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When Bears Attack!
how a clean mobile interface can save your life
User Experience


         Mobile Platforms


         Designing for Mobile Priorities


         Design Challenge!




Deloitte Digital Presentation Name
User Experience
User Experience is the creation and
synchronization of the elements that affect
    users’ experience with a particular
  company, with the intent of influencing
      their perceptions and behavior.
                     - Russ Unger & Carolyn Chandler
                        A Project Guide to UX Design
Visual Information Seeking

   Overview

   Zoom

   Filter

   Details on Demand




                             Visual	
  Informa.on	
  Seeking	
  Mantra,	
  
                                          Ben	
  Schneiderman	
  (1996)
Visual Information Seeking
Visual Information Seeking
Visual Information Seeking
Visual Information Seeking
Visual Information Seeking
Complexity Heuristics

   Prioritize         Reveal

   Surface Patterns   Zoom

   Account for        Consider Social
   Roles              Implications

   Visualize Data     No UI at All

   Adapt to Users


                               Adapted	
  from	
  Designing	
  for	
  Complexity,	
  
                                              Nadine	
  Schaeffer	
  @	
  IAS12
User Knowledge

  Knowledge in the World
    Interpretation substitutes for learning
    High ease of use on first encounter
    Efficiency slowed by the need of interpretation

  Knowledge in the Head
    Requires learning
    Low ease of use on first encounter
    High efficiency


                                   Adapted	
  from	
  The	
  Design	
  of	
  Everyday	
  Things,	
  
                                                               Donald	
  Norman	
  	
  (1988)
Mobile Platforms
Form Factor




Deloitte Digital Presentation Name
Platforms


                                                       12:00

                                     AT&T   12:34 PM




Deloitte Digital Presentation Name
Platforms


                                                                                  12:00

                                     AT&T   12:34 PM


                                                       TAB ONE   TAB TWO   TAB THREE




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Deloitte Digital Presentation Name
navigation bar

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main action bar




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main action bar




                                               ITW Logo



Deloitte Digital Presentation Name
main action bar




                                      ITW




                                                  action icons




Deloitte Digital Presentation Name
main action bar




                                      ITW




Deloitte Digital Presentation Name
main action bar




                                          ITW

                                     Workshops

                                     Keynotes
                                                 spinner
                                     Schedule

                                     Map of Suncadia




Deloitte Digital Presentation Name
main action bar




                                          ITW
                                          Workshops

                                     Workshops

                                     Keynotes

                                     Schedule

                                     Map of Suncadia




Deloitte Digital Presentation Name
Workshops                  action bar for
          When Bears Attach                navigation and actions.
          How a clean mobile interface
          can save your life!


          Design Hike
          Mapping the sensory experi-
          ence.


         Getting your Hands Dirty
         Screen printing techniques to
         add to your design tool kit.
                                           Lists present multiple line
          LoFi with HiFi Results
                                           items in a vertical
          Find out how to do LiFi Illus-
          trations with HiFi results.      arrangement. They can be
         Perfecting Your Vision            used for data selection as
         Find out how to set goals and
         watch your career take off.       well as drill down navigation.
         Sculpture in the Raw
         Nature provides you with
         everything you need.




Deloitte Digital Presentation Name
Bears




                                                     Grid lists are an alternative
                                                     to standard list views. They
          Silly Bear                 Angry Bear
                                                     are best suited for showing
                                                     data sets that represent
                                                     themselves through images.
          Big Bear                   Curious Bear




          Frustrated Bear            Confused Bear




Deloitte Digital Presentation Name
ITW                                    top action bar
              TAB ONE            TAB TWO   TAB THREE
                                                       tab bar




                                                       bottom action bar


Deloitte Digital Presentation Name
ITW

TAB ONE   TAB TWO   TAB THREE
                                fixed tab
                                display all items
                                concurrently. To
                                navigate to a
                                different view, touch
                                the tab, or swipe left
                                or right.
ITW

                                     ONE         TWO
                                                 ONE   THREE
                                                        TWO    scroll tab
                                                               controls can
                                                               contain a larger
                                                               number of items.
                                                               (≈5-7 items)




Deloitte Digital Presentation Name
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navigation bar




                                              Title




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navigation bar




                                              ITW




                                           ITW Logo



Deloitte Digital Presentation Name
ITW




                                      tool bar


Deloitte Digital Presentation Name
ITW
                                      Cancel



        Suncadia Resort


        Workshops


        Keynotes                               table view presents
        Schedule
                                               data in a single-column
                                               list of multiple rows.
        Bear Scat




       Bear Hugs




Deloitte Digital Presentation Name
ITW
         Location

         Suncadia

         Types of Bears

         Grizzly

         Polar                        Grouped tables display
         Brown                        groups of rows that are
         Workshops                    inset from the side
         When Bears Attack            edges of the screen.
         Design Hike

         Think It, Make It




Deloitte Digital Presentation Name
List        Grid   segmented control shows a
                  Silly Bear
                                            horizontal list of items. Each
                                            segment looks like a button.
                  Angry Bear


                  Big Bear


                  Curious Bear


                  Frustrated Bear


                  Confused Bear


                  Baby Bear


                  Bear Hug




Deloitte Digital Presentation Name
List        Grid   segmented control shows a
                  Silly Bear
                                            horizontal list of items. Each
                                            segment looks like a button.
                  Angry Bear


                  Big Bear


                  Curious Bear


                  Frustrated Bear


                  Confused Bear


                  Baby Bear


                  Bear Hug




Deloitte Digital Presentation Name
List        Grid




Deloitte Digital Presentation Name
Bears
                                     Berry Bonds
                                     12 years old
                                     California
                                     Loves blue berries, honey, scratching
                                     his back on redwood trees, and
                                     growling at ui and ux designers.
                                     In his down time he is a stakeholder
                                     on many web and mobile projects.




                         List                   Grid




Deloitte Digital Presentation Name
Common Gestures
Tap




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Double Tap




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Press & Hold




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Example




Deloitte Digital Presentation Name
Swipe Left




Deloitte Digital Presentation Name
Swipe Right




Deloitte Digital Presentation Name
Swipe Right or Left




Deloitte Digital Presentation Name
Pinch




                                     scale down




Deloitte Digital Presentation Name
Spread




                                     scale up




Deloitte Digital Presentation Name
Clear




Deloitte Digital Presentation Name
Designing for Mobile
Priorities
“Mobile users’ priorities change,
   but their intents don’t.”

                               - Emily Wengert
                     Beyond Channels (IAS 2012)
Value in Context
Value in Context
Value in Context
Value in Context
Value in Context
Value in Context
Value in Context
Value in Context
Value in Context
Value in Context
Value in Context
Value in Context
Value in Context Heuristics

    Clearly Identify:
       The value proposition
       The target user
       The target context

    Leverage Context Specific Assets
    Accommodate Context Specific Limitations
    Purge Unnecessary Features & Content
The Challenge
Deloitte Digital Presentation Name
Web   Phone




Deloitte Digital Presentation Name
Value




Deloitte Digital Presentation Name
Rules & Exercise
outdoorsy   long list of content
shortened list   toolkit
Washington Trails Association
Washington Trails Association
          Find a Hike                Volunteer
            Hiking Guide              Trail Work Parties
            Hike Finder Map           Volunteer Opportunities
            Trip Report               Youth Opportunities
            Seasonal Hike             Who’s Who in Trail
                                      Maintenance
          Hike Resources
            Hiking Basics            Membership
            Recreational Pass Info    Join WTA
            Ranger Station Info       Renew
            Hiking with Kids          Donate
            Magazine                  Other Ways to Give
            Photo Contest             Hike-A-Thon
            Photo Gallery             Online Store
                                      Update Personal Info
          Blog
Washington Trails Association
                         Short List
                          Hike Finder with Map
                          Trip Report
                          Photo Gallery
Short List




  Type the City, State or ZIP code:            Trail Finder   Trail        Back   Photo Gallery
                                      Cancel




Trail Name

                                                          Big Mountain
                                               Type of Hike
                                               Day Hike
                                               Region
                                               North Cascades - Mountain
                                               Loop Highway

                                               What you will see
                                               Wildflowers blooming, ripe
                                               berries
Value in Context Heuristics

    Clearly Identify:
       The value proposition
       The target user
       The target context

    Leverage Context Specific Assets
    Accommodate Context Specific Limitations
    Purge Unnecessary Features & Content
Make Magic!
Presented by
DANI STORLIE &
ANDY FITZGERALD

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When Bears Attack: How a Clean Mobile Interface Could Save Your Life

  • 1. When Bears Attack! how a clean mobile interface can save your life
  • 2. User Experience Mobile Platforms Designing for Mobile Priorities Design Challenge! Deloitte Digital Presentation Name
  • 4. User Experience is the creation and synchronization of the elements that affect users’ experience with a particular company, with the intent of influencing their perceptions and behavior. - Russ Unger & Carolyn Chandler A Project Guide to UX Design
  • 5. Visual Information Seeking Overview Zoom Filter Details on Demand Visual  Informa.on  Seeking  Mantra,   Ben  Schneiderman  (1996)
  • 11. Complexity Heuristics Prioritize Reveal Surface Patterns Zoom Account for Consider Social Roles Implications Visualize Data No UI at All Adapt to Users Adapted  from  Designing  for  Complexity,   Nadine  Schaeffer  @  IAS12
  • 12. User Knowledge Knowledge in the World Interpretation substitutes for learning High ease of use on first encounter Efficiency slowed by the need of interpretation Knowledge in the Head Requires learning Low ease of use on first encounter High efficiency Adapted  from  The  Design  of  Everyday  Things,   Donald  Norman    (1988)
  • 14. Form Factor Deloitte Digital Presentation Name
  • 15. Platforms 12:00 AT&T 12:34 PM Deloitte Digital Presentation Name
  • 16. Platforms 12:00 AT&T 12:34 PM TAB ONE TAB TWO TAB THREE Deloitte Digital Presentation Name
  • 18. navigation bar Deloitte Digital Presentation Name
  • 19. main action bar Deloitte Digital Presentation Name
  • 20. main action bar ITW Logo Deloitte Digital Presentation Name
  • 21. main action bar ITW action icons Deloitte Digital Presentation Name
  • 22. main action bar ITW Deloitte Digital Presentation Name
  • 23. main action bar ITW Workshops Keynotes spinner Schedule Map of Suncadia Deloitte Digital Presentation Name
  • 24. main action bar ITW Workshops Workshops Keynotes Schedule Map of Suncadia Deloitte Digital Presentation Name
  • 25. Workshops action bar for When Bears Attach navigation and actions. How a clean mobile interface can save your life! Design Hike Mapping the sensory experi- ence. Getting your Hands Dirty Screen printing techniques to add to your design tool kit. Lists present multiple line LoFi with HiFi Results items in a vertical Find out how to do LiFi Illus- trations with HiFi results. arrangement. They can be Perfecting Your Vision used for data selection as Find out how to set goals and watch your career take off. well as drill down navigation. Sculpture in the Raw Nature provides you with everything you need. Deloitte Digital Presentation Name
  • 26. Bears Grid lists are an alternative to standard list views. They Silly Bear Angry Bear are best suited for showing data sets that represent themselves through images. Big Bear Curious Bear Frustrated Bear Confused Bear Deloitte Digital Presentation Name
  • 27. ITW top action bar TAB ONE TAB TWO TAB THREE tab bar bottom action bar Deloitte Digital Presentation Name
  • 28. ITW TAB ONE TAB TWO TAB THREE fixed tab display all items concurrently. To navigate to a different view, touch the tab, or swipe left or right.
  • 29. ITW ONE TWO ONE THREE TWO scroll tab controls can contain a larger number of items. (≈5-7 items) Deloitte Digital Presentation Name
  • 31. navigation bar Title Deloitte Digital Presentation Name
  • 32. navigation bar ITW ITW Logo Deloitte Digital Presentation Name
  • 33. ITW tool bar Deloitte Digital Presentation Name
  • 34. ITW Cancel Suncadia Resort Workshops Keynotes table view presents Schedule data in a single-column list of multiple rows. Bear Scat Bear Hugs Deloitte Digital Presentation Name
  • 35. ITW Location Suncadia Types of Bears Grizzly Polar Grouped tables display Brown groups of rows that are Workshops inset from the side When Bears Attack edges of the screen. Design Hike Think It, Make It Deloitte Digital Presentation Name
  • 36. List Grid segmented control shows a Silly Bear horizontal list of items. Each segment looks like a button. Angry Bear Big Bear Curious Bear Frustrated Bear Confused Bear Baby Bear Bear Hug Deloitte Digital Presentation Name
  • 37. List Grid segmented control shows a Silly Bear horizontal list of items. Each segment looks like a button. Angry Bear Big Bear Curious Bear Frustrated Bear Confused Bear Baby Bear Bear Hug Deloitte Digital Presentation Name
  • 38. List Grid Deloitte Digital Presentation Name
  • 39. Bears Berry Bonds 12 years old California Loves blue berries, honey, scratching his back on redwood trees, and growling at ui and ux designers. In his down time he is a stakeholder on many web and mobile projects. List Grid Deloitte Digital Presentation Name
  • 42. Double Tap Deloitte Digital Presentation Name
  • 43. Press & Hold Deloitte Digital Presentation Name
  • 45. Swipe Left Deloitte Digital Presentation Name
  • 46. Swipe Right Deloitte Digital Presentation Name
  • 47. Swipe Right or Left Deloitte Digital Presentation Name
  • 48. Pinch scale down Deloitte Digital Presentation Name
  • 49. Spread scale up Deloitte Digital Presentation Name
  • 52. “Mobile users’ priorities change, but their intents don’t.” - Emily Wengert Beyond Channels (IAS 2012)
  • 65. Value in Context Heuristics Clearly Identify: The value proposition The target user The target context Leverage Context Specific Assets Accommodate Context Specific Limitations Purge Unnecessary Features & Content
  • 68. Web Phone Deloitte Digital Presentation Name
  • 71. outdoorsy long list of content
  • 72. shortened list toolkit
  • 74. Washington Trails Association Find a Hike Volunteer Hiking Guide Trail Work Parties Hike Finder Map Volunteer Opportunities Trip Report Youth Opportunities Seasonal Hike Who’s Who in Trail Maintenance Hike Resources Hiking Basics Membership Recreational Pass Info Join WTA Ranger Station Info Renew Hiking with Kids Donate Magazine Other Ways to Give Photo Contest Hike-A-Thon Photo Gallery Online Store Update Personal Info Blog
  • 75. Washington Trails Association Short List Hike Finder with Map Trip Report Photo Gallery
  • 76. Short List Type the City, State or ZIP code: Trail Finder Trail Back Photo Gallery Cancel Trail Name Big Mountain Type of Hike Day Hike Region North Cascades - Mountain Loop Highway What you will see Wildflowers blooming, ripe berries
  • 77. Value in Context Heuristics Clearly Identify: The value proposition The target user The target context Leverage Context Specific Assets Accommodate Context Specific Limitations Purge Unnecessary Features & Content
  • 79. Presented by DANI STORLIE & ANDY FITZGERALD