Like a great, airtight math formula, there is a simple, impeccable blogging formula, that, when followed, makes you an authority in your field quickly... You don’t just blog about anything. Instead, you blog for targeted buyers, targeting the people in your niche. You’re not just trying to attract a general crowd, you’re writing directly and talking directly to the people who’re seeking what you have. Now the cool thing about online stuff and MLM and network marketing is that what you have for them is educational. The way you deliver it is your personality. So deliver! But, as with anything human, the effective blogging formula is a balance of both science and art. The science in this case is A) Targeting buyers B) Providing VALUE C) Producing content consistently The art is tailoring it to your voice, writing in your voice.

1. The Winning Authority
Blogging Formula
Source: http://yourbrainonyou.com/simple-winning-blogging-
formula/
By Drew Doggett
In my experience as a (wannabe) mathematician I
wanted to have a tight formula, a “winning” formula. I
was always looking for holes or inconsistencies or
falsehoods in each problem.
Good math is airtight. Bad math, faulty formulas… they
just don’t work. They’re not even real!
The authority blogging formula I teach is a winner.
It’s airtight. It works. I’ll prove it.
And here it is:
You don’t just blog about anything. Instead, you blog for
targeted buyers, targeting the people in your niche.
You’re not just trying to attract a general crowd, you’re
writing directly and talking directly to the people who’re
seeking what you have.
Now the cool thing about online stuff and MLM and
network marketing is that what you have for them is
educational.
The way you deliver it is your personality. So deliver!
But, as with anything human, the effective blogging
formula is a balance of both science and art. The
science in this case is:
A) Targeting buyers
B) Providing VALUE
C) Producing content consistently
The art is tailoring it to your voice, writing in your
voice.
Many people don’t know how to do this. And because
they don’t know, they don’t try.
But we didn’t learn to ride a bike, or swim, or play
poker, or cook, or read or write without trying.
Going through the process of learning.
I see way too many people behave as though God’s
work is done, as though he stopped creating, as though
you learn to walk, ride a bike, drive a car, write, read,
and you’re done… as though the miracle process of life
and creation ended two thousand years ago.
I believe that we are living “God-accelerated” times.
He/She/Source is still creating and will always be
creating.
There is no end to creation.
And it’s YOUR responsibility and privilege to create
your life.
That means struggle. That means sprouting and
growing. So that means embracing pain and discomfort
as a part of life.
The seed’s casing splits and bursts apart so the plant
within can grow up through the dank, dark dirt into the
light and from there bloom and fruit.
Creation involves destruction… and from a human
standpoint, that usually means pain and discomfort.
And at the risk of sounding blasphemous to too many
people who take this sort of thing way too seriously… I
say, each and every one of us is God. Basically.

2. Created in the image of Him/Her, we were created with
the power to create.
YOU are the master of your fate; the captain of your
soul.
So creating your life is in fact your responsibility and
your right. It’s also your privilege. And also, you can
create whatever you want within the realm of your soul
(which is YOU, the animator, the spirit, the captain, the
master).
I know I just went from math to blogging to God and
creation, to your divinity, but this is often how this stuff
connects in my mind.
Back to the winning blogging formula…
Blogging to sell stuff is like a product that’s tailor-made
for you. And when you blog this way — from your
personality, thoroughly answering questions of your
customers/buyers, you don’t have to really sell.
If you’re a dentist you sell dentistry. Your target market
is people who need teeth work. That’s what you talk
about; that’s what you specialize in.
And much more than any offline business, you can
brand yourself online very effectively as the personality
you were born with and that you continue to cultivate.
And blogging is one way to do that. The way, if you ask
me. It’s free, it’s permanent, and it’s an outpouring of
your soul, which makes you a better a person.
Deliver people your voice, your personality. Your
creations.
Talk to them in a confident, conversational tone, like
you do with your friends.
You don’t have to be flashy and you don’t have to yell
louder than the next person.
What you do need to do is simply express your
personality, no matter what it is, and educate folks.
Give more in use value than you receive in
cash value.
This is a winning formula as a mathematician, as a math
tutor, and as a blogger… this is a good, solid, winning
formula.
Don’t blog generally, don’t just blog about general stuff.
Make your blog thematic.
And here’s a piece of the formula that seems counter-
intuitive but is absolutely, 100% true and is rooted in
empirical evidence: the smaller and more narrow your
niche, or theme, the faster and more easily you can
dominate it and become the authority in that niche.
For instance, which niche would be easier to become an
authority… “losing weight” or “losing weight after
pregnancy”?
The latter, right? If you had a blog devoted to
everything about losing weight after pregnancy, you’d
be the authority in that niche. And you wouldn’t need
all the “losing weight” people, BUT you’d still get some
of their traffic.
The narrower the better. You can narrow down into any
niche. There’s plenty of room. And ultimately, like
creation itself, it’s inexhaustible.
In a very narrow niche, when you write with your voice
and you write to inform, you need less traffic, fewer
leads and fewer sales to make good money.
Why? Because they’re so laser targeted. The people
that come to your site come there because you have
the exact answers to the exact questions they’re looking
for.
Thus, they trust you and don’t need to go anywhere else.
You can put your interests and general stuff in your
informative blog posts, sure. Link to songs or cool
videos once in a while that you enjoy. This expresses
your personality.
Mention stuff you enjoy. Like, I’m a big Star Trek
fan…
https://www.youtube.com/watch?v=uuvsKNfSVoA

3. But don’t make the blog post about that stuff
particularly.
Even though you can put small bits of entertaining stuff
in your post that express your personality and make the
post a bit more fun to read, you’re still targeting buyers,
you’re targeting a specific audience, and not the whole
general world, and not the people who just like popular
entertainment; rather, an audience who are shopping for
what you have.
Why do I bring this up? Because I use and promote
Empower Network products. I am loyal to them and
love them.
YET, too many people (thousands upon thousands) have
been told by too many leaders to simply blog about
anything and that that will make them a huge income
online from their blog.
Maybe they don’t know any better and that’s why they
tell them this sort of stuff. Not sure. But I think it’s bad
advice.
I get that everyone should blog everyday to get into the
habit of blogging, especially for those who never have
before. You won’t get good at it unless you practice.
But to blog about anything?
Not only is a blog with no central theme a bit suspect in
the eyes of Google — so they don’t rank your blog as
well — but it can also be a bit confusing in the eyes of
your visitors. If they even find it…
Don’t blog about just anything. Get targeted. That’s
how it works. It’s mathematically and scientifically
sound.
Get on your own personal Prosperity Mind Meld
(http://yourbrainonyou.com/launching-your-business/)
with me and we’ll set up your specific blogging business
plan.
At this point maybe you’re calling me names and
wondering, “Then, Drew, what are you doing here on
YBOY? You write about relationships, business,
spirituality, changing the world… You some kinda
hypocrite?”
Am I one of those guys who tells you to do one thing
and then does another thing myself?
I admit, I am a bit more general in my blogging… at
least on the surface. I have big plans for Your Brain on
YOU.
There are a lot of subjects that fall under the personal
development category. I self-ownership and spiritual
awakening as the solutions to many of the problems in
today’s world.
While, yes, I write about starting your business, I’m
building a network of people who want to be strong,
independent, and united. I’m building a network of
like-minded and like-hearted people.
If someone isn’t interested in building her own business,
maybe I’ll resonate with her in another of these self
development categories I have.
YBOY is not all about profit. And I’m OK with that.
It’s how I planned it (or did it plan me?).
YBOY’s about empowering people in all areas of their
lives. It’s about opening up to life instead of resisting.
Yielding to the flow of life. Shedding the ego.
Figuring out life.
It’s about giving your love, accepting yourself and being
yourself.
It’s about the joy of Being; about inner peace that passes
all understanding.
Self-ownership. Personal sovereignty. Then stickin’ it
to the status quo and changing the world.
And all of this we achieve: together.
This blog is is just going to grow and grow and grow.

4. As I said: big plans for it. I want to help as many
people as I possibly can feel the power I feel within. We
each have great personal power within.
I want to help you really be the master of your fate; the
captain of your soul. That is very, very important to me.
Whether that’s in business or not…
One thing I’ve learned is that when you affect one area,
or get one new discipline, it affects ALL areas.
There are few things that I’ve found more empowering
than being my own boss, setting myself free, earning
“freedom money” (http://yourbrainonyou.com/squeeze/?
blogging-formula-pdf) to do what I want with my life.
Plus, it’s damn satisfying to know how to rank on page
one of Google. For anything.
We don’t need to compete with each other in any of
these niches. All niches are deep enough and plentiful
enough to support everyone, thousands of times over.
Summing Up
The impeccable authority blogging formula is this:
• Write for buyers
• Deliver all the answers to the questions they’re
asking
• Use your personality
• Blog consistently
This will make you an authority in your niche. You will
achieve fame and sales. You will grow better, smarter,
sexier, sleeker, faster.
I promise. It’s scientifically sound. There’s no way
around it; no way it can fail.
What a formula, huh?
Want to personally hang with me, mind meld with each
other and have me tailor the Winning Formula for you
and your business?
Click here and let’s do it.
(http://yourbrainonyou.com/partner/)
Authority Blogging Tutor,
Drew Doggett