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A Glossary of News & Business Terms

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Sometimes newsrooms and product managers speak different languages. What's needed is a dictionary to translate concepts about "content" versus "journalism" and "users" versus "readers" or "viewers." Here is a generic glossary that can help traditional journalists and modern product managers alike understand one another.

Published in: News & Politics
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A Glossary of News & Business Terms

  1. 1. A GLOSSARY OF NEWS & BUSINESS TERMS www.amyoleary.me @amyoleary
  2. 2. A GLOSSARY OF NEWS + BUSINESS TERMS Journalism Content Our journalistic reputation Brand Readers, Viewers Consumers, Users Journalists Content Creators Promotion, Distribution Content Marketing Editorial Decisions Content Strategy The newspaper, website, all apps Product The newspaper, the website Core Products The mobile website, all mobile & tablet apps Mobile Products Reaching more people with our journalism Audience Development Funding our journalism Monetization, revenue “Growth” means growing readership “Growth” means growing revenue “Process” sounds like a burdensome bureaucracy to be avoided “Process” sounds like a positive method for getting things done “Potential Ethical Conflict?”* “Potential Revenue Opportunity?”* * A joke, sometimes

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