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v daco
Voice & Data Communications




                                    Internet Numbers
                                                    December, 2000




                                                 Copyright © 2000 by vodaco Company, Inc.

                  No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means
                        (electronic, mechanical, photocopying, recording, or otherwise) without the permission of the Company.

                                 This document provides an outline of a presentation and is incomplete
                                      without the accompanying oral commentary and discussion.
Turkish Internet Users

                    ‘000 people                 1997          1998    1999      2000    2001       2002    2003     2004      2005
                    Salomon SB                   48           120      350      1,000   2,500      4,000   5,250    7,200     8,800
                    CSFB                         ---           ---    1,500     3,000   5,000      6,000   8,000    15,000    16,500
                    Merrill Lynch                ---           ---     ---      1,700   3,500      6,000   7,500    10,000      ---

                    DLJ                          ---          600     1,000     1,680   3,650      8,950   13,280   17,020    20,880
                    Flemings                     ---          300      825      1,680   2,700      4,050   5,832    7,825       ---
                    Garanti                      ---          350     1,500     2,915   4,852      7,882   12,604   17,961    21,683
                    Ata Invest                   130          400     1,040     2,329   4,320      6,520   9,061    11,338    13,422
                    IBM                          ---           ---     250      1,380   2,500      3,630   4,750     ---        ---
                    My Net                       ---           ---    1,260     2,750   4,004      5,019   6,283    8,458     9,473

                    Average                      89            354     966      2,048   3,670      5,783   8,057    11,850    15,126



                                  25,000
                                                                                                                      Ata Invest
                                  20,000                                                                              MyNet
                    '000 people




                                                                                                                      IBM
                                  15,000
                                                                                                                      Flemings
                                                                                                                      DLJ
                                  10,000
                                                                                                                      CSFB
                                                                                                                      Salomon SB
                                   5,000
                                                                                                                      Garanti
                                                                                                                      Merrill Lynch
                                      0
                                         97

                                                98

                                                         99

                                                                 00

                                                                        01

                                                                                02

                                                                                       03

                                                                                              04

                                                                                                     05
                                       19

                                              19

                                                       19

                                                               20

                                                                      20

                                                                              20

                                                                                     20

                                                                                            20

                                                                                                   20



                                                                             Year


00-11 MSS VDC-CB2                                                               2                                                      Copyright © 2000 vodaco — Confidential
Turkish Internet Subscribers

                    ‘000 people                     1997    1998      1999         2000       2001      2002        2003    2004         2005

                    CSFB                             ---     ---          350          600    1,500     2,700       4,800    8,000       10,000

                    Flemings                         50      150          400      720        1,080     1,620       2,268    2,948        ---

                    Morgan S.D.W.                    50      100          450      1,500      2,000     2,750       3,700    4,350        ---

                    Garanti                          ---     110          420      1,450      2,610     4,568   7,536       11,305       14,969

                    Ata Invest                       50      150          400          896    1,662     2,511   3,485        4,361       5,162


                    Average                          50      128          404      1,033      1,770     2,830   4,358       6,193        9,953




                                    16,000

                                    14,000

                                    12,000
                                                                                                                            Ata Invest
                                    10,000                                                                                  Flemings
                      '000 people




                                                                                                                            CSFB
                                     8,000                                                                                  Morgan S.D.W.
                                                                                                                            Garanti
                                     6,000

                                     4,000

                                     2,000

                                        0
                                             1997   1998   1999    2000     2001       2002   2003    2004   2005
                                                                            Year




00-11 MSS VDC-CB2                                                                  3                                                              Copyright © 2000 vodaco — Confidential
Turkish Internet User and Subscriber Averages



                                  16,000

                                  14,000

                                  12,000
                    '000 people




                                  10,000
                                                                                                             Users
                                   8,000
                                                                                                             Subscribers
                                   6,000

                                   4,000

                                   2,000

                                      0
                                           1997   1998   1999   2000   2001   2002   2003   2004   2005
                                                                       Year




00-11 MSS VDC-CB2                                                       4                                 Copyright © 2000 vodaco — Confidential
Turkish PC Users

                    ‘000 people                       1997    1998    1999      2000        2001     2002     2003    2004     2005


                    Salomon SB                         500     900    1,500     2,300       3,000    4,500    5,400   7,300    8,800


                    Garanti                            ---    500     1,100     2,400       3,700    6,000    9,000   13,000   15,500




                    Average                            500    700     1,300     2,350       3,350    5,250    7,200   10,150   12,150




                                      18,000

                                      16,000

                                      14,000

                                      12,000
                        '000 people




                                      10,000                                                                            Salomon SB
                                                                                                                        Garanti
                                       8,000                                                                            Average
                                       6,000

                                       4,000

                                       2,000

                                          0
                                               1997    1998   1999   2000     2001   2002     2003   2004    2005
                                                                              Year



00-11 MSS VDC-CB2                                                               5                                                      Copyright © 2000 vodaco — Confidential
Turkish Online & Total Advertising
                    Online Advertising
                     thousand $               1998   1999    2000        2001     2002     2003     2004     2005

                     CSFB                            5,306    9,290      16,920   26,740   48,440   82,335   122,250

                     DLJ                       896   2,958    5,000       8,993   18,048   34,069   60,419    97,698

                     Ata Invest               900    1,500   7,700       15,500   24,300   35,000   47,400    64,000

                     Turkport (O. Erginsoy)          5,000   10,000                                          200,000

                     Flemings                                 6,000                                 92,000


                     Average                   898   3,691   7,598       13,804   23,029   39,170   70,538   120,987




                    Total Advertising
                     million $                1998   1999    2000        2001     2002     2003     2004     2005

                     CSFB                             758      929       1,128    1,337    1,384    1,497    1,630


                     DLJ                       896    870    1,045       1,199    1,357    1,592    1,894    2,288


                     Ata Invest               923     896    1,010       1,152    1,255    1,360    1,475    1,600


                     Turkport (O. Erginsoy)                  1,000                                           2,000



                     Average                   910    841     996        1,160    1,316    1,445    1,622    1,880




00-11 MSS VDC-CB2                                                    6                                               Copyright © 2000 vodaco — Confidential
Turkish Online & Total Advertising

     Online Advertising                                                                                                                                           Total Advertising
                            250                                                                                                                                                2,500



                            200                                                                                                                                                2,000


                                                                                                                            Ata Invest
                            150                                                                                                                                                1,500                                                                                        Ata Invest
       million $




                                                                                                                                                                  million $
                                                                                                                            CSFB
                                                                                                                                                                                                                                                                            CSFB
                                                                                                                            Flemings
                                                                                                                                                                                                                                                                            DLJ
                                                                                                                            DLJ
                            100                                                                                                                                                1,000                                                                                        Turkport (O.E.)
                                                                                                                            Turkport (O.E.)


                            50                                                                                                                                                  500



                             0                                                                                                                                                    0
                                  1998   1999    2000       2001          2002          2003         2004     2005                                                                      1998     1999          2000      2001          2002      2003   2004    2005
                                                                   Year                                                                                                                                                         Year




     Online & Total Advertising Averages                                                                                                                          Average Ratio of Online Adv / Total Adv
                            140                                                                                                   2,000                                         7.00%
                                                                                                                                  1,800
                            120
                                                                                                                                                                                6.00%
                                                                                                                                  1,600
                            100                                                                                                   1,400
       Online Advertising




                                                                                                                                                                                5.00%
                                                                                                                                          Total Advertising




                                                                                                                                  1,200
                             80
                                                                                                                                  1,000                                         4.00%
                                                                                                                                                                       Ratio




                             60
                                                                                                                                  800
                                                                                                                                                                                3.00%
                             40                                                                                                   600

                                                                                                                                  400                                           2.00%
                             20
                                                                                                                                  200
                                                                                                                                                                                1.00%
                              0                                                                                                   0
                                  1998    1999     2000         2001             2002          2003         2004     2005
                                                                                                                                                                                0.00%
                                                                          Year                                                                                                            1998          1999          2000        2001           2002    2003      2004      2005
                                                                                                                                                                                                                                          Year
                                                          Online adv. avg.         Total adv. avg.




00-11 MSS VDC-CB2                                                                                                                                             7                                                                                          Copyright © 2000 vodaco — Confidential
Turkish GSM Users

                    ‘000 people                            1996              1997     1998       1999          2000      2001        2002       2003         2004      2005


                    Salomon SB                             1,509             3,191    8,000      13,173        17,808    21,881      25,631     28,595       31,902      ---


                    Motorola                                    ---          2,500    6,000      11,500        18,000    23,000      27,000     30,000       33,000      ---


                    DLJ                                         ---          1,600    3,490          8,550     12,680   16,260       19,940      ---             ---     ---


                    Garanti                                     ---           ---     3,490      8,000         13,040   18,256       23,733     29,670       35,600    42,719



                    Average                                 1,509            2,430    5,245     10,306         15,382    19,849      24,076     29,422       33,501    42,719




                                                45,000

                                                40,000

                                                35,000

                                                30,000
                                                                                                                                                       Motorola
                                  '000 people




                                                25,000                                                                                                 DLJ
                                                                                                                                                       Salomon SB
                                                20,000                                                                                                 Garanti
                                                                                                                                                       Average
                                                15,000

                                                10,000

                                                 5,000

                                                    0
                                                         1996         1997     1998   1999    2000      2001    2002    2003      2004   2005
                                                                                                 Year




00-11 MSS VDC-CB2                                                                                       8                                                              Copyright © 2000 vodaco — Confidential
Contact Information



                                v daco
                               Voice & Data Communications



                      Old adress in Apt. A-Blok D:27
                       Vefabey Sokak Yesil
                                           Gayrettepe
                      is not valid anymore;
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                      +90 212 296ISTANBUL - TURKIYE
                                  3390
                      Plaza 33, Büyükdere Cad. No:33/11 34381 Sisli / IST

                      http://www.vodacoagency.com/
                      http://blog.vodacoagency.com/
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                             Data (Fax): + 90 212 288 2486
                        Data (E-mail): contact@vodaco.com


                             Web Site: www.vodaco.com

00-11 MSS VDC-CB2                             9                             Copyright © 2000 vodaco — Confidential

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Turkey internet numbers - Dec, 2000 the retro presentation

  • 1. v daco Voice & Data Communications Internet Numbers December, 2000 Copyright © 2000 by vodaco Company, Inc. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the permission of the Company. This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
  • 2. Turkish Internet Users ‘000 people 1997 1998 1999 2000 2001 2002 2003 2004 2005 Salomon SB 48 120 350 1,000 2,500 4,000 5,250 7,200 8,800 CSFB --- --- 1,500 3,000 5,000 6,000 8,000 15,000 16,500 Merrill Lynch --- --- --- 1,700 3,500 6,000 7,500 10,000 --- DLJ --- 600 1,000 1,680 3,650 8,950 13,280 17,020 20,880 Flemings --- 300 825 1,680 2,700 4,050 5,832 7,825 --- Garanti --- 350 1,500 2,915 4,852 7,882 12,604 17,961 21,683 Ata Invest 130 400 1,040 2,329 4,320 6,520 9,061 11,338 13,422 IBM --- --- 250 1,380 2,500 3,630 4,750 --- --- My Net --- --- 1,260 2,750 4,004 5,019 6,283 8,458 9,473 Average 89 354 966 2,048 3,670 5,783 8,057 11,850 15,126 25,000 Ata Invest 20,000 MyNet '000 people IBM 15,000 Flemings DLJ 10,000 CSFB Salomon SB 5,000 Garanti Merrill Lynch 0 97 98 99 00 01 02 03 04 05 19 19 19 20 20 20 20 20 20 Year 00-11 MSS VDC-CB2 2 Copyright © 2000 vodaco — Confidential
  • 3. Turkish Internet Subscribers ‘000 people 1997 1998 1999 2000 2001 2002 2003 2004 2005 CSFB --- --- 350 600 1,500 2,700 4,800 8,000 10,000 Flemings 50 150 400 720 1,080 1,620 2,268 2,948 --- Morgan S.D.W. 50 100 450 1,500 2,000 2,750 3,700 4,350 --- Garanti --- 110 420 1,450 2,610 4,568 7,536 11,305 14,969 Ata Invest 50 150 400 896 1,662 2,511 3,485 4,361 5,162 Average 50 128 404 1,033 1,770 2,830 4,358 6,193 9,953 16,000 14,000 12,000 Ata Invest 10,000 Flemings '000 people CSFB 8,000 Morgan S.D.W. Garanti 6,000 4,000 2,000 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 Year 00-11 MSS VDC-CB2 3 Copyright © 2000 vodaco — Confidential
  • 4. Turkish Internet User and Subscriber Averages 16,000 14,000 12,000 '000 people 10,000 Users 8,000 Subscribers 6,000 4,000 2,000 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 Year 00-11 MSS VDC-CB2 4 Copyright © 2000 vodaco — Confidential
  • 5. Turkish PC Users ‘000 people 1997 1998 1999 2000 2001 2002 2003 2004 2005 Salomon SB 500 900 1,500 2,300 3,000 4,500 5,400 7,300 8,800 Garanti --- 500 1,100 2,400 3,700 6,000 9,000 13,000 15,500 Average 500 700 1,300 2,350 3,350 5,250 7,200 10,150 12,150 18,000 16,000 14,000 12,000 '000 people 10,000 Salomon SB Garanti 8,000 Average 6,000 4,000 2,000 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 Year 00-11 MSS VDC-CB2 5 Copyright © 2000 vodaco — Confidential
  • 6. Turkish Online & Total Advertising Online Advertising thousand $ 1998 1999 2000 2001 2002 2003 2004 2005 CSFB 5,306 9,290 16,920 26,740 48,440 82,335 122,250 DLJ 896 2,958 5,000 8,993 18,048 34,069 60,419 97,698 Ata Invest 900 1,500 7,700 15,500 24,300 35,000 47,400 64,000 Turkport (O. Erginsoy) 5,000 10,000 200,000 Flemings 6,000 92,000 Average 898 3,691 7,598 13,804 23,029 39,170 70,538 120,987 Total Advertising million $ 1998 1999 2000 2001 2002 2003 2004 2005 CSFB 758 929 1,128 1,337 1,384 1,497 1,630 DLJ 896 870 1,045 1,199 1,357 1,592 1,894 2,288 Ata Invest 923 896 1,010 1,152 1,255 1,360 1,475 1,600 Turkport (O. Erginsoy) 1,000 2,000 Average 910 841 996 1,160 1,316 1,445 1,622 1,880 00-11 MSS VDC-CB2 6 Copyright © 2000 vodaco — Confidential
  • 7. Turkish Online & Total Advertising Online Advertising Total Advertising 250 2,500 200 2,000 Ata Invest 150 1,500 Ata Invest million $ million $ CSFB CSFB Flemings DLJ DLJ 100 1,000 Turkport (O.E.) Turkport (O.E.) 50 500 0 0 1998 1999 2000 2001 2002 2003 2004 2005 1998 1999 2000 2001 2002 2003 2004 2005 Year Year Online & Total Advertising Averages Average Ratio of Online Adv / Total Adv 140 2,000 7.00% 1,800 120 6.00% 1,600 100 1,400 Online Advertising 5.00% Total Advertising 1,200 80 1,000 4.00% Ratio 60 800 3.00% 40 600 400 2.00% 20 200 1.00% 0 0 1998 1999 2000 2001 2002 2003 2004 2005 0.00% Year 1998 1999 2000 2001 2002 2003 2004 2005 Year Online adv. avg. Total adv. avg. 00-11 MSS VDC-CB2 7 Copyright © 2000 vodaco — Confidential
  • 8. Turkish GSM Users ‘000 people 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Salomon SB 1,509 3,191 8,000 13,173 17,808 21,881 25,631 28,595 31,902 --- Motorola --- 2,500 6,000 11,500 18,000 23,000 27,000 30,000 33,000 --- DLJ --- 1,600 3,490 8,550 12,680 16,260 19,940 --- --- --- Garanti --- --- 3,490 8,000 13,040 18,256 23,733 29,670 35,600 42,719 Average 1,509 2,430 5,245 10,306 15,382 19,849 24,076 29,422 33,501 42,719 45,000 40,000 35,000 30,000 Motorola '000 people 25,000 DLJ Salomon SB 20,000 Garanti Average 15,000 10,000 5,000 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Year 00-11 MSS VDC-CB2 8 Copyright © 2000 vodaco — Confidential
  • 9. Contact Information v daco Voice & Data Communications Old adress in Apt. A-Blok D:27 Vefabey Sokak Yesil Gayrettepe is not valid anymore; 80280 Gayrettepe +90 212 296ISTANBUL - TURKIYE 3390 Plaza 33, Büyükdere Cad. No:33/11 34381 Sisli / IST http://www.vodacoagency.com/ http://blog.vodacoagency.com/ Voice (Phone): + 90 212 288 http://twitter.com/vodacoagency 2485 Data (Fax): + 90 212 288 2486 Data (E-mail): contact@vodaco.com Web Site: www.vodaco.com 00-11 MSS VDC-CB2 9 Copyright © 2000 vodaco — Confidential