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Data dive practical segmentation techniques

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Data Dive: Practical Segmentation Techniques #12NTCDataDive Jeff Shuck @jeffshuck Event 360, Inc.
Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 1
Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 2
Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 3
Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 4
Factor Sparsity Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 5
80-20 Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 6
Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 7
Techniques • Basics • Graphs • Filters • Pivot Tables • Conditional Formatting • Deeper Analysis • Descriptive Statistics • ANOVA • Correlation • Prediction • Regression Data Dive: Practical Segmentation Techniques Slide 8
Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 9
Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 10
Data Analysis ToolPak • Download the dataset • www.event360.com/12NTC • Open Excel • Make sure you have “Analysis ToolPak” installed • File: Options • Options: Add-Ins • Add-Ins: Manage • Manage: Excel Add-Ins: Go • Check the box for Analysis ToolPak • OK Data Dive: Practical Segmentation Techniques Slide 11
Questions? Data Dive: Practical Segmentation Techniques Slide 12
Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 14
Your part matters. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 15
Jeff Shuck • jeff@event360.com • yourpartmatters.org • event360.com/blog • @jeffshuck • Facebook/jeff.shuck March 7, 2012
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Data dive practical segmentation techniques

  • 1. Data Dive: Practical Segmentation Techniques #12NTCDataDive Jeff Shuck @jeffshuck Event 360, Inc.
  • 2. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 1
  • 3. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 2
  • 4. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 3
  • 5. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 4
  • 6. Factor Sparsity Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 5
  • 7. 80-20 Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 6
  • 8. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 7
  • 9. Techniques • Basics • Graphs • Filters • Pivot Tables • Conditional Formatting • Deeper Analysis • Descriptive Statistics • ANOVA • Correlation • Prediction • Regression Data Dive: Practical Segmentation Techniques Slide 8
  • 10. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 9
  • 11. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 10
  • 12. Data Analysis ToolPak • Download the dataset • www.event360.com/12NTC • Open Excel • Make sure you have “Analysis ToolPak” installed • File: Options • Options: Add-Ins • Add-Ins: Manage • Manage: Excel Add-Ins: Go • Check the box for Analysis ToolPak • OK Data Dive: Practical Segmentation Techniques Slide 11
  • 13. Questions? Data Dive: Practical Segmentation Techniques Slide 12
  • 14.
  • 15. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 14
  • 16. Your part matters. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 15
  • 17. Jeff Shuck • jeff@event360.com • yourpartmatters.org • event360.com/blog • @jeffshuck • Facebook/jeff.shuck March 7, 2012
  • 18. Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad! or online at www.nten.org/ntc/eval