2. Type Public
Traded as BSE-ITC.NS
BSE SENSEX Constituent
Industry Conglomerate
Predecessor W.D & H.O Wills
Founded August 24,1910
Headquarters Kolkata,
Key people Yogesh Chandra Deveshwar
Revenue US$7 billion
Employees 29000(2012)
3. VISION OF ITC Limited
Sustain ITC position as one of India’s most
valuable corporation through world class
performance, creating growing value for
the Indian economy and the Company’s
stakeholders.
4. MISSION OF ITC Limited
To enhance the wealth generating
capablity of the enterprise in a globalising
environment, delivering superior and
sustainable stakeholder value.
5. Business strategies ITC Ltd
STRENGTHS:
Market leadership is the one of the biggest
strength of the company.
ITC leveraged it traditional businesses to
develop new brands for new segments.
WEAKNESS:
Even today, ITC depend on the tobacco
business revenues.
Cigarettes account for 49% of company`s
turnover and responsible for 82% of revenues.
6. OPPORTUNITIES:
FMCG product like Aashirvaad, Bingo, and
Sun feast has the increasing growth in the
market. This can be good opportunities for the
future of ITC.
ITC is moving into new and emerging sectors
including IT with supporting business solutions.
THREATS:
Firstly threat is the competition in domestic as
well as international market.
So dynamic government policies is also a
biggest threat for the ITC
7. List of products of ITC limited
Cigarettes: Gold flake, Navy cut, Indian kings
Foods: Minto, Sunfeast, Bingo, Yippee etc..
Apparel: Wills Lifestyle and John players
Personal care: Vivel, Hair care and skincare
Stationery: Classmate and Paperkraft
Safety matches and Agarbattus: Mangaldeep
8. PLC Analysis Of ITC Cigarettes
Analysis of the product life cycle of
cigarettes is done in order to determine to
which stage cigarettes have reached in
India. After analyzing the ITC cigarettes in
India it was found that cigarettes are in
the maturity stage of their PLC
This is because of the reason that most of
the attributes shown by the cigarettes in
India are similar to the attributes of a
product in maturity stage.
9. Promotion strategies of ITC Ltd
Pursue world class competitiveness in all
businesses and across the entire value chain.
As we talk about the pricing strategy ITC
cigarettes using Pricing penetration because
of their high name in the market.
ITC cigarettes come up with the differentiated
strategy because they come up with
differentiated brands.
. In March 2005, ITC stands as a multi-business
enterprise, with an impressive market share in
almost all the FMCG segment, Hotels,
Paperboard and agri-Business sectors
