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Arti Ots, Chief Marketing Officer, Elion, TeliaSonera Group presented at the Premier Business Leadership Series 2010, http://www.sas.com/theserieshk.
TeliaSonera is one of the leading telecommunications companies throughout Northern Europe and a leader in telecommunication innovation. How does it maintain an edge over the competition in a highly saturated and competitive market? This session will explore:
- Standing out with better customer loyalty.
- Executing profitable and lower-cost marketing campaigns.
- Automating direct marketing.