Data Dive:Practical Segmentation Techniques#12NTCDataDiveJeff Shuck@jeffshuckEvent 360, Inc.
Jeff Shuck   Data Dive: Practical Segmentation Techniques   Slide 1
Jeff Shuck   Data Dive: Practical Segmentation Techniques   Slide 2
Jeff Shuck   Data Dive: Practical Segmentation Techniques   Slide 3
Jeff Shuck   Data Dive: Practical Segmentation Techniques   Slide 4
Factor SparsityJeff Shuck    Data Dive: Practical Segmentation Techniques   Slide 5
80-20Jeff Shuck   Data Dive: Practical Segmentation Techniques   Slide 6
Jeff Shuck   Data Dive: Practical Segmentation Techniques   Slide 7
Techniques• Basics   •   Graphs   •   Filters   •   Pivot Tables   •   Conditional Formatting• Deeper Analysis   • Descrip...
Jeff Shuck   Data Dive: Practical Segmentation Techniques   Slide 9
Jeff Shuck   Data Dive: Practical Segmentation Techniques   Slide 10
Data Analysis ToolPak• Download the dataset  • www.event360.com/12NTC• Open Excel• Make sure you have “Analysis ToolPak” i...
Questions?Data Dive: Practical Segmentation Techniques   Slide 12
Jeff Shuck   Data Dive: Practical Segmentation Techniques   Slide 14
Your part matters.Jeff Shuck      Data Dive: Practical Segmentation Techniques   Slide 15
Jeff Shuck •     jeff@event360.com •     yourpartmatters.org •     event360.com/blog •     @jeffshuck •     Facebook/jeff....
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!         or online at www.nten.org/ntc/eval
Data dive practical segmentation techniques
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Data dive practical segmentation techniques

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Data dive practical segmentation techniques

  1. 1. Data Dive:Practical Segmentation Techniques#12NTCDataDiveJeff Shuck@jeffshuckEvent 360, Inc.
  2. 2. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 1
  3. 3. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 2
  4. 4. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 3
  5. 5. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 4
  6. 6. Factor SparsityJeff Shuck Data Dive: Practical Segmentation Techniques Slide 5
  7. 7. 80-20Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 6
  8. 8. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 7
  9. 9. Techniques• Basics • Graphs • Filters • Pivot Tables • Conditional Formatting• Deeper Analysis • Descriptive Statistics • ANOVA • Correlation• Prediction • Regression Data Dive: Practical Segmentation Techniques Slide 8
  10. 10. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 9
  11. 11. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 10
  12. 12. Data Analysis ToolPak• Download the dataset • www.event360.com/12NTC• Open Excel• Make sure you have “Analysis ToolPak” installed • File: Options • Options: Add-Ins • Add-Ins: Manage • Manage: Excel Add-Ins: Go • Check the box for Analysis ToolPak • OK Data Dive: Practical Segmentation Techniques Slide 11
  13. 13. Questions?Data Dive: Practical Segmentation Techniques Slide 12
  14. 14. Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 14
  15. 15. Your part matters.Jeff Shuck Data Dive: Practical Segmentation Techniques Slide 15
  16. 16. Jeff Shuck • jeff@event360.com • yourpartmatters.org • event360.com/blog • @jeffshuck • Facebook/jeff.shuckMarch 7, 2012
  17. 17. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! or online at www.nten.org/ntc/eval

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