2. Our value proposition
We offer our customers the
possibility to now know
Cooking and shopping profile
what, where and when they need
to buy fresh organic food near
them !
Recipes
Smart device application (mostly
for smart phones and smart TVs)
Alerts on need for fruit &
vegetables
We offer organic producers and
distributors of fresh fruit and Suggested organic shops, or
vegetables the possibility to be bio section in super markets or
advertised and to local producers online order from producers
to sell without middlemen
3.
4. About Creativo team
When started working as a team we
all had the same purpose: create
something new and learn during the
process.
Our team leader was open to new
members so the team became Fruit & Vegetables
multinational
(Argentina, Italy, Greece and
Organic
Croatia)
Initial brainstorming was about a
security app or a dreams recorder
Easy and convenient
We all decided to go on with on-line
site for fruit and vegetables Not directly from us
5. Initial name Fruitalia…
The initial company and brand name was
Fruitalia but we changed it to Frescito
The name was changed as the idea
Initial idea: deliver at your door fresh fruit
& vegetables from a selected channel of
local producers
New idea: Although people were excited
about no middlemen there were some
basic problems:
•Usually consumers buy technological
things on-line
•Not able to have physical contact with
products
•Lack of trust
•High storage and delivery costs
•High costs from fruit & vegetables F.I.F.O
logistics
6. Fruitalia turned to Frescito
So our new value proposition Organic food shoppers
overcomes these obstacles and become more
takes advantage of the stated pros:
•Raise in customers buying organic
food Tendency
•Tendency
•Nutrition awareness
•Interest in recipes and nutrition info
Recipes/ nutrition
•Lack of time for shopping
interest
•Start using more applications for
smart phones
•A small % is ready to buy on-line
7.
8. Our market Younger
Buyers, better
World organic food sales jumped educated with
from $23 billion in 2002 to $52 billion higher incomes
and technology
in 2008. users
The world organic market has been
growing by 20% a year since the early
1990s, with future growth estimates
The result:
ranging from 10%–50% annually
A Growing
OUR target market segment Organic
Market
food is Healthful, ta
Younger buyers with access to more sty and
environmen
the internet and smartphone use to available tally friendly
e- Food
BUY ONLINE. So we will commerce
Transform in their “tool” to is growing
fast.
Ease and make their buyings
9. Marketing Campaigns
We must be on the social networks-
They are the cheapest way to reach
customers and reach a large number
of audience.
The stores that are “Frescito
Friendly” would have our LOGO on
their stores so people would know
where they can shop through us.
And last, contract a SEO
service, Google adwords and ads in
relevant websites.
10. COST Website
creation
5%
GENERAL COST
Application
creation
4%
Intial Costs:
Website creation : $5000 Server per
Application creation: $5000 year
Server per year : $1000 1% Site
Site maintenance per year : $6000
Marketing maintenan
Human Resources (sellers): $40000 campaign ce per year
Others (functional costs): $12000 costs 5%
39%
Total Fix Cost: $69000 Human
Resources
Marketing campaign costs : (sellers)
Others 35%
-Social media : $ 0,1 cent per targeted individual. We want to reach an (functional
audience of 200.000 users (impressions)= $ 200 per month
$2400 costs)
11%
-Google adwords , to appear on google search for specific words on top :
1 cent per click and we target 100.000 clicks. So, we have to “hit” a word
of 1000000 impressions if we want click through our site (estimated 10%
of impressions are click) Marketing Cost Analysis
Social
Other Media
=$1000 per month $12000 Mrt& 5%
- Internet advertisement on relevant sites: $10/1000 impressions = $1000 sales
(for 1000000 people) $12000 14%
-Stores adverstising $12000
Other marketing & sales actions $ 6000 Google
adwords
Total Variable Cost: $44400 27%
Stores ads
27%
INITIAL COST: $113000 Internet
Moving capital for 1st
month: ads
27%
site & app creation: $10000
Monthly total cost: $8500
11. REVENUES
The user pays 2$ to download the
mobile app and 50 $ for one year Incomes
access to the website App download $60000
The organic shops, super-markets Website users $25000
and producers-farmers pay a monthly Organic shops fees $60000
fee of $100 (average) (there will be a
Advertising $12000
customer differantiation policy)to
appear on our suggested lists (initial Total Incomes $157000
estimated partners 50) These We estimate to have 30.000 users for
alliances will be one of our strengths downloading the app and 500
subscribed web page visitors and no less
Other revenue comes from web then $1000 per month for advertising
advertisement for this targeted products and stores in our website. This
audience scenario is considered to be modest and
Market size for recipes fans and appears to reach the break even point at
organic food lovers is really big! the end of the 1st year
