Sometimes newsrooms and product managers speak different languages. What's needed is a dictionary to translate concepts about "content" versus "journalism" and "users" versus "readers" or "viewers." Here is a generic glossary that can help traditional journalists and modern product managers alike understand one another.

1. A GLOSSARY OF
NEWS & BUSINESS TERMS
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2. A GLOSSARY OF NEWS + BUSINESS TERMS
Journalism Content
Our journalistic reputation Brand
Readers, Viewers Consumers, Users
Journalists Content Creators
Promotion, Distribution Content Marketing
Editorial Decisions Content Strategy
The newspaper, website, all apps Product
The newspaper, the website Core Products
The mobile website, all mobile & tablet apps Mobile Products
Reaching more people with our journalism Audience Development
Funding our journalism Monetization, revenue
“Growth” means growing readership “Growth” means growing revenue
“Process” sounds like a
burdensome bureaucracy to be avoided
“Process” sounds like a positive
method for getting things done
“Potential Ethical Conflict?”* “Potential Revenue Opportunity?”*
* A joke, sometimes