Section Conference workshops 125+, including Two to three $500-$1,000 One year Conferences centers, combined with attendees, days hotels, keynote speakers and Members’ speakers and sponsors companies networking opportunities Seminars Conference One workshop 10-40 One day $250-$500 Six months centers, or a series of attendees hotels, PRSA sessions Headquarter After Members’ Speaker for 10-40 Two to three $50-$100 Three work/Lunchtime companies one hour, attendees hours months seminars conference followed by rooms or networking local clubs Regional Local pub or Members 10-40 One-and-a- $20-40 Three Networking restaurant drink/eat and attendees half to two months mingle. hours.
    • 26. Planning In Person Events• Steps to Planning an event 1. Select topic 2. Confirm location/venue 3. Create timeline/ strategic plan 4. Determine budget 5. Determine/confirm speakers 6. Open event registration 7. Promote event 8. Event onsite logistics http://bit.ly/U1LvcZ
    • 27. Sections at International Conference• Overview• Leadership Assembly.• Executive Committee Meetings• Professional Development Workshops• Networking Event
    • 28. Sponsorships• Overview• Responsibility• Sponsorship Guidelines• Sponsorships at PRSA International Conference http://bit.ly/X8SgGC
    • 29. Marketing/ Promotions 2013 PRSA National Promotions Calendar* *calendar subject to changeMonth Promotion Promo CodeJanuary NEW YEARS RESOLUTION — Waive initiation or reinstatement fee JAN13 Waive $65 initiation or $35 reinstatement fee for new or reinstating members who join National as a Regular member ($255 annual dues). N/a for Associate or current members.February Free Chapter FEB13 New members receive a free 1-yr Chapter membership when they join National as a Regular member ($255 annual dues +$65 initiation fee). N/a for Associate or current members.March Free Section New members receive a free 1-yr Section membership when they join National as a Regular member ($255 annual MAR13 dues +$65 initiation fee). If joining Counselors Academy, dues are $100 ($95 discount). Chapter dues are additional. N/a for Associate or current members. $20 off a Section SEC13 Current members pay $40 dues for a new 1-yr Section membership ($20 discount). If joining Counselors Academy, dues are $100 ($95 discount). If joining New Professionals Section, dues are $15 ($5 discount). Discount cannot be used toward an existing Section membership. N/a for new members.April Silver Anvils and APR Month – prospect buildingMay New Professionals AM13 New PRSSA graduates or those with less than 2yrs PR experience receive a free 1-yr New Professionals Section membership when they join National as an Associate member ($60-$155 annual dues.) Chapter and other Section dues are additional. Chapter and other Section dues are additional. N/a for Regular and current members.
    • 30. Marketing/ Promotions 2013 PRSA National Promotions Calendar* *calendar subject to changeJune – July Member Drive Campaign n/a Current members pledge to recruit at least 3 new members to join PRSA National. Members are entered in raffle drawing to win various prizes. The more members they recruit, the more chances they have of winning. N/A for new members.August Free Chapter AUG13 New members receive a free 1-yr Chapter membership when they join National as a Regular member ($255 annual dues +$65 initiation fee). N/a for Associate or current members.September Ethics Month — prospect buildingOctober International Conference — prospect buildingNovember New Professionals Week — 2nd week of November AM13 New PRSSA graduates or those with less than 2yrs PR experience receive a free 1-yr New Professionals Section membership when they join National as an Associate member ($60-$155 annual dues). Chapter and other Section dues are additional. N/a for Regular and current members.December Year-end Holiday messaging to all members
    • 31. 2013 PRSA Section Event DatesEVENT DATE LOCATIONConnect13’ Conference March 26-27, 2013 New York, NYCounselors to Higher Education (CHE) April – 17-19, 2013 Washington DCSummitHealth Academy Conference May 1-3, 2013 Indianapolis, INTravel & Tourism Conference May 21-24, 2013 Memphis, TNCounselors Academy Conference June 9-11, 2013 Austin, TXSilver Anvil Evening June 13, 2013 New York, NYPRSA Leadership Rally June 14, 15, 2013 New York, NYDigital Impact/Tech June 27 -28, 2013 New York, NYHyperConnectionsPRSA International Conference October 26-29, 2013 Philadelphia, PA http://www.prsa.org/Conferences
    • 32. Save the Date: Leadership RallyJune 14-15, 2013 LeadershipNew York Marriott Knowledge Downtown Networking $550 stipend provided to each Chapter/District/Section
    • 33. Final ThoughtsHow to be a successful leader –• Use these materials as a reference.• Engage your committee with their Section members (i.e. member to member, Section Council, and cross industry professional development opportunities.)• Use research (Omnibus Survey) to provide members with relevant products and services.
    • 34. Thank you!

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