How Brands Can Survive & Thrive Online - Digital Evolution

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Andrea Vascellari's presentation about "digital evolution" and how "digital species" - in this case websites & web properties of brands and organizations - need to adapt to environmental changes (new …

Andrea Vascellari's presentation about "digital evolution" and how "digital species" - in this case websites & web properties of brands and organizations - need to adapt to environmental changes (new technologies, etc...) or else they will be wiped off the face of the world wide web.

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  • 1. @vascellari Digital Evolution Time is ticking... Andrea Vascellari - CEO
  • 2. @vascellari 'Real World' The Earth  is 4.54 billion years  (based on radiometric age dating of meteorite material, terrestrial and lunar samples)
  • 3. @vascellari 'Digital World' Arpanet (1957) first knowledge transfer network ... Internet (1990) TCP-IP prot. credit: http://www.youtube.com/watch?v=9hIQjrMHTv4
  • 4. @vascellari Primary cause of extinction inability of species to adapt to environmental changes. !
  • 5. @vascellari Mass Extinctions http://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg
  • 6. @vascellari Digital Extinction credit: http://briansolis.com/
  • 7. @vascellari Anyone? http://www.flowtown.com/blog/9-websites-stuck-in-the-1990s-2
  • 8. @vascellari Ellesmerocerids! http://en.wikipedia.org/wiki/Evolutionary_history_of_cephalopods Among the earliest cephalopods order to emerge The only shelled cephalopods that survived the end-Cambrian extinction. All the following cephalopods are derived from these forms
  • 9. @vascellari A few 'bits' later... we've gone a long way...
  • 10. @vascellari Forget Websites...Think of Digital Brains Digital brains aren't that different from human brains... Hindbrain (vital functions) Midbrain (reflex center) Forebrain   (2 hemispheres: logic & creative) credit: http://www.flickr.com/photos/zillafag/3284353334/
  • 11. @vascellari Digital Brain Digital brains aren't that different from human brains... Hindbrain (index, config, css, etc.) Midbrain (forms, spam filters, etc.) Forebrain  (overall design & functionality) credit: http://www.flickr.com/photos/zillafag/3284353334/
  • 12. @vascellari Game Changers credit: http://briansolis.com/ new / evolved species environmental changes
  • 13. @vascellari Evolution Failure? you get wiped off the face of the www : D http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
  • 14. @vascellari Natural Digital Selection Strategy What to do to survive? credits: http://commons.wikimedia.org/wiki/File:Selection.svg http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
  • 15. @vascellari Natural Digital Selection Tactics How to do it? credits: http://commons.wikimedia.org/wiki/File:Selection.svg http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
  • 16. @vascellari Digi-Evolution Google is a digi-sage  it picks the best digital brains that people need to achieve certain objectives. http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
  • 17. @vascellari A Good Place to Start itive.net/get-started http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;) + -
  • 18. @vascellari don’t go extinct... survive & thrive in the digital jungle!
  • 19. @vascellari AndreaVascellari.com [email_address]    
  • 20. @vascellari AndreaVascellari.com [email_address]     itive.net/projectx