Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Desiring Ecologies: Meaning-Making in the Network Wilderness

5,928 views

Published on

My talk from the 2015 Information Architecture Summit in Minneapolis on April 24th. Earlier versions of this talk were also presented as the keynote for the Italian Information Architecture Summit in Bologna on November 8, 2014, and at World IA Day Seattle 2015 on February 1.

Published in: Design

Desiring Ecologies: Meaning-Making in the Network Wilderness

  1. 1. DESIRING ECOLOGIES MEANING MAKING IN THE NETWORK WILDERNESS Information Architecture Summit | April 24, 2015 Andy Fitzgerald | @andybywire www.andyfitzgerald.org
  2. 2. image by Forrest Cavale via unsplash.com
  3. 3. adapted from Peter Morville’s Intertwingled (2014)
  4. 4. inflow outflowstock immigration weather parasites disease food scarcity adapted from Peter Morville’s Intertwingled (2014)
  5. 5. “It is the job of information architects to make connected environments intelligible to everyday end-users.” THESIS #1
  6. 6. Search maps what we know to what we find The Droids We’re Looking For by Stéfan via flickr
  7. 7. Orienteering maps what we find to what we know
  8. 8. – Richard Saul Wurman “The organization of information creates new information” http://www.amazon.com/Hats-Design-quarterly-Richard-Wurman/dp/B00072ALZ0
  9. 9. “We currently stand at the threshold of an incalculably large emergent organic information network” THESIS #2
  10. 10. – Lucas, Ballay & McManus “Well-designed complexity … should look a lot like life.”
  11. 11. Lower Sarnac Lake by Mattes via Wikimedia Commons
  12. 12. – Phillip Howard, Wired “Social media became a critical part of the toolkit for greater freedom.” http://www.washington.edu/news/2011/09/12/new-study-quantifies-use-of-social-media-in-arab-spring/
  13. 13. – Micha Benoliel “Usually, the more people in the same location, the less connectivity you get … with FireChat it’s the opposite.” http://www.theguardian.com/world/2014/sep/29/firechat-messaging-app-powering-hong-kong-protests
  14. 14. “Designing for emergence means designing for desire” THESIS #3
  15. 15. ‣ Social media ‣ Text messaging ‣ RFID ‣ IPv6 DESIGNED FOR DESIRE
  16. 16. – Louise Barrett “It is the interaction of these rules with the environment that equals complex behavior.” adapted from Barrett’s Beyond the Brain (2011)
  17. 17. ‣ Hierarchy ‣ Modularity ‣ Redundancy ‣ Generativity BEAUTIFUL COMPLEXITY adapted from Lucas, Ballay & McManus’s Trillions (2012)
  18. 18. world sports moneyculture environment Americas NFL Mid East MBL Africa NHL Europe NBA regions scores popular region cities UK people new age regions Asia leagues people opinion opinion The Guardian (approximately)
  19. 19. ARTICULATED TAXONOMY 1. Define vision 2. Create base taxonomy 3. Articulate in context
  20. 20. VISION ‣ Informs and guides information design ‣ Provides a central point of cohesion ‣ Influences the choices we make about structure, categorization, and labeling
  21. 21. 
 “To inform and empower the UK middle class” VISION
  22. 22. VISIONVISION “Connecting and enriching the community”
  23. 23. TAXONOMY ‣ A method of arrangement designed to create a particular kind of understanding ‣ Creates new meaning with structure ‣ The model used to communicate vision
  24. 24. world sports moneyculture environment Americas NFL Mid East MBL Africa NHL Europe NBA TAXONOMY regions scores popular region cities UK people new age regions Asia leagues people opinion opinion
  25. 25. world sports moneyculture environment Americas NFL Mid East MBL Africa NHL Europe NBA category TAXONOMY regions scores popular region cities UK people new age regions Asia leagues people opinion opinion
  26. 26. world sports moneyculture environment Americas NFL Mid East MBL Africa NHL Europe NBA location category TAXONOMY regions scores popular region cities UK people new age regions Asia leagues people opinion opinion
  27. 27. world sports moneyculture environment Americas NFL Mid East MBL Africa NHL Europe NBA location time category TAXONOMY regions scores popular region cities UK people new age regions Asia leagues people opinion opinion
  28. 28. world sports moneyculture environment Americas NFL Mid East MBL Africa NHL Europe NBA location time personality category TAXONOMY regions scores popular region cities UK people new age regions Asia leagues people opinion opinion
  29. 29. world sports moneyculture environment Americas NFL Mid East MBL Africa NHL Europe NBA location time hierarchy personality category TAXONOMY regions scores popular region cities UK people new age regions Asia leagues people opinion opinion
  30. 30. world sports money culture environment by category opinion The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic Chelsea’s Diego Costa seals win over Everton in nine-goal thriller Karen O: soundtrack of my life You can try to be the next Hemingway – for $6000 The week in wildlife – in pictures
  31. 31. Americas UK Europe by location The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic Chelsea’s Diego Costa seals win over Everton in nine-goal thriller Karen O: soundtrack of my life You can try to be the next Hemingway – for $6000 The week in wildlife – in pictures
  32. 32. developing breaking looking ahead by time The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic Chelsea’s Diego Costa seals win over Everton in nine-goal thriller Karen O: soundtrack of my life You can try to be the next Hemingway – for $6000 The week in wildlife – in pictures
  33. 33. artists leaders athletes pundits by personality The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic Chelsea’s Diego Costa seals win over Everton in nine-goal thriller Karen O: soundtrack of my life You can try to be the next Hemingway – for $6000 The week in wildlife – in pictures
  34. 34. Popular by hierarchy The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic Chelsea’s Diego Costa seals win over Everton in nine-goal thriller Karen O: soundtrack of my life You can try to be the next Hemingway – for $6000 The week in wildlife – in pictures
  35. 35. ARTICULATION ‣ The expression of a concept in context ‣ Defines “breakpoints” for an information model ‣ Creates coherency across contexts
  36. 36. world sports money culture environment large screen opinion The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic Chelsea’s Diego Costa seals win over Everton in nine-goal thriller Karen O: soundtrack of my life You can try to be the next Hemingway – for $6000 The week in wildlife – in pictures
  37. 37. The week in wildlife – in pictures world top stories Americas small screen The US government can brand you a terrorist based on a Facebook post. We can’t let them make up the rules Putin likens Ukraine’s forces to Nazis and threatens standoff in the Arctic Chelsea’s Diego Costa seals win over Everton in nine-goal thriller Karen O: soundtrack of my life You can try to be the next Hemingway – for $6000 sports The week in wildlife – in pictures Karen O: soundtrack of my life
  38. 38. – Malcolm McCullough “[Navigation is] less a map than a recombined collage”
  39. 39. “The designer […] must abandon the conceit of absolute control of her medium and seek instead the abstract understanding of the scientist” – Lucas, Ballay & McManus
  40. 40. “We cannot specify an ecology, but nor are we powerless to affect its evolution. ” – Lucas, Bally & McManus
  41. 41. Thank you! Andy Fitzgerald @andybywire www.andyfitzgerald.org
  42. 42. BOOKS & ARTICLES ‣ Trillions. Peter Lucas, Joe Ballay, Mickey McManus. (2012) ‣ Intertwingled. Peter Morville. (2014) ‣ Beyond the Brain. Louise Barrett. (2011) ‣ Everyware. Adam Greenfield. (2006) ‣ Supersizing the Mind. Andy Clark. (2010) ‣ Digital Ground. Malcolm McCullough. (2004) ‣ Understanding Context. Andrew Hinton. (2014) ‣ “New study quantifies use of social media in Arab Spring.” UW Today. Catherine O’Donnell. (2014) ‣ “FireChat – the messaging app that’s powering the Hong Kong protests.” The Guardian. Archie Bland. (2014) ‣ “Hats.” Design Quarterly. Richard Saul Wurman. (1989)

×