Why Storytelling Rocks?

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The Power of Storytelling for building Personal (& Business) Brands

Business Education

3Copyright © 2013 Dr. Amit Nagpal All rights reserved.
0- Introduction
1-Ten Reasons Why Storytelling Rocks
2 The Art of Storytelling
3 Understanding the Uniqueness of Each Platform
Description
Agenda

4Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Introduction

7Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Social Media Mega Success=
Mindful Content (Catchy stories)
+ Passionate Engagement (Engaging with
the story audience)
+ Heartfelt Collaboration
(promoting the stories of others, joint e-books etc)
Formula for Social Media Mega Success

8Copyright © 2013 Dr. Amit Nagpal All rights reserved.
When the dream becomes reality,
your story is ready

9Copyright © 2013 Dr. Amit Nagpal All rights reserved.
10 Reasons
Why Storytelling Rocks

10Copyright © 2013 Dr. Amit Nagpal All rights reserved.
 Stories deliver information, connect people on an emotional level and
build community.
 Most of the people (esp in Community-centric cultures) prefer to
share inspiring success stories and prefer building brands as more of a
byproduct rather than promote themselves directly.
 People feel comfortable with stories as they are full of depth and
meaning. No wonder stories often end with the 'moral of the story'.
 Stories stay in our mind or memory and also help us attract more
customers .
 Stories entertain. Twists and turns make stories all the more
interesting and entertaining.
“There is no greater agony than bearing an untold story inside you.” Maya Angelou
10 Reasons
Why Storytelling Rocks

12Copyright © 2013 Dr. Amit Nagpal All rights reserved.
The motivation to participate
in social media
is to tell our story &
interact with others in the process.
Building and finding
a community of people
who encourage and challenge us
make it worthwhile.
Jon Mertz

13Copyright © 2013 Dr. Amit Nagpal All rights reserved.
The Art of Storytelling

14Copyright © 2013 Dr. Amit Nagpal All rights reserved.
 Why tell stories? (making stories and telling stories)
 Demonstrating our sincerity and passion
 Balance drama vs sincerity
 Inspire your customers to share stories
 Infographics-Visual Storytelling
I have found my hero and he is me. George Sheridan
The Art of Storytelling

15Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Infographics
Tell an informative story

16Copyright © 2013 Dr. Amit Nagpal All rights reserved.

17Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Understanding the Uniqueness of
each platform

18Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Visual Storytelling on Facebook/Pinterest
140 character stories on Twitter
Short and sweet stories for Linkedin/Google +
Short and catchy stories on Blog
Understanding the Uniqueness
of each platform

19Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Write Your
Online Profiles
in Story Format

20Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Stories go Viral

21Copyright © 2013 Dr. Amit Nagpal All rights reserved.
140 Character Stories on Twitter

23Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Share the stories of others
to spread the magic

25Copyright © 2013 Dr. Amit Nagpal All rights reserved.
www.dramitnagpal.com
Thank You
Find out more about
“The Power of Storytelling” here
http://bit.ly/1bJsCWC

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Why Storytelling Rocks?

2. 2Copyright © 2013 Dr. Amit Nagpal All rights reserved. WHY STORYTELLING ROCKS? Storytelling on Social Media for Personal (& Business) Brand Building (Partial Presentation as Given to CXOs) Dr Amit Nagpal, New Delhi www.dramitnagpal.com

3. 3Copyright © 2013 Dr. Amit Nagpal All rights reserved. 0- Introduction 1-Ten Reasons Why Storytelling Rocks 2 The Art of Storytelling 3 Understanding the Uniqueness of Each Platform Description Agenda

5. 5Copyright © 2013 Dr. Amit Nagpal All rights reserved. Sharing incidents / life stories in such a way that it improves the perception & reputation and thus contribute to brand building.  One liner stories  Anecdotes  Stories  Autobiography/Biography What is (Professional) Storytelling?

7. 7Copyright © 2013 Dr. Amit Nagpal All rights reserved. Social Media Mega Success= Mindful Content (Catchy stories) + Passionate Engagement (Engaging with the story audience) + Heartfelt Collaboration (promoting the stories of others, joint e-books etc) Formula for Social Media Mega Success

10. 10Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Stories deliver information, connect people on an emotional level and build community.  Most of the people (esp in Community-centric cultures) prefer to share inspiring success stories and prefer building brands as more of a byproduct rather than promote themselves directly.  People feel comfortable with stories as they are full of depth and meaning. No wonder stories often end with the 'moral of the story'.  Stories stay in our mind or memory and also help us attract more customers .  Stories entertain. Twists and turns make stories all the more interesting and entertaining. “There is no greater agony than bearing an untold story inside you.” Maya Angelou 10 Reasons Why Storytelling Rocks

11. 11Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Storytelling is also edutainment or "Education + Entertainment"  Stories are all about the spirit of caring (inspiring) and sharing (experiences & lessons)  If storytelling is used to inspire others and build our brand/reputation too in the process, it becomes a good example of enlightened self- interest. Both the storyteller and audience benefit in the process.  Stories are the most powerful way of building brands, be it personal, organisations or products.  Every life has a story and every story must be brought to life (when it is put in words, audio or video, the story comes to life.) “There is no greater agony than bearing an untold story inside you.” Maya Angelou 10 Reasons Why Storytelling Rocks

12. 12Copyright © 2013 Dr. Amit Nagpal All rights reserved. The motivation to participate in social media is to tell our story & interact with others in the process. Building and finding a community of people who encourage and challenge us make it worthwhile. Jon Mertz

14. 14Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Why tell stories? (making stories and telling stories)  Demonstrating our sincerity and passion  Balance drama vs sincerity  Inspire your customers to share stories  Infographics-Visual Storytelling I have found my hero and he is me. George Sheridan The Art of Storytelling

18. 18Copyright © 2013 Dr. Amit Nagpal All rights reserved. Visual Storytelling on Facebook/Pinterest 140 character stories on Twitter Short and sweet stories for Linkedin/Google + Short and catchy stories on Blog Understanding the Uniqueness of each platform

Why Storytelling Rocks?

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