Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
UK Search Engine Marketing
Benchmark Report

E-consultancy in partnership with
Neutralize (**)
Methodology
• Online survey in March 2007
• E-consultancy’s user base
  –   62,000 registered users
  –   145,000 unique u...
Response
• 744 respondents
  – 384 client-side search marketers
  – 284 agency / consultant respondents
  – Predominantly ...
Topics covered in research
• Search activity and search
  services
• Budget / spending
• Objectives and effectiveness
• Se...
What did people say?

 “E-consultancy continues to
 churn out great research on
 the UK search marketing
 space, with the ...
Who are Neutralize (**)?
        Full-service Search Engine Marketing
        (SEM) agency

        Over 10 years’ experie...
© Neutralize (**) - Search engine optimisation and marketing
What do other companies spend on their
     search engine marketing?




© Neutralize (**) - Search engine optimisation an...
A quarter of UK respondents (25%)
      reported spending of more than
      £100,000 annually.




© Neutralize (**) - Se...
Company

                                  How much do you spend on Search Engine Marketing per
                          ...
About two thirds of respondents said
     their companies would be increasing
     their budgets in the next 12 months for...
Company
                              Do you expect your budgets to increase or decrease in the
                          ...
Agency
                              Do you expect your clients budgets to increase or decrease
                          ...
Online display advertising is the area
     where budgets are most likely to be
     decreasing with 10% of respondents
  ...
© Neutralize (**) - Search engine optimisation and marketing
Company

                           If they are increasing, by how much do you expect your search budgets
                ...
Why all this investment in search engine
     marketing and the increasing budgets?

           lead generation
          ...
Objectives from Paid Search



           Lead Generation                                      53%
           Direct Onlin...
Objectives from SEO



           Drive Traffic                                        65%
           Lead Generation     ...
E-consultancy’s Online Lead Generation Report



    Paid Search and SEO were the online
      marketing channels getting ...
What about my brand?




© Neutralize (**) - Search engine optimisation and marketing
Paid Search and SEO impact on brand

                                 What is m ore im portant in term s of the im pact on...
Paid Search and SEO impact on brand

                               What is m ore im portant in term s of the im pact on y...
What types of search engine marketing
     services are companies using?




© Neutralize (**) - Search engine optimisatio...
If you use an agency, what Paid Search se rvices do
                                                 you use or plan to us...
The four Paid Search services most likely
      to be on the radar were:

    1.        Landing page optimisation         ...
Company
                                    If you use an agency, what SEO services do you use or
                        ...
The four SEO services most likely to be on
      the radar were:

    1. Online PR optimisation                           ...
What types of issues were impacting the
     success of your search engine
     marketing?




© Neutralize (**) - Search ...
La
                                                                                                 ck
                   ...
Pay Per Click “Obstacles to Successquot;



                                           60.00%

                           ...
New for 2008




© Neutralize (**) - Search engine optimisation and marketing
Facebook




© Neutralize (**) - Search engine optimisation and marketing
Hitwise UK - Top 20 Websites - December, 2007
    1. www.google.co.uk 7.69%
    2. mail.live.com 3.13%
    3. www.ebay.co....
Social Media




© Neutralize (**) - Search engine optimisation and marketing
2008 survey is live today …
• New report will include trends data
  plus new questions
• Complete online survey and get fr...
http://tinyurl.com/3al59r
Questions?
Linus Gregoriadis, E-consultancy.com
Email: linus@e-consultancy.com

Teddie Cowell, Neutralize (*/*)
Email: ted...
TFM Search Engine Marketing Benchmark Report
Upcoming SlideShare
Loading in …5
×

TFM Search Engine Marketing Benchmark Report

2,663 views

Published on

Published in: Economy & Finance, Technology
  • Be the first to comment

TFM Search Engine Marketing Benchmark Report

  1. 1. UK Search Engine Marketing Benchmark Report E-consultancy in partnership with Neutralize (**)
  2. 2. Methodology • Online survey in March 2007 • E-consultancy’s user base – 62,000 registered users – 145,000 unique user sessions per month – Client-side & agency digital marketers – Many sectors well represented including retail, financial services, travel and publishing • Press releases
  3. 3. Response • 744 respondents – 384 client-side search marketers – 284 agency / consultant respondents – Predominantly UK respondents (76%) • SMEs and Blue Chips • Range of sectors
  4. 4. Topics covered in research • Search activity and search services • Budget / spending • Objectives and effectiveness • Search engines • Problems and issues
  5. 5. What did people say? “E-consultancy continues to churn out great research on the UK search marketing space, with the release of their UK Search Engine “Another excellent Marketing Report 2007.” report…well worth purchasing. ”
  6. 6. Who are Neutralize (**)? Full-service Search Engine Marketing (SEM) agency Over 10 years’ experience 23 staff in office (260 worldwide) Pan European / Multilingual skills (in-house) Our approach to search engine optimisation is distinctly different to our peers - Unique proprietary software slashes timescales and increases efficiency - Large ‘offsite’, link building and SEO PR team © Neutralize (**) - Search engine optimisation and marketing
  7. 7. © Neutralize (**) - Search engine optimisation and marketing
  8. 8. What do other companies spend on their search engine marketing? © Neutralize (**) - Search engine optimisation and marketing
  9. 9. A quarter of UK respondents (25%) reported spending of more than £100,000 annually. © Neutralize (**) - Search engine optimisation and marketing
  10. 10. Company How much do you spend on Search Engine Marketing per year? 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 00 ow 00 0 0 0 + + us 00 00 00 00 00 ,0 ,0 kn pl 5, 0, 5, 10 00 ,0 ,0 on £2 £5 -£ 't 00 00 £1 on -£ £0 illi 1- 1- 01 £1 £5 1- /D m 00 00 00 ,0 £1 0, 5, nt £5 0, £1 £2 va £5 le tre © Neutralize (**) - Search engine optimisation and marketing No
  11. 11. About two thirds of respondents said their companies would be increasing their budgets in the next 12 months for both paid search (65%) and SEO (64%). © Neutralize (**) - Search engine optimisation and marketing
  12. 12. Company Do you expect your budgets to increase or decrease in the next 12 months? 70.00% 60.00% 50.00% 40.00% Increase 30.00% Decrease 20.00% 10.00% 0.00% Paid SEO Email Online Mobile Affiliate Search display marketing advertising © Neutralize (**) - Search engine optimisation and marketing
  13. 13. Agency Do you expect your clients budgets to increase or decrease in the next 12 months? 90.00% 80.00% 70.00% 60.00% 50.00% Increase 40.00% Decrease 30.00% 20.00% 10.00% 0.00% Paid SEO Email Online Mobile Affiliate Search display marketing advertising © Neutralize (**) - Search engine optimisation and marketing
  14. 14. Online display advertising is the area where budgets are most likely to be decreasing with 10% of respondents saying that spending will be less. © Neutralize (**) - Search engine optimisation and marketing
  15. 15. © Neutralize (**) - Search engine optimisation and marketing
  16. 16. Company If they are increasing, by how much do you expect your search budgets to go up in the next 12 months? 60.00% 50.00% 40.00% Paid Search 30.00% SEO 20.00% 10.00% 0.00% % 0% 0% 0% + % 20 0% 00 -4 -6 -8 -1 to 21 41 61 10 81 p U © Neutralize (**) - Search engine optimisation and marketing
  17. 17. Why all this investment in search engine marketing and the increasing budgets? lead generation direct online sales driving traffic © Neutralize (**) - Search engine optimisation and marketing
  18. 18. Objectives from Paid Search Lead Generation 53% Direct Online Sales 53% Drive Traffic 51% Branding 32% Not relevant / Don’t know 2% © Neutralize (**) - Search engine optimisation and marketing
  19. 19. Objectives from SEO Drive Traffic 65% Lead Generation 51% Direct Online Sales 49% Branding 36% Not relevant / Don’t know 2% © Neutralize (**) - Search engine optimisation and marketing
  20. 20. E-consultancy’s Online Lead Generation Report Paid Search and SEO were the online marketing channels getting the biggest share of lead generation budget (and were the channels deemed to be the most effective). http://www.e-consultancy.com/publications/online-lead-generation/ © Neutralize (**) - Search engine optimisation and marketing
  21. 21. What about my brand? © Neutralize (**) - Search engine optimisation and marketing
  22. 22. Paid Search and SEO impact on brand What is m ore im portant in term s of the im pact on your brand? (Clients) 50.00% 40.00% 30.00% Paid Search SEO 20.00% Equal importance 10.00% 0.00% 1 © Neutralize (**) - Search engine optimisation and marketing
  23. 23. Paid Search and SEO impact on brand What is m ore im portant in term s of the im pact on your brand? (Agencies) 50.00% 40.00% 30.00% Paid Search SEO 20.00% Equal importance 10.00% 0.00% 1 © Neutralize (**) - Search engine optimisation and marketing
  24. 24. What types of search engine marketing services are companies using? © Neutralize (**) - Search engine optimisation and marketing
  25. 25. If you use an agency, what Paid Search se rvices do you use or plan to use ? 60.00% 50.00% 40.00% Using now Planning to use 30.00% No plans to use 20.00% Don't know 10.00% 0.00% t is n en g ch ts io in h ys di em ar at c ti s al ar au is se er an ag se ti m ud re dv re an d op fr a la or an m d tit or ua ge k g d pe lic yw in bi xt pa ck om C te ed Ke ing ra on C at It C nd m O to La R Au © Neutralize (**) - Search engine optimisation and marketing
  26. 26. The four Paid Search services most likely to be on the radar were: 1. Landing page optimisation (35%) 2. Competitor research (33%) 3. Joint 3) Contextual advertising (27%) 4. Joint 3) Click fraud audits (27%) © Neutralize (**) - Search engine optimisation and marketing
  27. 27. Company If you use an agency, what SEO services do you use or plan to use? 45.00% 40.00% 35.00% 30.00% Using now 25.00% Planning to use 20.00% No plans to use 15.00% Don't know 10.00% 5.00% 0.00% n g t ns it h ti o en s n rin ing ud ch es rc i tio ig i sa m ito ea la rit ar oc pa f in lop on yw t im se es ca pr m de ve re m rr ca ni op op n gy ch sio de tito n d C n PR io or te te tio is ge pe sit yw ra bm te ra e m Po pa st in Ke ne Si Co Su nl ch ing ge O ar nd nk Se La Li © Neutralize (**) - Search engine optimisation and marketing
  28. 28. The four SEO services most likely to be on the radar were: 1. Online PR optimisation (38%) 2. Joint 2) Competitor research (37%) & Link generation campaigns (37%) 3. Landing page development (35%) © Neutralize (**) - Search engine optimisation and marketing
  29. 29. What types of issues were impacting the success of your search engine marketing? © Neutralize (**) - Search engine optimisation and marketing
  30. 30. La ck of in te La rn ck a lr 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% of es ou D cl ie rc i ff ic nt e ul kn ty ow of -h im ow pl © Neutralize (**) - Search engine optimisation and marketing em en ta La t io n S ck tre of ng bu th dg P of et oo co rly m 414 respondents co pe nv ti t er io ti n n La g ck w of eb SEO “Obstacles to Successquot; C in si te om te pa rn ny al bu po y- li t in ic s /c ul tu re Lo w vo lu m e agency company
  31. 31. Pay Per Click “Obstacles to Successquot; 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% et ud ow n c gy e e e te io ffi m iv rc dg si lo fra -h tit ns lu tra ou eb bu no ow vo pe pe k es w ity ic ch of m kn ex w lr g Cl al te co Lo tin ck a qu of o rn or to La er of ck te or Po nv ds th in La Po co ng or of yw re ly ck St or Ke La Po agency 422 respondents © Neutralize (**) - Search engine optimisation and marketing client
  32. 32. New for 2008 © Neutralize (**) - Search engine optimisation and marketing
  33. 33. Facebook © Neutralize (**) - Search engine optimisation and marketing
  34. 34. Hitwise UK - Top 20 Websites - December, 2007 1. www.google.co.uk 7.69% 2. mail.live.com 3.13% 3. www.ebay.co.uk 2.66% 4. www.facebook.com 2.01% 5. www.google.com 1.72% 6. uk.msn.com 1.63% 7. www.bebo.com 1.49% 8. www.youtube.com 1.14% 9. www.myspace.com 1.01% 10. news.bbc.co.uk 1% 11. www.bbc.co.uk 0.87% 12. uk.mail.yahoo.com 0.85% 13. uk.yahoo.com 0.81% 14. www.orange.co.uk 0.78% 15. www.amazon.co.uk 0.77% 16. www.microsoft.com 0.75% 17. news.bbc.co.uk/sport 0.6% 18. images.google.co.uk 0.59% 19. www.wikipedia.org 0.49% 20. www.msn.com 0.48% Source: Hitwise (ranking is based on share of UK visits)http://www.hitwise.co.uk/datacenter/rankings.php © Neutralize (**) - Search engine optimisation and marketing
  35. 35. Social Media © Neutralize (**) - Search engine optimisation and marketing
  36. 36. 2008 survey is live today … • New report will include trends data plus new questions • Complete online survey and get free copy of report (normally worth £150) – URL = http://tinyurl.com/3al59r – Deadline = Thursday 6 March
  37. 37. http://tinyurl.com/3al59r
  38. 38. Questions? Linus Gregoriadis, E-consultancy.com Email: linus@e-consultancy.com Teddie Cowell, Neutralize (*/*) Email: teddie@neutralize.com

×