4. User Experience is the creation and
synchronization of the elements that affect
users’ experience with a particular
company, with the intent of influencing
their perceptions and behavior.
- Russ Unger & Carolyn Chandler
A Project Guide to UX Design
5. Visual Information Seeking
Overview
Zoom
Filter
Details on Demand
Visual
Informa.on
Seeking
Mantra,
Ben
Schneiderman
(1996)
11. Complexity Heuristics
Prioritize Reveal
Surface Patterns Zoom
Account for Consider Social
Roles Implications
Visualize Data No UI at All
Adapt to Users
Adapted
from
Designing
for
Complexity,
Nadine
Schaeffer
@
IAS12
12. User Knowledge
Knowledge in the World
Interpretation substitutes for learning
High ease of use on first encounter
Efficiency slowed by the need of interpretation
Knowledge in the Head
Requires learning
Low ease of use on first encounter
High efficiency
Adapted
from
The
Design
of
Everyday
Things,
Donald
Norman
(1988)
23. main action bar
ITW
Workshops
Keynotes
spinner
Schedule
Map of Suncadia
Deloitte Digital Presentation Name
24. main action bar
ITW
Workshops
Workshops
Keynotes
Schedule
Map of Suncadia
Deloitte Digital Presentation Name
25. Workshops action bar for
When Bears Attach navigation and actions.
How a clean mobile interface
can save your life!
Design Hike
Mapping the sensory experi-
ence.
Getting your Hands Dirty
Screen printing techniques to
add to your design tool kit.
Lists present multiple line
LoFi with HiFi Results
items in a vertical
Find out how to do LiFi Illus-
trations with HiFi results. arrangement. They can be
Perfecting Your Vision used for data selection as
Find out how to set goals and
watch your career take off. well as drill down navigation.
Sculpture in the Raw
Nature provides you with
everything you need.
Deloitte Digital Presentation Name
26. Bears
Grid lists are an alternative
to standard list views. They
Silly Bear Angry Bear
are best suited for showing
data sets that represent
themselves through images.
Big Bear Curious Bear
Frustrated Bear Confused Bear
Deloitte Digital Presentation Name
27. ITW top action bar
TAB ONE TAB TWO TAB THREE
tab bar
bottom action bar
Deloitte Digital Presentation Name
28. ITW
TAB ONE TAB TWO TAB THREE
fixed tab
display all items
concurrently. To
navigate to a
different view, touch
the tab, or swipe left
or right.
29. ITW
ONE TWO
ONE THREE
TWO scroll tab
controls can
contain a larger
number of items.
(≈5-7 items)
Deloitte Digital Presentation Name
32. navigation bar
ITW
ITW Logo
Deloitte Digital Presentation Name
33. ITW
tool bar
Deloitte Digital Presentation Name
34. ITW
Cancel
Suncadia Resort
Workshops
Keynotes table view presents
Schedule
data in a single-column
list of multiple rows.
Bear Scat
Bear Hugs
Deloitte Digital Presentation Name
35. ITW
Location
Suncadia
Types of Bears
Grizzly
Polar Grouped tables display
Brown groups of rows that are
Workshops inset from the side
When Bears Attack edges of the screen.
Design Hike
Think It, Make It
Deloitte Digital Presentation Name
36. List Grid segmented control shows a
Silly Bear
horizontal list of items. Each
segment looks like a button.
Angry Bear
Big Bear
Curious Bear
Frustrated Bear
Confused Bear
Baby Bear
Bear Hug
Deloitte Digital Presentation Name
37. List Grid segmented control shows a
Silly Bear
horizontal list of items. Each
segment looks like a button.
Angry Bear
Big Bear
Curious Bear
Frustrated Bear
Confused Bear
Baby Bear
Bear Hug
Deloitte Digital Presentation Name
39. Bears
Berry Bonds
12 years old
California
Loves blue berries, honey, scratching
his back on redwood trees, and
growling at ui and ux designers.
In his down time he is a stakeholder
on many web and mobile projects.
List Grid
Deloitte Digital Presentation Name
65. Value in Context Heuristics
Clearly Identify:
The value proposition
The target user
The target context
Leverage Context Specific Assets
Accommodate Context Specific Limitations
Purge Unnecessary Features & Content
74. Washington Trails Association
Find a Hike Volunteer
Hiking Guide Trail Work Parties
Hike Finder Map Volunteer Opportunities
Trip Report Youth Opportunities
Seasonal Hike Who’s Who in Trail
Maintenance
Hike Resources
Hiking Basics Membership
Recreational Pass Info Join WTA
Ranger Station Info Renew
Hiking with Kids Donate
Magazine Other Ways to Give
Photo Contest Hike-A-Thon
Photo Gallery Online Store
Update Personal Info
Blog
76. Short List
Type the City, State or ZIP code: Trail Finder Trail Back Photo Gallery
Cancel
Trail Name
Big Mountain
Type of Hike
Day Hike
Region
North Cascades - Mountain
Loop Highway
What you will see
Wildflowers blooming, ripe
berries
77. Value in Context Heuristics
Clearly Identify:
The value proposition
The target user
The target context
Leverage Context Specific Assets
Accommodate Context Specific Limitations
Purge Unnecessary Features & Content