SurveyPocket Webinar March 2012

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  • My name is Esther LaVielle, and with me I have Johnson. We are here today to show you the the advantages of SurveyPocket vs. traditional Field methods, How to implement and train your field team to be sucessful in using SurveyPocket
  • It is important to understand the reason your company is doing market research. This chart by Reboot clearly emphasizes the need to define the Primary goal, Process, Tools, communication approaches, and what it should enable decision makers to do. There’s a lot of white papers and blogs on how to create research project, and you yourself might already know how to run a research project or field project.When applying a tool like SurveyPocket you need to ask how you can apply a tool like SurveyPocket into your existing research strategy.
  • It is important to understand the reason your company is doing market research. This chart by Reboot clearly emphasizes the need to define the Primary goal, Process, Tools, communication approaches, and what it should enable decision makers to do. There’s a lot of white papers and blogs on how to create research project, and you yourself might already know how to run a research project or field project.When applying a tool like SurveyPocket you need to ask how you can apply a tool like SurveyPocket into your existing research strategy.
  • Set up standard protocol for field data collectors with technical difficulties Example: If survey crashes mid interview & what to do, if data will not sync when in internet connectivity available, etc.Set up Emergency ProtocolWhat if iPad gets lost or stolen? What is your plan of action?
  • SurveyPocket Webinar March 2012

    1. 1. How To Run A Field Research Project on SurveyPocket Esther LaVielle John Johnson
    2. 2. About Us- SurveyPocket is created by SurveyAnalytics- Started in 2002 in Seattle, WA- #12 on Puget Sound Journals Top 100 in Washington- Over 6K+ clients and growing!- SurveyPocket, QuestionPro, SurveyAnalytics, MicroPoll, IdeaScale,SurveySwipe, QSample, MicroPanel. and much more! Presenters: Esther LaVielle & John Johnson - SurveyAnalytics 14 years of combined experience in project management, market research, and software application training
    3. 3. What Is SurveyPocket? SurveyPocket mobile field research app that allows your field teamto ditch the pen and paper and use an iPad for field research & data Collection. Uses SurveyAnalytics/QuestionPro for survey creation and analysis Available in Online/Offline mode Only offline survey app with branching skip patterns -Available for iPad, iPhone, Android Tablet & BlackBerry AppOne platform: on & offline data collection.
    4. 4. SurveyPocket VS. Traditional Field ResearchSurveyPocket: Traditional Field Research:+ Be able to review overall results quicker - Takes 1+ days for data input and formatting results+ More accurate than paper results - Clients have to wait for results instead+ Make edits to surveys on the fly of close to real-time data+ Allow clients to review results through - Harder to track field team effortsDashboards. - Edits and changes harder roll out+ GPS Tracking : Allow field Managers tochange field strategies improve - Difficulty reading written resultscompletion rates
    5. 5. AGENDACreate and manage your own field projectFielding Data & How to synchronize/organize all dataShare field research results with your clients faster than ever beforeDemo: New Features of SurveyPocketQ & A/ Conclusion
    6. 6. 2. Create & Manage Your Own Field Project
    7. 7. Panthea Lee, Reboot Diagram “Difference between Market Research & Design Research”http://thereboot.org/blog/2011/02/06/design-research-what-is-it-and-why-do-it/
    8. 8. SurveyPocket Integration to Research Design StrategyApply SurveyPocket to Process & Primary Processing Tool-Process: Design the survey online using QuestionPro/SurveyAnalytics and selectlocation to run field research that best reaches target demographic.-Tools: Using SurveyPocket = Field intercept, one-on-one interviews, Kiosk style, etc.
    9. 9. With SurveyPocket, Change the way you collect pictures,videos, audio, while in the field!
    10. 10. Build a tech savvy and engaging field teamPick Social and engaging data collectors who enjoy speaking to the general public Pick Tech Savvy people to become Field researchersTrain them on basics of how to use the iPad (Android tablet) if needed
    11. 11. Pre-field Check List1. Be sure Field team is well equipped with the latest version ofSurveyPocket Downloaded to iPad. Click on iTunes store toupdate/download as needed :Take me to iTunes2. Make each field researcher has a fully charged iPad & a workingdevice key to sync up surveys & data3. Type in device key & Synchronize ALL survey in SurveyPocket at a location with internet connectivity before heading to assigned location.3. Choose to turn on/off GPS tracking/location3. Download a copy of the SurveyPocket instruction manual for field team member to review while onsite. Hand out printed copy if needed.4. Make sure contact information is available to all team members so field leaders can call with instruction updates/changes.
    12. 12. Train them how to run a survey and how to answer eachquestion in the survey using SurveyPocketSet up standard protocol for field data collectors with technical difficultiesSet up Emergency Protocol
    13. 13. 3. Fielding Data with Device Key &How to Synchronize/Organize Datainto An Online Report
    14. 14. Create a SurveyPocketDevice KeyLogin » Surveys » Mobile »SurveyPocket Device RegistrationClick on the Add Device KeyButton add a key.See Device Key Registration:“uiieu”
    15. 15. Make sure iPad has Web Accessfor set up purposes-Pull up SurveyPocket on IPad-Type in Device Key-Click on “Synchronize”-Enable/off GPS tracking
    16. 16. 4. Share Field Research Results With Your Clients Save time & money on data collection from the field, organization, and delivery!Spend less time managing data & more time for analysis & completing projects.Organize and deliver field projects to clients faster than ever before!
    17. 17. Deliver Field Projects Results Faster Than Ever-Export raw data and charts in excel, word, ppt, csv, SPSS, etc.-Share Real-time summary static link-Automatically schedule a report for delivery-Email customized report to clients-Filter segment reports-Give Dashboard accounts to clients who want to dodata analysis on their own.
    18. 18. 5. SurveyPocket: Demonstration & New FeaturesLive Demonstration of SurveyPocketJohn Johnson
    19. 19. New Features: DemonstrationMultiple Languages Supported : 30 + languagesRecruitment Tool: Join Custom PanelNumeric ValidationEmail ValidationEnhanced Rating ScalesRanking Question TypeConstant SumDate ValidationSurveyPocket Introduction/InstructionsUpload Photo from LibraryVideo UploadSignature CaptureImage Supported Questions
    20. 20. Pricing for SurveyPocket$400/per device keyBulk device key pricing is available to fit any field budget.Please contact Sales@surveyanalytics.com for pricing options.Phone: (800) 326-5570(toll-free USA and Canada) SurveyPocket Rental Program Available!If you do not have an iPad, you can rent them from us with the survey programmed and syncedOn your iPads prior to delivery!Its $100 per ipad per day, $1,000 minimum. + Includes 1 hour of tech support and training.Program most surveys for $250/survey
    21. 21. Q&A Now with your mobile device, you are to take on the world of field research! Thank you for Attending!Esther LaVielle http://www.surveypocket.comEsther.rmah@surveyanalytics.com http://www.surveyanalytics.comJohn Johnsonjohn.johnson@surveyanalytics.com

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