PAYU Computing Inc. Pitch Deck

1. www.payucomputing.com
info@payucomputing.com
+1-585-216-5831
Adnaan Jiwaji
Guy Kayombya
Ammar Jiwaji
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2. What is PAYU?
• Provides affordable access to the internet and
computing services to the masses in East Africa.
• Customizable and easily deployable pay-as-you-use
computing platform.
• Ability to access packaged services and content such
as educational or health software or on-demand
entertainment.
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3. Why Now?
• Increase in bandwidth availability
– New fiber-optic cables
• Lack of internet and computer usage penetration in
Sub-Saharan Africa
• No affordable means of providing internet enabled
computers.
• Current shared internet access model is broken.
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4. Technology
• Strategically combines novel wireless and cloud
technology for server centered, pay-as-you-use
computing
• Low hardware/software costs - thin clients, wireless mesh
infrastructure and open source software.
• Local server used to provide an array of shared
services including:
• Media services, locally hosted content and websites, a
localized marketplace, low cost VoIP, personal profiles and
storage.
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5. How it works…
Wireless network connects all the client
computers to the local server.
Refill using a voucher and get access to a
wide variety of applications and services
wherever you are.
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6. Market
•Shared internet users in East Africa
•Based on surveys, users willing to spend < $20/month
•Market size calculated at $15/month
Internet Usage in East Africa, Current Trend Internet Usage in East Africa 10% Annual
Current Internet Usage in East Africa
Growth Rate
8,000 35,000
35,000
7,000 30,000
30,000
6,000
25,000
25,000
5,000
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4,000
15,000
15,000
3,000
10,000 10,000
2,000
5,000 5,000
1,000
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TAM in 2008 TAM in 2015, current trend TAM in 2015, 10% growth
# Internet Users: 6.7m # Internet Users: 32m # Internet Users: 13m
Market Size in $: $1.2 Bn Market Size in $: $5.8 Bn Market Size in $: $2.3 Bn
6

7. Customer Stories
(More customer stories can be found in the additional slides)
Customers without computers
These users will use the Angaza PC via either the subscription or voucher system. They can get
their own computers or use computers time sold by the PAYU resellers.
Sites with such users:
Mbezi Beach (Dar-es-Salaam, Tanzania)
The Pain:
A Tanzanian family of 4 with one working parent and a household income of $200 per month. Most
members have limited knowledge of computer use. Need an affordable way of communicating and
sharing information with relatives both inside and outside the country.
The Answer:
Buy a $50 Angaza PC, which comes bundled with a pay-as-you-go internet connection. Call, email,
chat, and share pictures for free with family and friends on the PAYU network, and do the same at
an affordable rate with those outside the network.
Customers with existing desktops / laptops at home
These customers can get the PAYU Router and USB to gain access to the Internet and PAYU OS.
Sites with such users:
Option not yet offered.
The Pain:
A Kenyan middle-aged woman with an old Windows computer that does not respond.
The Answer:
Connect the PAYU router and USB to the same computer and enjoy a virus-free, always up-to-date,
worry-free computer 7

8. Competitors
•Microsoft Flexgo provides PC’s to low-income
families in Brazil using this model – we use open
source and hence are more affordable.
•Novatium provides similar services in India but their
network is wired
•Zonbu, a company in the US that makes a Cloud OS.
•Selcom Wireless in Dar-es-Salaam is attempting mesh
wireless deployments.
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9. Growth
Deployment Phase
Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6 Phase 7
(09/2010- (12/2010- (03/2011- (09/2011- (09/2012- (09/2013- (09/2014-
12/2010) 03/2011) 09/2011) 09/2012) 09/2013) 12/2014) 12/2015)
Base Stations 1 1 1 2 6 9 12
Satellite Stations 6 18 36 72 216 324 432
Last Mile Coverage Areas 18 54 108 216 648 972 1296
Angaza PC Sales 120 360 1440 4320 15120 25920 38880
Total PAYU Users 397 2024 8095 30939 134907 265495 438171
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10. Financials
Year 1 Year 2 Year 3 Year 4 Year 5
Sales
Angaza PC $ 72,000 $ 144,000 $ 540,000 $ 540,000 $ 648,000
PAYU Subscriptions $ 223,840 $ 1,326,104 $ 5,299,442 $ 12,084,847 $ 20,603,151
Router + USB $ 33,274 $ 99,823 $ 465,840 $ 598,937 $ 798,582
User Served by Reseller $ 71,124 $ 471,663 $ 2,081,305 $ 4,986,148 $ 8,804,370
Total Sales $ 400,238 $ 2,041,590 $ 8,386,587 $ 18,209,933 $ 30,854,103
COGS $ 443,186 $ 767,957 $ 2,352,599 $ 2,685,342 $ 3,422,056
Gross Margin $ (42,948) $ 1,273,633 $ 6,033,988 $ 15,524,591 $ 27,432,047
Expenses
Salaries $ 152,917 $ 540,000 $ 760,000 $ 905,000 $ 1,280,000
Infrastructure + Bandwidth $ 413,851 $ 1,226,563 $ 3,904,425 $ 4,390,607 $ 6,449,563
Marketing, Rent and Travel $ 180,000 $ 324,000 $ 408,000 $ 523,000 $ 600,000
Operating Exp. $ 746,767 $ 2,090,563 $ 5,072,425 $ 5,818,607 $ 8,329,563
Operating Profit $ (789,715) $ (816,930) $ 961,562 $ 9,705,984 $ 19,102,485

11. Team
• Adnaan Jiwaji
– Graduated in 2009 with a Master of Engineering degree in Electrical
Engineering and Computer Science from the Massachusetts Institute of
Technology (MIT) in Cambridge, MA.
• Guy-Richard Kayombya
– Graduated in 2009 with a Bachelors of Science in Computer Science and
Engineering from the Massachusetts Institute of Technology (MIT).
• Ammar Jiwaji
– Graduated in 2009 with a Bachelors of Science in Management Science with a
concentration in Finance, and a minor in Economics, from the Massachusetts
Institute of Technology (MIT).
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12. Rwanda Pilot
-Conducted a pilot in Rwanda in January in
collaboration with the Office of the President and the
Rwanda Information Technology Authority
-Set up computers at a coffee shop and a high school
-Gathered feedback from users
-Tested the system in areas with
regular power outages and
poor internet connectivity
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13. Tanzania Deployment
- Partnered with SimbaNet – A leading ISP in Tanzania
- Marketed and sold PAYU services to the desired
customer base.
-Deployed a 20 PAYU computer set-up for a customer
starting a new internet café in suburbs.
- Half of the computers were in one location, the rest were
offered to residents surrounding the café
- Thus started a new paradigm of decentralized internet
cafés.
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14. Tanzania Deployment
-Deployed PAYU-enabled WiFi network in dense
urban area (Dar-es-Salaam city)
- Attracted healthy amount of users.
- Realized the threat of competition from local companies.
-Gathered feedback and usage statistics.
-Realized bottlenecks and ironed out kinks in
software.
PAYU wireless router installed on a pre-existing tower 14

15. Additional Slides

16. …Customer Stories…
Public PAYU Computers
These are computers provided by PAYU resellers for use by the public via vouchers
Sites with such users:
Mbezi Beach (Dar-es-Salaam, Tanzania), Bourbon Café (Kigali, Rwanda), Kitumbini Street (Dar-es-Salaam,
Tanzania)
The Pain:
A young, entrepreneurial, technically inclined man from Uganda who sees the demand for internet in his
place of residence or work, and wants to generate revenue by supplying internet access.
The Answer:
Apply for a loan via the PAYU microfinance fund. Set-up one or more public-access Angaza PCs in the area
where he sees demand. Market his service and generate more than the minimum $15 per month, and
pocket 70% of any revenues above that.
WiFi customers
These are customers with laptops who use the PAYU WiFi using vouchers.
Sites with such users:
Avenue de la Justice (Kigali, Rwanda), Mbezi Beach (Dar-es-Salaam, Tanzania), Kitumbini Street (Dar-es-
Salaam, Tanzania)
The Pain:
A professional manager who works in an area covered by the PAYU network, and wants to connect to the
internet during his lunch break.
The Answer:
Send an SMS specifying the amount of usage time required to an advertised PAYU number, and receive a
10 digit code that can be used to access PAYU WiFi. The charge will be deducted from your mobile
payment account. 16

17. …Customer Stories
Schools
We provide the Angaza PC to schools on either a subscription or voucher system. PAYU also works
with the schools to provide a customized Educational package.
Sites with such users:
Lyceé de Kigali (Kigali, Rwanda), Kibaha Secondary School (Kibaha, Tanzania)
The Pain:
Lyceé De Kigali has a shortage of computers in their labs. The potential of interconnected computers
for education is not being met.
The Answer:
Purchase Angaza PCs, and use the collaboration, blackboard, and teaching tools offered by the PAYU
Education Package.
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18. Market Segments
HOME USERS
-Community based deployment
-Subscription/voucher based system
-Options for having customized packages based on demographics
-Provide Wi-Fi only access for people with computers
ANCHOR INSTITUTIONS
-Provide specialized software packages
-Subscription based system
-Use as anchors to reach a larger rural public
-Examples: Schools, Hospitals, Libraries
INTERNET RESELLES
-Sell the platform to those wishing to provide public Internet access
eg. Internet cafes, malls, hotels, shops.
-Provides a means of generating revenue
- Can be financed via microfinance
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