Intela generates qualified leads for clients through targeted digital marketing campaigns. It uses a proprietary CRISP TECHNOLOGY platform to optimize lead delivery based on consumer behavior and preferences. Intela delivers leads across email, social media, and affiliate publisher networks on a performance basis in exchange for higher fees per qualified lead. One client, Accident Advice Helpline, saw a 20% conversion rate on over 1,000 leads delivered per day by Intela, driving 7,000 new cases in under 5 months.

1. Media Overview

2. Intela’s Proposition
Consumer proposition
• Consumers share purchasing preferences and interests with Intela, in exchange for valuable
incentives, targeted marketing and special offers for the goods they want.
• The consumers are opted-in and data is kept fresh through regular updates.
Client proposition
• Intela’s vast database of its opted-in consumers’ behavior and its intelligent CrispAds
platform allows for highly targeted campaigns that deliver large volumes of qualified leads
for its clients.
• Intela’s expertise in delivering qualified leads enables it to operate on a performance basis
in exchange for higher bounties per lead.
Regulation
• Statutory and industry self regulation lead to a much improved consumer experience.
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3. Market: Email Marketing
E-mail marketing owes its popularity to a number of advantages!
Projected Marketing ROI By Channel – Return in $ per $ Spent (2008)
• High ROI
– E-mail marketing is projected
Print Catalogs 7.3
to generate a ROI of 2.26x
($45.65 per dollar) that of non- Telephone
8.6
Marketing
email Internet marketing
($20.19 per dollar) in 20081 Non-catalog direct
mail
15.6
• Ranked highest for customer Direct Response
17.0
retention3 New spaper Ads
• Cost effective Non E-mail Internet
20.2
Marketing
• Faster response generation
E-mail Marketing 45.7
• Better performance tracking
• Efficient brand building tool 0 5 10 15 20 25 30 35 40 45 50
Source: The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the
U.S., 2007-2008 Edition, Cowen and Company, the Direct Marketing Association’
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4. Demographics of our Data
UK Database:
Total Database size: 8,000,000
Average Opening: 5%
Average Click Through Rating: 8%
Procedure: Single opted in via a site or data capture process
Email Specs: dedicated, solus emails
Frequency sent: 4x/week
eCPM required: $20
The economy demands that marketers look more closely at the return on their marketing decisions. In times like
these, email marketing continues to shine through as an excellent investment. It offers marketers a highly
engaging, customizable, targeted medium to strengthen customer relationships, drive sales, and increase overall
brand experience.
—Richard Castellini, CMO, CareerBuilder.com
“The recession is forcing marketers to sharpen their focus on tactics that are cost-effective and contribute to the
bottom line. This means the Internet is getting more attention, since ROI is usually more measurable online than
in traditional media.”
–eMarketer

5. Social Media Traffic
• Social Media has quickly risen to the
second volume channel for Intela’s lead
generation
• While on-line communication through
social sites hasn’t replaced email, it is an
increasingly popular means of
communication.
• The top 25 social media networks
delivered over 155 million unique visitors
in February 2008
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6. Intela Value Process
Internal Email Email through Affiliate Publishers
Partners
1st channel of delivery 2nd channel of delivery 3rd channel of delivery
Lead Generation Engine
Advertising Offer
Leads to Advertiser
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7. Lead Generation – How do we do it?
Rewards Today Membership Platform
Intela’s traffic and lead
generation platform is based
on our proprietary CRISP
TECHNOLOGY™. Our
system provides our
customers with optimized
leads and customer delivery
through learned
behavior. CRISP
TECHNOLOGY™ increases
ROI by targeting our
customers’ advertisements
to individuals who are most
likely to convert to a lead.

8. Clients
Intela’s clients include leading digital agencies and online brands.
A leading direct response advertising agency. In both off-line and on-line, AJI
is a leader in putting advertising in the hands of consumers.
An integrated online marketing company, with global presence. ValueClick
boasts an extensive network of website publishers and over 5000 advertisers.
Accident Advice Helpline provides access to justice for victims of accidents
following withdrawal of legal aid. The company has helped thousands of clients
file claims through them.
One of the largest and fastest growing mobile phone retailers in the UK with
over 440 stores.
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9. Case Study: Accident Advice Helpline
Accident Advice Helpline is the UK’s leading personal injury
specialist and one of Intela’s exclusive campaigns.
We approached AAH with a proposal to deliver traffic to their
site on a cost per lead model, and as a result we have delivered
Accident Advice Helpline an average of 1000 leads a day with a
20% conversion rate from lead to opened case.
Results: We are now the leading provider of leads for
them, having driven an additional new 7,000 active cases for
them in less than 5 months time.

10. Case Study: AAH
The Email:
The email creatives have
been optimized by Intela
and the client to produce
versions with as high as
30% click to conversion
ratios!

11. Case Study: AAH
The Lead Form:
AAH have worked with Intela to
optimize both the quality of the
lead and the performance of the
application from an affiliate's
perspective, resulting in
increased conversions for all
parties.

12. Our Company
Intela was founded by online marketing and lead generation professionals. Our goal: to build a high
technology, international marketing firm serving clients in the US and Europe. Intela blends expertise in
performance-based marketing and new media, and uses this expertise to attract qualified customers for
our clients.
Intela has offices in both London and the US to service clients’ needs.
Thuy Diem Pham
Director of UK Network
90 Long Acre, Covent Garden, London WC2E 9RZ
Tel: 020 7849 3419 Mobile: 07809 624 770
thuy.pham@intela.com Website: www.intela.co.uk
Jennifer Mansfield
International New Business Director
Tel:+1 303 459 7363 or 1.877.8Intela Mobile: 720 891 1602
AIM | SKYPE IntelaJen MSN: Intelajen@hotmail.com
jennifer@intela.com Website: www.intela.com