Part of the FutureWorld Social Media Masterclass series. Real Time Everything deals with the impact of real time data and real time behavior on business and society. Instant everything is a scary... and exciting place.
2. Real Time Everything!
Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
3. @pfeiffer44: “POTUS to address the nation
tonight at 10.30pm eastern time”
- 1 May 2011, 9.45pm,
Dan Pfeiffer,
Communications director at the White House
6. @keithurbahn: “So I’m told by a
reputable person they have killed
Osama Bin Laden. Hot damn.”
- 1 May 2011, 10.25pm
Keith Urbahn
Chief of staff for Donald Rumsfeld
18. From the way we discover
information, to the way we share
information, to the way we
consume information and most
importantly, the way we connect
with others.
33. The Real Time World can be a
scary place for brands…
34. #VodacomMovies #MemePower!
Dude! Where's my signal!
You Haven't Got Mail
The Hunt for Red Reception
Harry Potter and the Deathly Hallo...Hallo!..Hallo?
The Unsocial Network
Crouching Tower, Hidden Signal
Dial Hard
Nick and Norah's Infinite Disconnection
How Cell C Got Her Groove Back
The Phantom Of The Operator
Start off fresh before I’ve contaminated you with trends and opinions… Let’s understand the industry and then have our first discussion
Welcome to the world where everything is going real time. Why?
Always on and always connected, we now live in an all-the-time, anytime world.
Welcome to microwave culture - A world of ready made informationReal time reporting means that the watchdogs of society are everywhere. The gatekeepers of information aren’t your traditional fourth estate – the media- but influencers in social media space. Osama eye-witness story.
All White house news is streamed nowThe even have a reality show – West Wing Week: weekly round-up of events that happened in the life of obama. Compare back to Franklin D Roosevelt’s Fireside chats around the time of the Great Depression: 30 evening radio shows addressing the nation between 1933 and 1944Now obama does the same – on Youtube
As we saw with the story of osama death, Facebook may have a mass audience, much bigger than that of Twitter, but Twitter is where the influencers are.
As we saw with the story of osama death, Facebook may have a mass audience, much bigger than that of Twitter, but Twitter is where the influencers are.
Twitter is where the news happens. And as of this year, 40% of Tweets are made on a mobile device.Also story about how dangerous it is to present publicly these days – it goes straight from your mouth around the worldOther examples – the popularity of “live blogs” as run by Engadget/Gizmodo during events like an Apple keynote
Public figures are expected to be always available. They need to be in touch with their “fans” almost constantly. Their fans demand that they’re accessible. Musician Cee Lo Green recently put his phone number on Twitter – his phone only stopped ringing when he answered it.
One of the things real time culture spat out – was memes.
Meme came out about his matric results
Fun memes
Tv based memes – but the trick is all instantaneous
Talk about BrandHouse reaction to this – trying to hunt the person down, tried to sueNext ad came out: What are you doing Windhoek? We don’t sue our fans Windhoek. Always Keep It Real.
Marketing takes advantage of popular culture. business process has been sped up by culture.
This meme Happened when vodacom network went down for almost a full day in july
There you can see it.Interesting debate. How damaging is this? People making fun of your brand? People finding out about service failures?Or just mob mentality that’s quickly forgotten?
Are you going to tell the fnbtv streaming story here? Or another?
A while back, Twitter strategically shifted it’s positioning away from a “social network” to a real time data service…
http://pepsicozeitgeist.com/
http://pepsicozeitgeist.com/
http://pepsicozeitgeist.com/
http://pepsicozeitgeist.com/
http://pepsicozeitgeist.com/
http://pepsicozeitgeist.com/
We give this data to social networks, now we can mine it.Using filters at the top (gender, region, age) – you can find out how all the 30 year old boys in downtown london are feeling – and hit the pubs!!Obama used this as well, to measure emotional temperature of states he was going to campaign in – and probably will use it again.http://www.wefeelfine.org
Visualising the internet in real time.
Visualising a BUSINESS in real time?
MoodServiceProduct
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