How publishers can connect with readers, promote books and boost sales by improving the sample experience on their book pages.

1. Improving Reader Engagement
on publishers’ websites and books pages
How publishers can connect with
readers, promote books and boost
sales by improving the sample
experience on their book pages.

2. Improved Discoverability in 3 Steps
1. Hook the reader with online book excerpts that they can read with one click
on any device – no file to download, no app to install.
2. Convert browsers to buyers with multi-retailer or channel-specific buy links
from within each sample.
3. Go viral by turning readers into evangelists by empowering readers to
share sample as a link from within the excerpt.
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Tip: for more background on the impact and utility of samples, previews and
excerpts, see the Jellybooks white paper: “Book Buying - Myth & Reality”
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3. Case study: Amazon
Observation
Amazon’s “Look inside” feature is used as
much by readers buying hardback and
paperback editions, as it is by those buying
ebooks!
Insight
Online samples are essential to boost
online sales across all formats and
channels! They are not just for promoting
ebook sales.
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4. Step 1 – Hook the Reader
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5. Improve Reader Engagement
Getting Readers Interested
Many readers browsing a website will not have made
up their mind yet about what book to buy. Previews
offer a way of engaging them and hooking them.
Lower Barriers
Clicking on a button offering a free sample is a much
lower barrier for an undecided reader than clicking a
buy button and committing to a purchase.
Improved Reader Engagement
Excerpts engage readers and can be read later, giving
publishers an additional chance to hook the reader.
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6. Mobile-friendly!
Re-flowable Samples
Over 68% of users globally access websites
via their mobile phone. It is now essential to
offer book samples that support a fully
optimised online experience across devices.
Cloud-hosted Previews
To work effectively online samples have to be
easy to read and available on any device
with a minimum of effort. Cloud-hosted ePUB
previews offer the best user experience for
book readers on any device!
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7. Engineered for “Generation NOW”
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PDF ePUB
2 to 3 seconds to load 0.2 to 0.3 seconds to load
Speed matters! Users are fickle. If the book does not load in a fraction of a second,
they will move on to something else!

8. Better Reader Experience
variable font size day/night mode Variable typeface
The Jellybooks Cloud Reader offers all the benefits of a cloud-hosted ePUB solution,
including the many user experience and accessibility benefits of ePUB, which DAISY
has rated the most accessible file format for readers. 8

9. Better Previews for Illustrated Books
Illustrated books - including children’s books and cook books - can be shown
of to best effect with the Jellybooks Cloud Reader which supports the fixed
layout ePUB format (FXL ePUB) as used by Apple Books. 9

10. Cloud-hosted for Ease of Use
Readers
• No app to install
• No file to download
• One-click to read
• Any device
• Save for later
• Offline reading
Publishers
• Link (URL) in text
• Clickable button
• Clickable cover image
• QR codes
• One-click updates
• Detailed analytics
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Nothing is more powerful in hooking readers than great content,
so use samples, previews and excerpts to engage them!

11. Step 2 – Convert to Purchase
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12. Converting Browser to Buyers
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Call-to-action
Buy buttons are located in the navigation
menu and at end of the sample, where
readers are at their most motivated to buy.
Choice of Retailers
A total of seven buy buttons will fit on an
iPhone screen, but there is no limit on the
total number of buy links that can be used.

13. In-sample Buy conversion
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Channel-specific
Exclusive versions can be generated for retailer-
specific book promotions. All buttons are fully
customisable in terms of colour and text.
Analytics
Data is collected about reading and purchase
activity. Conversions can be tracked by retailer
and bookshop with detailed analytics provided.

14. In-Sample Purchasing
Readers
• Try before you buy
• Convenience
• Choice of retailer
• No retailer lock-in
• Device agnostic
Publishers
• Boost Sales
• Support indie bookshops
• Channel-specific options
• Instant updates
• Detailed analytics
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15. Step 3 – Go Viral
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16. In-sample Sharing
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Multiple Sharing Options
One-click-access to a wide range of sharing
options across email and social media.
Measuring Virality (Analytics)
Each share can be individually tracked to
measure how well each post or channel
stimulates online word-of-mouth.

17. In-sample Sharing
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Why Readers Share
They are passionate about the book.
Sharing a samples is less effort than writing
a review.
Sharing links to a sample is “less salesy” for
readers than sharing a link to a buy page.
Samples give somebody else something
“free” -- which is why they also work well
along with reviews.

18. Sharing Samples
Readers
• One-clicks sharing
• Retailer agnostic
• (soon) sharing highlights
Publishers
• Stimulate word-of-mouth
• Drive conversations
• Boost sales
• Detailed analytics
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19. HOW TO USE
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Read excerpt
sample
Peek inside ↓
❷ Sample button
❸ Sample button
❶ Clickable Cover
Note: This is a mock-up to illustrate the different possibilities not
an actual Implementation by our partner Pan Macmillan

20. Simple Implementation
BASIC – Jellybooks Publisher Portal
• Upload ePUB asset & cover image to portal
• Define retailer links for each book
• Copy/paste sample URL into content management system (CMS)
• Style as link, button and/or linked cover
ADVANCED – Jellybooks API
• Submit assets to Jellybooks via Ingram Coresource, Codemantra, FTP, etc.
• Fully programmatic creation of buy links by Jellybooks
• Automated import of sample URLs by publisher’s CMS
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21. Jellybooks USPs
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 Improve discoverability & boost sales
 Fast, easy-to-use, accessible
 Highly scalable cloud-based infrastructure
 Detailed data and in-depth analytics
 Affordable (annual fee from as little as £2 per title)
Plus can be used by bookshops, influencers, reviewers, as well as in
email and on social media.

22. Get on Board
and boost reader engagement and sales!