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Name of Company

Business Plan Summary
Company Background
  Small company in founded in 1991
  Founders are people who developed air
 excavation products for other
 companies
  Specialize in the R&D of air excavation
  Commercial products are offspring of
 prior R&D projects with EPRI, DOE, and
 DOD
Mission Statement
  (name of company) seeks to apply its
  superior technology in air excavation to
  provide equipment and services in the
  growing market for safe excavation.
Products
  Hand Tool and Accessories
  Air-Vacuum Excavator
  Demining and UXO Removal Systems
  Purchase Resale Compressors
  Service Projects
Hand Tool and
Accessories
Air-Vacuum Excavator
Demining and UXO Removal
Systems
Purchase Resale Compressors
Service Projects and Other
                  Environmental Clean
                  Up
                  Use of air nozzles
                  for special purposes
                  such as industrial
                  cleaning
                  Special purpose
                  custom built air
                  excavation
                  equipment
Our Management Team
 President –
 Marketing Director –
 Consultant –Accomplishments:
     - Over 20 years experience in air excavation,
 !
     numerous patents
     – Over 25 years experience in management and
 !
     marketing with West. Elec. 4 years with company
     – Over 50 years business experience
 !

 Management has over 40 years combined
 experience in air excavation
 Staff – 3 Full Time, 5 part time employees
Markets
                                 Air-vacuum
  Hand Tool
                                 excavator
       Arboricultural - 50,000
   !
                                     Utility location Firms - 150
       Industrial – 50,000       !
   !
                                     Subsurface Engineering Firms
       Utilities – 43,000        !
   !
                                     - 100
       Fire/Rescue – 29,000
   !
                                     Utilities – 20,000
                                 !
       Municipalities – 80,000
   !
                                     Excavation Contactors
                                 !
       Misc./Rental – 2,000          including those in HDD –
   !

                                     40,000
Total US = 250,000
                                     Municipalities/Misc. – 80,000
  Potential Customers
                                 !

                                 Total US = 150,000
US Market = $.4B to $.5B           Potential Users
(Internationally 2 to 3 X)       US Market = $6- $10B
Market Comments
 Hand Tool and Accessory Market
      Current rate of sales is 200 to 300 units per year
 !
      (worldwide) = $600k
      Our Growth rate – Avg. 25% over three years
 !

      Comparative tests show company technology to
 !
      be superior
      Very little competition
 !

     is growing into the industry standard
 !

      Use has recently become an accepted practice in
 !
      arboriculture.
      Market awareness is increasing in other markets
 !
      with more exposure
Market Comments Con’t.
  Vacuum Excavator Market
      1500 to 2500 air and water excavation units sold
  !

      every year
      10% or so is air-vacuum units (where the
  !

      plays) 125 to 250 units per year
      Growth rate of market is 3 – 4%, air could grow
  !

      much faster >20% with market product exposure
      Regulator environment favors air excavation
  !

      Only 2 real competitors in the market
  !
Opportunity Summary
 Excavates around sensitive underlying
 features…roots, pipes, cables etc.
 Replaces expensive hand digging
 Eliminates environmentally unfriendly or
 unsafe practices and processes
Business Strategy
  Take advantage of a real or perceived
  advantage of Technology. (10 patents)
  Establish the ____ and _____
  brand names as the preferred choice in
  air excavation products.
Competition Con’t
 Air-vacuum excavator
      2 relatively smaller but established competitors
  !
      ($1M to $5M in sales)
       Products are in the $70K to $175K range
  !



 Strategy
      Focus on focused markets which require smaller
  !
      units
      Company has a product cost advantage in these
  !
      applications – priced from $30K to
      $60K
      Target selective geographical locations
  !
Competition
  Hand Tool
      Few small or relatively unknown companies with
  !
      outdated technology
      Customers who think they can create this product
  !
      on their own

  Company Advantage
      Proven technological advantages and larger
  !
      installed base
      Emphasize safety (OSHA) issues
  !
Goals & Objectives
  Five-year goals
      Sales growth of 15 to 20% in hand tool
  !
      market
      Obtain a 20% or more market share in the
  !
      air-vacuum excavator market
      Maintain and average revenue growth of
  !
      20%
      Maintain a positive cash flow
  !

      Keep gross margin at 30% or more
  !
Financial Plan
  Normally this page is for financial
  information
All in Constant $1000

Unit Plan
Uses of Funds
 Technology Development
      Lower air use excavation methods
  !

      Small vacuum product
  !

      Patents
  !

 Personnel requirements
      Engineer
  !
      Additional Sales person
  !

      Additional shop and support staff
  !

 Internal Improvements
      Facility improvements and expansion
  !

 Marketing and Brand Development
      Demo unit construction 60 and 150
  !

      Marketing development and positioning (web site development etc.,
  !
      advertising promotions, and trade shows)
Funds Required
Technology Development –
Personnel –
Internal Improvements –
Marketing and Brand Development -
Sources of Funds
  Internal – 10%
  Investors – 25%
  State and Local Programs – 15%
  Conventional Bank Financing or other –
  50%

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Sample Business Plan Presentation

  • 2. Company Background Small company in founded in 1991 Founders are people who developed air excavation products for other companies Specialize in the R&D of air excavation Commercial products are offspring of prior R&D projects with EPRI, DOE, and DOD
  • 3. Mission Statement (name of company) seeks to apply its superior technology in air excavation to provide equipment and services in the growing market for safe excavation.
  • 4. Products Hand Tool and Accessories Air-Vacuum Excavator Demining and UXO Removal Systems Purchase Resale Compressors Service Projects
  • 7. Demining and UXO Removal Systems
  • 9. Service Projects and Other Environmental Clean Up Use of air nozzles for special purposes such as industrial cleaning Special purpose custom built air excavation equipment
  • 10. Our Management Team President – Marketing Director – Consultant –Accomplishments: - Over 20 years experience in air excavation, ! numerous patents – Over 25 years experience in management and ! marketing with West. Elec. 4 years with company – Over 50 years business experience ! Management has over 40 years combined experience in air excavation Staff – 3 Full Time, 5 part time employees
  • 11. Markets Air-vacuum Hand Tool excavator Arboricultural - 50,000 ! Utility location Firms - 150 Industrial – 50,000 ! ! Subsurface Engineering Firms Utilities – 43,000 ! ! - 100 Fire/Rescue – 29,000 ! Utilities – 20,000 ! Municipalities – 80,000 ! Excavation Contactors ! Misc./Rental – 2,000 including those in HDD – ! 40,000 Total US = 250,000 Municipalities/Misc. – 80,000 Potential Customers ! Total US = 150,000 US Market = $.4B to $.5B Potential Users (Internationally 2 to 3 X) US Market = $6- $10B
  • 12. Market Comments Hand Tool and Accessory Market Current rate of sales is 200 to 300 units per year ! (worldwide) = $600k Our Growth rate – Avg. 25% over three years ! Comparative tests show company technology to ! be superior Very little competition ! is growing into the industry standard ! Use has recently become an accepted practice in ! arboriculture. Market awareness is increasing in other markets ! with more exposure
  • 13. Market Comments Con’t. Vacuum Excavator Market 1500 to 2500 air and water excavation units sold ! every year 10% or so is air-vacuum units (where the ! plays) 125 to 250 units per year Growth rate of market is 3 – 4%, air could grow ! much faster >20% with market product exposure Regulator environment favors air excavation ! Only 2 real competitors in the market !
  • 14. Opportunity Summary Excavates around sensitive underlying features…roots, pipes, cables etc. Replaces expensive hand digging Eliminates environmentally unfriendly or unsafe practices and processes
  • 15. Business Strategy Take advantage of a real or perceived advantage of Technology. (10 patents) Establish the ____ and _____ brand names as the preferred choice in air excavation products.
  • 16. Competition Con’t Air-vacuum excavator 2 relatively smaller but established competitors ! ($1M to $5M in sales) Products are in the $70K to $175K range ! Strategy Focus on focused markets which require smaller ! units Company has a product cost advantage in these ! applications – priced from $30K to $60K Target selective geographical locations !
  • 17. Competition Hand Tool Few small or relatively unknown companies with ! outdated technology Customers who think they can create this product ! on their own Company Advantage Proven technological advantages and larger ! installed base Emphasize safety (OSHA) issues !
  • 18. Goals & Objectives Five-year goals Sales growth of 15 to 20% in hand tool ! market Obtain a 20% or more market share in the ! air-vacuum excavator market Maintain and average revenue growth of ! 20% Maintain a positive cash flow ! Keep gross margin at 30% or more !
  • 19. Financial Plan Normally this page is for financial information All in Constant $1000 Unit Plan
  • 20. Uses of Funds Technology Development Lower air use excavation methods ! Small vacuum product ! Patents ! Personnel requirements Engineer ! Additional Sales person ! Additional shop and support staff ! Internal Improvements Facility improvements and expansion ! Marketing and Brand Development Demo unit construction 60 and 150 ! Marketing development and positioning (web site development etc., ! advertising promotions, and trade shows)
  • 21. Funds Required Technology Development – Personnel – Internal Improvements – Marketing and Brand Development -
  • 22. Sources of Funds Internal – 10% Investors – 25% State and Local Programs – 15% Conventional Bank Financing or other – 50%